Nik Sharma’s Playbook For Launching A DTC Brand

Nik's team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian. Let’s face it. The man knows how to make a splash with a launch. He shares:

How he tests brand ideas.How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.The 4 channels every brand needs to focus on.His favorite brands for everything from website design to social media.

Show Notes & Links:

[2:29] What’s changed with the brands he’s been working with since Coronavirus hit.[4:43] What it takes to get legacy retail brands set up to sell online.[6:35] The importance of amazing creative.[12:45] How to test a new brand idea with $300.[18:47] How Nik thinks about attribution.[20:13] Biggest mistake with attribution.[21:14] How he got started in DTC.[28:53] How he works with his clients.[32:32] The 4 channels you need to master.[33:49] Who to copy for SMS.[35:06] Who to copy for email.[35:59] Who crushes organic social.[36:59] Best in the YouTube game.[37:49] Best partnerships.[41:43] Best websites.[43:03] Who does a good job with influencers.Nik’s cell: 917-905-2340Sharma BrandsNik Sharma on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show HomeJudyEmpathy WinesHydrantNot PotMagic SpoonResident HomeGrubhubPostmates x InfatuationLouis Vuitton x SupremeVirgil Abloh x Cha Cha MatchaSeatGeek x David DobrikChahcha MatchaTwice ToothpasteHello Fresh