Tortuga's Content Playbook: How To Use Content To Make Your First Million (with Fred Perrotta)

Content helped Fred grow subscribers, unlock the power of SEO, and build a repeatable sales process. On this episode, he shares:

The book that inspired their business.How their content strategy drives traffic and purchases.How you can use products that aren’t selling as part of a welcome offer.Why you need to focus on 1-2 channels.

Show Notes & Links:

[2:27] Lessons from The 4-Hour Workweek.[9:31] What moved the needle for more repeatable sales.[11:23] Why they publish who their ideal customer is.[15:15] How their marketing team has changed over time.[17:03] Driving repeat purchases for a product that’s built to last.[24:41] What their content and email strategy looks like.[26:44] How to plug your product in content.[29:58] Advice for scaling to your first million in sales.Fred Perrotta on TwitterTortuga BackpacksDave Gerhardt on TwitterThe Ecommerce Marketing Show Home