Sade Baron: How A Mom & Daughter Duo Built A Beauty Brand With A Mission (with Rachel Lambo)

Since Rachel and Sade launched Sade Baron back in 2016, they've made a lot of progress with their marketing efforts. Most of it, Rachel learned on her own. On a budget. By scouring the internet. She probably sounds a lot like you. On this episode, she shares:

Why you need pop ups on your site.How to get responses to your welcome series.Why you should ‘uglify’ your ads.Why you need role models to build your site.

Show Notes & Links:

[2:10] Starting a brand at 50.[7:42] How they tell their brand story in their marketing.[9:26] How they knew they were ready to launch.[17:47] Getting the website off the ground.[19:27] Do people really want pop ups?[20:40] Segmenting welcome offers based on location.[23:02] The email flows they have set up.[29:01] Wtf does uglifying your ads mean?[32:00] How to turn a TikTok into ad creative.[38:27] Marketing advice for other brands.Rachel Lambo on TwitterSade BaronDave Gerhardt on TwitterThe Ecommerce Marketing Show Home