Your customer just placed an order. Not from Amazon, from YOU. Use your order follow up emails as an opportunity to shine. And that means starting out with more than one email. Yes, you need that order confirmation email to let your customers know their order was received, but make it stand out. Then send 2 more after that. Here's the 3-email order follow up sequence Fayettechill has used to generate more than $12,000 in repeat sales.