Ecommerce Marketing School
785 episodes - English - Latest episode: 8 months ago - ★★★★★ - 66 ratingsPrivy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.
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Episodes
Why You Should Be Using Tabs With Your Popups: How One Brand Got An Extra 1k Subscribers In 30 Days (Ecommerce Marketing School #19)
August 20, 2020 09:00 - 5 minutes - 5.03 MBWhen you're building out any type of form on your website (popups, flyouts, banners, etc.), there are a number of triggers that determine when it will load – timing, scroll, and exit intent. But these are all shown automatically. Your visitor has no control over when they appear. That's where tabs come in. Here's how they work (and why you should use them).
Why You Should Be Using Tabs With Your Popups: How One Brand Got An Extra 1k Subscribers In 30 Days #19
August 20, 2020 09:00 - 5 minutes - 5.03 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Can A Free Shipping Bar Affect Your Conversion Rate And AOV? 4 Experts Weigh In #18
August 19, 2020 09:00 - 8 minutes - 7.45 MBFollow Sean McGinnis on Twitter Follow Jon MacDonald on Twitter Follow Kelly Vaughn on Twitter Follow Kurt Elster on Twitter Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Can A Free Shipping Bar Affect Your Conversion Rate And AOV? 4 Experts Weigh In (Ecommerce Marketing School #18)
August 19, 2020 09:00 - 8 minutes - 7.45 MBShipping costs are one of the largest purchase objections your customers and prospects will have. So a free shipping bar, whether it's static or dynamic, can have a HUGE impact on your conversion rate. 4 experts, Sean McGinnis, Jon MacDonald, Kelly Vaughn, and Kurt Elster, weigh in on the power of free shipping bars and what they can do to help you improve conversion and average order value. Spoiler alert: You should have one.
This $7M Brand Is Missing Out On $700k A Year – Here’s How To Calculate Your Abandoned Cart Revenue Opportunity (Ecommerce Marketing School #17)
August 18, 2020 09:00 - 7 minutes - 6.62 MBYou're probably missing out on a scary amount of abandoned cart revenue. But how much exactly? Here are step-by-step instructions to help you calculate that (promise you don't need to be a math whiz to figure it out). Understanding the dollar amount you're not capturing will put things into perspective for you. Because the truth is, converting more of these carts into sales is some of the lowest-hanging fruit you have. And you don't have to spend more money on ads – you just need to focus on ...
This $7M Brand Is Missing Out On $700k A Year – Here’s How To Calculate Your Abandoned Cart Revenue Opportunity #17
August 18, 2020 09:00 - 7 minutes - 6.62 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Cart vs. Checkout Abandonment: The Secret To Recovering 5x More Revenue (Ecommerce Marketing School #16)
August 17, 2020 12:19 - 4 minutes - 3.98 MBBy now, you probably know that 70% of carts are abandoned. Which means there's a ton you can be doing to recover that revenue. But first, you have to know the difference between cart abandonment and checkout abandonment. Here's why you're missing out on a huge opportunity if you're only sending checkout abandonment emails (hint: if you're not sure, you probably are). Luckily, this secret will help you save 5x more abandoned carts.
Cart vs. Checkout Abandonment: The Secret To Recovering 5x More Revenue #16
August 17, 2020 12:19 - 4 minutes - 3.98 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How Vivian Kaye Made Her First $1M In Sales Without A Single Paid Ad
August 14, 2020 09:05 - 40 minutes - 37.1 MBBecoming the face and personality behind your brand can have a huge impact on your bottom line. Because at the end of the day, people want to buy from other people. They want to spend their hard-earned dollars with someone they like. That's exactly what Vivian has done with KinkyCurlyYaki. She shares: The power of building an audience and building a community. How to write a high performing post-purchase email. Why you can (and should) do SEO on your own. Why you should never ha...
Getting Started With Email Segmentation: The 3 Groups You Should Be Thinking About First #15
August 14, 2020 09:00 - 6 minutes - 6.41 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Getting Started With Email Segmentation: The 3 Groups You Should Be Thinking About First (Ecommerce Marketing School #15)
August 14, 2020 09:00 - 6 minutes - 6.41 MBSegmentation is one of the most powerful things you can do when it comes to email marketing. But there are so many different groups of customers to think about when you're just getting started. So here are 3 groups of customers you should consider from the very beginning. Because the more specific you can get in your email campaigns, the better they're going to convert – which means more $.
The 3 Types Of Automated Emails That Will Help You Make $ While You Sleep (Ecommerce Marketing School #14)
August 13, 2020 09:00 - 5 minutes - 5.05 MBAutomating your emails is one of the most powerful things you can do for your ecommerce brand. But it can feel daunting. That's why most people start out with newsletters. But the ROI on automated emails is SO much higher. Here are the 3 types of automated emails you need to start making money while you sleep (or take time off, or cook dinner, or play with your kids...).
The 3 Types Of Automated Emails That Will Help You Make $ While You Sleep #14
August 13, 2020 09:00 - 5 minutes - 5.05 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
The 3-Email Order Follow Up Sequence You Can (And Should) Launch Today #13
August 12, 2020 09:00 - 5 minutes - 5.22 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Fayettechill
The 3-Email Order Follow Up Sequence You Can (And Should) Launch Today (Ecommerce Marketing School #13)
August 12, 2020 09:00 - 5 minutes - 5.22 MBYour customer just placed an order. Not from Amazon, from YOU. Use your order follow up emails as an opportunity to shine. And that means starting out with more than one email. Yes, you need that order confirmation email to let your customers know their order was received, but make it stand out. Then send 2 more after that. Here's the 3-email order follow up sequence Fayettechill has used to generate more than $12,000 in repeat sales.
Introducing Privy Email 2.0 - The Fastest Way To Set Up Email Automation For Your Shopify Store (Ecommerce Marketing School #12)
August 11, 2020 10:38 - 5 minutes - 4.68 MBFor the last year, 7,000+ brands just like yours have been using Privy Email to send newsletters, save abandoned carts and send post-purchase nurture emails. So we’ve learned a ton about how small ecommerce brands use email to drive online sales. And our product team spent the last 7 months making it even better. Because we want to make sending your automated emails faster and easier than ever before. That’s why today we’re introducing Privy Email 2.0 – the fastest way to set up email automat...
Introducing Privy Email 2.0 - The Fastest Way To Set Up Email Automation For Your Shopify Store #12
August 11, 2020 10:38 - 5 minutes - 4.68 MBPrivy Email Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How Beardbrand Crushes It On YouTube (with Eric Bandholz)
August 07, 2020 09:05 - 45 minutes - 42 MBBefore starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares: What helped their YouTube channel take off. The difference between discounts and promotions. How they solved their attribution problem. The #1 metric to track your marketing success. Shoes Notes & Links [...
The Welcome Pop Up Playbook That Will Help You Convert 5% Of Traffic #10
August 07, 2020 09:00 - 6 minutes - 6.43 MBWhat is a welcome pop up? Why do so many ecommerce brands use them? What makes a great one? We get these questions a lot. So today, Ben is breaking down the exact playbook that will help you convert 5% of your site traffic into email subscribers. Because if you can grow your email list, you can get more sales. And pop ups are the easiest way to do it.
The Welcome Popup Playbook That Will Help You Convert 5% Of Traffic #10
August 07, 2020 09:00 - 6 minutes - 6.43 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
The Welcome Pop Up Playbook That Will Help You Convert 5% Of Traffic (Ecommerce Marketing School #10)
August 07, 2020 09:00 - 6 minutes - 6.43 MBWhat is a welcome pop up? Why do so many ecommerce brands use them? What makes a great one? We get these questions a lot. So today, Ben is breaking down the exact playbook that will help you convert 5% of your site traffic into email subscribers. Because if you can grow your email list, you can get more sales. And pop ups are the easiest way to do it.
How To 4x Orders And 10x Revenue In 1 Month Using A Free Gift With Purchase (Ecommerce Marketing School #9)
August 06, 2020 09:00 - 3 minutes - 2.81 MBThe free gift with purchase play is killer for getting new visitors over the hump to make that first purchase. And this motorcycle brand was able to 4x the number of orders and 10x their revenue in just one month using this strategy. Here's how it works. It's super simple, promise.
How To 4x Orders And 10x Revenue In 1 Month Using A Free Gift With Purchase #9
August 06, 2020 09:00 - 3 minutes - 2.81 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Cross-sell vs. Upsell And The Secret To Increasing Your AOV #8
August 05, 2020 09:00 - 5 minutes - 5.23 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Cross-sell vs. Upsell And The Secret To Increasing Your AOV (Ecommerce Marketing School #8)
August 05, 2020 09:00 - 5 minutes - 5.23 MBWhat if there was a way for you to increase your revenue with the traffic you already have? No extra ads and the same number of orders. That's exactly what cross-selling and upselling allows you to do. Here's how they work and a super simple example that's made Dave Matthews Band thousands.
The 2 Types Of Pop Ups You Can’t Afford To Skip: Avoid This Brand’s Biggest Mistake (Ecommerce Marketing School #7)
August 04, 2020 09:00 - 4 minutes - 4.41 MBPop ups are not a dirty word. If you use them correctly, they can help you convert more first-time visitors, recover more abandoned carts, and drive more repeat purchases. So how many do you really need? Start simple. There are only two you really need to get started. One will help you convert 5% of visitors into subscribers and the other will help you save 10% of abandoned carts. Here's how they work.
The 2 Types Of Pop Ups You Can’t Afford To Skip: Avoid This Brand’s Biggest Mistake #7
August 04, 2020 09:00 - 4 minutes - 4.41 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
The Secret To Nailing Spin To Win: 2 Brands With Killer Campaigns #6
August 03, 2020 09:00 - 5 minutes - 4.73 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Death Wish Coffee Zutano
The Secret To Nailing Spin To Win: 2 Brands With Killer Campaigns (Ecommerce Marketing School #6)
August 03, 2020 09:00 - 5 minutes - 4.73 MBWhether you love it or hate it, spin to win can be incredibly effective if you know how and when to use it. Death Wish Coffee and Zutano are two examples of brands getting spin to win right. So before you rule it out entirely, listen to find out how Death Wish has been able to turn thousands of new visitors into subscribers and Zutano's secret sauce for driving repeat purchases. All with spin to win campaigns.
CROSSNET's Today Show Success Story: How To Have A $65k Day (With Chris Meade)
July 31, 2020 09:05 - 19 minutes - 18.1 MBEven though CROSSNET is a multi-million dollar brand now, they’re still figuring out how to improve. They’re still working on things like their website and education and email flows. And there’s a ton they’ve learned along the way that you can apply to your business. Chris shares: Why you should lead with your story. Sending ad traffic to your homepage vs. a product page. How to get a ton of reviews. The ad that made them millions (and only cost $60 to make). Show Notes & Links...
Telling Your Brand Story And Winning Over Customers: The Hummus Brand That Got It Right #5
July 31, 2020 09:00 - 5 minutes - 5.17 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Ithaca Hummus
Telling Your Brand Story And Winning Over Customers: The Hummus Brand That Got It Right (Ecommerce Marketing School #5)
July 31, 2020 09:00 - 5 minutes - 5.17 MBChances are, your brand has a founding story. But are you telling it the right way? If you nail it, you can win over customers (even in a crowded space) and keep them coming back again and again. Here are the 3 versions of your brand story you need to have and a killer example of a hummus brand that got it right.
What’s A Good Conversion Rate? Benchmarks For 3 Types of Forms From Millions Of Online Shoppers #4
July 30, 2020 09:00 - 4 minutes - 3.79 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
What’s A Good Conversion Rate? Benchmarks For 3 Types of Forms From Millions Of Online Shoppers (Ecommerce Marketing School #4)
July 30, 2020 09:00 - 4 minutes - 3.79 MBBrands using Privy have had billions of site visitors complete 500M+ forms. And we've seen consistent benchmarks for conversion rates over time. What's a good conversion rate for a signup campaign? What if there's a coupon? Enter to win? Here's what you can expect to see for each campaign type. So you know where you stand and how to improve.
Shopify Store Teardown: How To Double Your Average Order Value with Kunle Campbell [Summer of Growth #3]
July 29, 2020 09:05 - 55 minutes - 51.2 MBHow can you make small tweaks on your website to increase your average order value? That’s exactly what 200+ brands wanted Kunle to answer. And I’m guessing you’d like to do the same for your brand. On this episode, he shares: The basics of increasing AOV on your store. The power of shipping thresholds and bundling. How to up-sell and cross-sell at checkout. How to effectively use discounts and still increase AOV. Show Notes & Links: [2:41] Teardown #1. [15:22] Why you should...
The 3-Email Abandoned Cart Playbook That Helped One Brand Recover $100,000+ (Ecommerce Marketing School #3)
July 29, 2020 09:00 - 2 minutes - 2.73 MBWhen should cart abandonment emails go out? We get this question a lot. So today Ben is sharing his favorite playbook to help you save up to 20% of your abandoned carts. 3 emails in 48 hours. And you'll get the exact emails one brand has used to save more than $100k.
The 3-Email Abandoned Cart Playbook That Helped One Brand Recover $100,000+ #3
July 29, 2020 09:00 - 2 minutes - 2.73 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Don't Sleep On Cart Savers: How To Reduce Cart Abandonment By 10% (Ecommerce Marketing School #2)
July 28, 2020 09:00 - 4 minutes - 3.86 MB70% of people that add items to their online cart don't actually end up making the purchase. And many brands think the only way to win these would-be customers over is to follow up after they've already left the site. But what if there was a way to get 10% of those people to follow through before they go? That's exactly cart savers are for. Here's how it works.
Don't Sleep On Cart Savers: How To Reduce Cart Abandonment By 10% #2
July 28, 2020 09:00 - 4 minutes - 3.86 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
The 3 Types Of Visitors Coming To Your Site: What Most Brands Are Missing (Ecommerce Marketing School #1)
July 27, 2020 09:05 - 5 minutes - 5.53 MBWelcome to Ecommerce Marketing School. A daily podcast with Privy's Founder & CEO, Ben Jabbawy. In the last 5 years, he's helped 500,000 brands drive $4B in online sales. Some of those brands? Leesa, Figs, and the Minnesota Vikings. Today, he's talking traffic. You probably haven't thought about it this way, but you have different types of visitors coming to your site. Here's why it matters.
The 3 Types Of Visitors Coming To Your Site: What Most Brands Are Missing #1
July 27, 2020 09:05 - 5 minutes - 5.53 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Introducing Ecommerce Marketing School
July 27, 2020 09:00 - 5 minutes - 7.12 MBAfter 40+ episodes, we finally found our sweet spot. Now before you start thinking, "40 episodes?! You've got to be kidding!" hear me out. Between January and today, our team has talked with more ecommerce entrepreneurs than we can count. And like you, they're working toward that first million in sales. And you know what? They all want how-to, tactical advice they can walk away with and test out ASAP. So that's exactly what we're bringing you. Founders and marketers who've been there...
Steal Shamelessly: Why Every Marketer Needs A Swipe File (with Black Travel Box's Orion Brown)
July 24, 2020 09:00 - 53 minutes - 49.1 MBOrion worked in brand before she launched her own business. But it was just brand at any old company. She worked her way up at Kraft (yes, that Kraft) and started her own brand as a side hustle to solve her own problem. On this episode, she shares: Building a consistent and compelling story. Why you should start with automated emails first. Why you need role models. Orion’s secret for consumer insights. Show Notes & Links [10:04] Launching Black Travel Box. [14:30] A/B testin...
How to Find Website Conversion Opportunities For Your Brand with Jon MacDonald [Summer of Growth #2]
July 22, 2020 09:00 - 57 minutes - 52.9 MBBefore you obsess over A/B testing and optimization, make sure you have a solid foundation. On this episode, Jon shares: The best way to get feedback on your site. Why you need to get ads running from day 1. The first thing you need to do with Google Analytics. The concept of rage clicking. Show Notes & Links: [5:34] Targets for add to cart and conversion rates. [8:04] Why John isn’t a fan of discounting. [11:28] Alternatives to offering welcome discounts. [18:29] What to d...
Shopify Store Teardown: Tips for Converting More Visitors on Your Shopify Store with Kelly Vaughn [Summer of Growth #1]
July 15, 2020 09:00 - 56 minutes - 51.6 MBWe had over 100 brands submit their stores to be reviewed. And even though we couldn’t get to all 100 in an hour, you can still apply all her feedback to your own store. On this episode, Kelly shares: The goal of your website. Why you need to treat your product pages as their own landing page. Why you should be spending more time on content. The most important pages on your site. Her favorite Shopify themes. Show Notes & Links: [2:45] The benefits of using Shopify. [4:21] Te...
Better Without Them: Lessons Learned From SpyGuy's $63,000 Agency Mistake
July 10, 2020 09:00 - 49 minutes - 45.6 MBIf I've learned one thing from this podcast, it's that most successful ecommerce founders just figure things out on their own. That's exactly what SpyGuy's Allen Walton has done since the very beginning. On this episode, he shares: The best books for learning Google Ads. Why you should learn the basics before hiring someone else to do a job for you. His $63k agency mistake. Groups other ecommerce founders should know about. Show Notes & Links: [0:47] Allen’s experience going o...
Everlane And Reformation Under Fire, Ty Haney Is Back At Outdoor Voices, And What’s Next For Kristen (Ecomm Noms Finale)
July 06, 2020 09:00 - 17 minutes - 15.7 MBAnd get your tissues. Because this is the last episode of Ecomm Noms. Kristen is off to do big things at Shopify. Why Everlane and Reformation are under fire. Ty Haney is back at Outdoor Voices. What’s next for Kristen. Show Notes & Links: [1:11] Some of the brands being criticized for exclusionary cultures. [4:57] Why brands need values. [8:34] Outdoor Voices’ BOD overhaul. [11:00] Brands who truly live out their values. [14:23] Where you can catch Kristen next. Kristen ...
Sade Baron: How A Mom & Daughter Duo Built A Beauty Brand With A Mission (with Rachel Lambo)
July 01, 2020 09:00 - 41 minutes - 38.5 MBSince Rachel and Sade launched Sade Baron back in 2016, they've made a lot of progress with their marketing efforts. Most of it, Rachel learned on her own. On a budget. By scouring the internet. She probably sounds a lot like you. On this episode, she shares: Why you need pop ups on your site. How to get responses to your welcome series. Why you should ‘uglify’ your ads. Why you need role models to build your site. Show Notes & Links: [2:10] Starting a brand at 50. [7:42] How...
Tortuga's Content Playbook: How To Use Content To Make Your First Million (with Fred Perrotta)
June 26, 2020 09:00 - 34 minutes - 31.4 MBContent helped Fred grow subscribers, unlock the power of SEO, and build a repeatable sales process. On this episode, he shares: The book that inspired their business. How their content strategy drives traffic and purchases. How you can use products that aren’t selling as part of a welcome offer. Why you need to focus on 1-2 channels. Show Notes & Links: [2:27] Lessons from The 4-Hour Workweek. [9:31] What moved the needle for more repeatable sales. [11:23] Why they publish ...
Kunle Campbell On Diversity In DTC: What We Can Do To Improve (Ecomm Noms #6)
June 17, 2020 09:00 - 46 minutes - 43 MBShow Notes & Links: [3:42] The two big challenges that perpetuate the problem. [8:53] The power of mentorship and internships. [18:49] Steps for moving forward and making a difference. [36:41] Why everyone has something to offer when it comes to mentoring. Kunle Campbell on Twitter 2X Ecommerce 2X Ecommerce podcast Kristen LaFrance on Twitter