Ecommerce Marketing School
785 episodes - English - Latest episode: 8 months ago - ★★★★★ - 66 ratingsPrivy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.
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Episodes
How We Built A 2,500 Person Waitlist For Our Book & Converted That Into $15,000 In Sales #63
November 02, 2020 10:00 - 6 minutes - 9.49 MBFollow Dan on Twitter Get your copy of The Ecommerce Marketing Handbook
How We Built A 2,500 Person Waitlist For Our Book & Converted That Into $15,000 In Sales (Guest Episode: Ecommerce Marketing School #63)
November 02, 2020 10:00 - 6 minutes - 9.49 MBIn August, we announced our book, The Ecommerce Marketing Handbook. Soon after that, we started a waitlist and grew it to almost 3,000 people ahead of launch on October 6th. And surprise! We used Shopify to build our own store so we could put ourselves in your shoes to find out what it's really like to run an ecommerce brand. Since then, we've driven more than $15,000 in sales. This week, Dan Murphy, our Director of Marketing, is breaking down everything we've learned so far. So you can take ...
The BFCM 2020 Secret Weapons We Stole From Nik Sharma (Guest Episode: Ecommerce Marketing School #62)
October 30, 2020 09:00 - 4 minutes - 5.77 MBSo a couple weeks ago, DTC legend Nik Sharma shared some of his favorite BFCM secrets with us. He always brings his A game and tons of actionable advice small ecommerce brands can use to grow their businesses. So on today's episode, Lauren from the Privy marketing team is sharing all the BFCM tips we stole from him.
The BFCM 2020 Secret Weapons We Stole From Nik Sharma #62
October 30, 2020 09:00 - 4 minutes - 5.77 MBFollow Nik on Twitter Nik’s BFCM Masterclass BFCM 2020 Secret Weapons: The Offer, Distribution & Landing Page Ideas You’ve Gotta Try Get a copy of The Ecommerce Marketing Handbook Follow Lauren on Twitter
3 Best Practices For Building & Maintaining A Clean Email List For Your Shopify Store #61
October 28, 2020 09:00 - 6 minutes - 5.89 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook BFCM resources
3 Best Practices For Building & Maintaining A Clean Email List For Your Shopify Store (Guest Episode: Ecommerce Marketing School #61)
October 28, 2020 09:00 - 6 minutes - 5.89 MBOn today's episode, Colleen Keenan who runs our compliance team here at Privy is talking clean lists. She's seen everything under the sun. So she's an absolute expert when it comes to building and maintaining a clean email list for your Shopify store. Here are the 3 things that matter most.
4 Email Marketing Principles Every Shopify Brand Needs To Master #60
October 26, 2020 09:00 - 8 minutes - 8.06 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook BFCM resources
4 Email Marketing Principles Every Shopify Brand Needs To Master (Guest Episode: Ecommerce Marketing School #60)
October 26, 2020 09:00 - 8 minutes - 8.06 MBToday's episode features Alex Manwaring. He runs the trial team here at Privy. So he and his team talk to A LOT of Shopify store owners. These are the 4 ecommerce marketing principles he thinks every brand needs to master to have a successful email marketing program.
Double Down On Growing Your Email List For BFCM (with Aaron Orendorff)
October 23, 2020 09:05 - 18 minutes - 17 MBWhen we saw Aaron's swipe file of 400+ ecommerce holiday campaigns, we knew we had to bring him on to drop some tips to help you power through your busiest time of year. He shares things like: The importance of having a black Black Friday (no, that’s not a typo) Why you need to be able to share your offer in 1 line 3 different segments you need to focus on Why it’s worth it to spend $ to grow your email list Show Notes & Links: [2:58] BFCM best practices. [4:58] The most comm...
The Best Way To Use Your Abandoned Cart Series If You’re Not Just Selling On Shopify (with Lucas Walker) #59
October 23, 2020 09:00 - 5 minutes - 4.74 MBFollow Lucas on Twitter Gorgias Treats Happen
The Best Way To Use Your Abandoned Cart Series If You’re Not Just Selling On Shopify (Guest Episode: Ecommerce Marketing School #59)
October 23, 2020 09:00 - 5 minutes - 4.74 MBLucas Walker is wrapping up his third and final episode of the week with his favorite way to use abandoned cart emails if you don't just sell on Shopify. So if you're selling on other sites like, you guessed it, Amazon, or even Etsy and beyond, this one's for you. It's an incredibly simple thing to implement for your brand and might just help you convert more of those abandoned carts into sales.
6 Unconventional Ways To Use A Free Shipping Bar For Your Shopify Store (with Lucas Walker) #58
October 21, 2020 09:00 - 5 minutes - 5.22 MBFollow Lucas on Twitter Gorgias Treats Happen
6 Unconventional Ways To Use A Free Shipping Bar For Your Shopify Store (Guest Episode: Ecommerce Marketing School #58)
October 21, 2020 09:00 - 5 minutes - 5.22 MBOn this episode, Lucas Walker is back for round 2. And today, it's all about unconventional ways to use a free shipping bar. He's sharing 6 genius free shipping bar hacks you've gotta test on your Shopify store this BFCM (and all year long). If you're looking for a quick win, this episode is for you.
How To Use Free Shipping As Your #1 Upsell Method (Guest Episode: Ecommerce Marketing School #57)
October 19, 2020 09:00 - 6 minutes - 6.1 MBLucas Walker is an ecommerce veteran. He launched a brand, Treats Happen, back in 2014 and now works with brands like MVMT and Steve Madden at Gorgias. Here's how he was able to use free shipping as the #1 way to upsell. Hint: it's related to bundling. And it's so simple that you could get started today.
How To Use Free Shipping As Your #1 Upsell Method (with Lucas Walker) #57
October 19, 2020 09:00 - 6 minutes - 6.1 MBFollow Lucas on Twitter Gorgias Treats Happen
Connor’s Love-Hate Relationship With Amazon After Selling 250,000+ Products #56
October 16, 2020 09:00 - 9 minutes - 9.17 MBFollow Connor on Twitter
Connor’s Love-Hate Relationship With Amazon After Selling 250,000+ Products (Guest Episode: Ecommerce Marketing School #56)
October 16, 2020 09:00 - 9 minutes - 9.17 MBConnor Gross is on the marketing team here at Privy. But he runs 3 (!!!) Shopify stores on the side. It's insane. He's also sold millions of dollars worth of products on Amazon. I mean seriously...when does this guy sleep, right?! Here are the 5 reasons he has a love-hate relationship with Amazon.
Why Hype & Exclusivity Will Help You Win BFCM In 2020 (with Kurt Elster) #55
October 15, 2020 09:00 - 8 minutes - 7.79 MBFollow Kurt Elster on Twitter Check out The Unofficial Shopify Podcast
Why Hype & Exclusivity Will Help You Win BFCM in 2020 with Kurt Elster (Guest Episode: Ecommerce Marketing School #55)
October 15, 2020 09:00 - 8 minutes - 7.79 MBBen asked Shopify expert Kurt Elster, "What would your BFCM playbook look like this year if you had an ecommerce brand?" And he did not disappoint. Find out why hype and exclusivity are king and how you can actually run the same BFCM offer twice to get insane results. Oh yea. And you should start marketing ASAP. Here's why.
5 Ways Every Shopify Brand Should Be Using Privy #54
October 13, 2020 09:00 - 9 minutes - 8.51 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook BFCM resources
5 Ways Every Shopify Brand Should Be Using Privy (Guest Episode: Ecommerce Marketing School #54)
October 13, 2020 09:00 - 9 minutes - 8.51 MBWhile Ben's out on paternity leave, for the next few weeks you'll be hearing from the Privy team and other ecommerce experts. We're kicking things off today with Kristen Curtiss. She runs Customer Success here at Privy. So every single day, she and her team are helping ecommerce brands think of creative ways to make more money. Here are 5 ways she wishes every Shopify store owner would use Privy.
How NUGGS Drives Repeat Purchases With This Email (Ecommerce Marketing School #53)
October 09, 2020 09:00 - 4 minutes - 4.36 MBThe NUGGS tagline is 'The Tesla of Chicken.' If you haven't seen their site, do yourself a favor and go check it out. Preferably now. Seriously it's THAT good. Their emails aren't too shabby either. Like this example of targeting customers with a single purchase to come back for more. Here's the genius way they do it.
How NUGGS Drives Repeat Purchases With This Email #53
October 09, 2020 09:00 - 4 minutes - 4.36 MBNUGGS Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook BFCM resources
Introducing Privy’s Starter Program And A Shopify Compass Course For List Growth (Ecommerce Marketing School #52)
October 07, 2020 09:00 - 5 minutes - 4.77 MBFor the longest time, Privy was about site conversion. It was everything you need to convert first-time visitors. Then we launched Privy Email to help brands drive repeat sales. And yesterday, we announced The Privy Starter Program. It includes the tools, support and education you need to grow your ecommerce business from $0 to $1 million in sales. And Ben's Introduction to Email List Growth launched recently on Shopify Compass. So there's even more education for you. P.S. Ben just welcomed...
Introducing Privy’s Starter Program And A Shopify Compass Course For List Growth #52
October 07, 2020 09:00 - 5 minutes - 4.77 MBFollow Ben on Twitter The Privy Starter Program Ben’s Shopify Compass Course Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Our Biggest Announcement Ever: What You Need To Know About All 3 Things We're Launching Today
October 06, 2020 09:00 - 6 minutes - 5.84 MBJoin us today at 1pm ET for an exclusive offer (it only lasts for 1 HOUR) The Privy Starter Program The Ecommerce Marketing Community Get The Ecommerce Marketing Handbook
The GIF Idea You Should Steal From Canva (Ecommerce Marketing School #51)
October 05, 2020 09:00 - 3 minutes - 3.23 MBIt can be hard to come up with new ideas for emails all the time. That's why you should subscribe to other email lists to get ideas. And I don't just mean from competitors. Sometimes the best inspiration comes from businesses that aren't even in your space. Like this example from Canva.
The GIF Idea You Should Steal From Canva #51
October 05, 2020 09:00 - 3 minutes - 3.23 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How Rhone Wins With Content And Community (with Adam Bridegan)
October 02, 2020 09:05 - 33 minutes - 30.4 MBBy the time he started at Rhone, Adam already had some serious marketing experience (he was at Priceline before, where he was spending millions of dollars a month on their digital marketing). But when he started at Rhone, it was a totally different ballgame. On this episodes, he shares: Why they’ve prioritized content since day 1. How to use content to learn about your customers. Why you should focus on building a brand first. Show Notes & Links: [2:33] What their marketing tea...
How A Brand With 356k+ Instagram Followers Builds Real Connections #50
October 02, 2020 09:00 - 6 minutes - 5.7 MBBella Doña Bella Doña on Instagram Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How A Brand With 356k+ Instagram Followers Builds Real Connections (Ecommerce Marketing School #50)
October 02, 2020 09:00 - 6 minutes - 5.7 MBIn 4 days, our book will officially be available. So today Ben is breaking down the social media secrets we got from Bella Doña co-founders, Lala Romero and Natalia Durazo. They have a massive following on Instagram, 356,000 if we're being specific. But they engage with and understand their community. Take a page out of their playbook to take your social strategy to another level.
Our Book Is Here In 5 Days. Here’s A Sneak Peak At One Ben’s Favorite Chapters. (Ecommerce Marketing School #49)
October 01, 2020 09:00 - 4 minutes - 4.51 MBThe Ecommerce Marketing Handbook drops in just 5 days. So get ready. But on today's episode Ben shares some of his favorite copywriting tips from the book. And if you guessed we tapped Val Geisler, copywriting extraordinaire, to help out with this one, you'd be right. Here's why copywriting is SO important for your Shopify store (and easy tips you can implement today to get better instantly).
Our Book Is Here In 5 Days. Here’s A Sneak Peak At One Ben’s Favorite Chapters. #49
October 01, 2020 09:00 - 4 minutes - 4.51 MBFix My Churn Follow Val on Twitter Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
The Team Behind DUDE Wipes Crushes Marketing With Creativity & Entertainment #48
September 30, 2020 09:00 - 10 minutes - 9.26 MBCheck out DUDE Products and follow them on social to get 🔥 marketing ideas. Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
The Team Behind DUDE Wipes Crushes Marketing With Creativity & Entertainment (Ecommerce Marketing School #48)
September 30, 2020 09:00 - 10 minutes - 9.26 MBToday is special. Because Ben is sharing the first-ever Ecommerce Marketing Hall of Fame inductee. Ok so that's not exactly a real thing, but the team over at DUDE Products has incredible ideas when it comes to marketing. They've done everything from entering (and winning) a local chili competition to getting millions of eyeballs on their logo at the World Series (and only spent $20). If you're not following their marketing, you're missing out. Here's how they use entertainment and creativity...
This Privy Superstar Has 3 Shopify Stores. Here’s His Plan For BFCM. (Ecommerce Marketing School #47)
September 29, 2020 09:00 - 9 minutes - 8.3 MBBlack Friday officially kicks off in less than 60 days. Which means it's time to start preparing (if you haven't already). Luckily, Connor Gross on our marketing team runs 3 Shopify stores. Here's what he's thinking about this BFCM. He also shares some advice to help you stand out from the noise this holiday season.
This Privy Superstar Has 3 Shopify Stores. Here’s His Plan For BFCM. #47
September 29, 2020 09:00 - 9 minutes - 8.3 MBFollow Ben on Twitter Follow Connor on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
3 Ways To Drive Sales With Targeted Popups (Ecommerce Marketing School #46)
September 28, 2020 09:00 - 5 minutes - 4.88 MBEvery week our Customer Success team shares some of their favorite customer examples. Turns out you can get pretty creative with popups. And not just when it comes to capturing more emails to grow your email list. You can actually use them to drive sales. Here are 3 examples from Outer Aisle, Doll 10, and Wine Chateau to inspire you.
3 Ways To Drive Sales With Targeted Popups #46
September 28, 2020 09:00 - 5 minutes - 4.88 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Goldleaf's Recipe For Growing Organic Traffic For Shopify Stores (with Charlie McElroy)
September 25, 2020 09:05 - 26 minutes - 24.7 MBSEO is incredibly powerful. If you're willing to put in the time and understand that it's not going to be an overnight success. But over time, it can pay off in a big way. On this episode, Charlie shares: The power of partnering with like-minded brands. How to get free press. Where to start if you’re new to SEO. Show Notes & Links: [7:26] Why they’ve focused on content from the beginning. [10:43] One of their most successful partnerships. [13:12] How they think about keyword...
Popups Are Not A Dirty Word. Here's Why They Matter. (Ecommerce Marketing School #45)
September 25, 2020 09:00 - 5 minutes - 5.11 MBYou probably understand the value of email marketing. But there's still a lot of confusion around list growth. Popups are still considered a dirty word, but they don't have to be invasive or annoying. And they're the best way to grow your email list. Here's how you can use targeting and tabs to create an experience that's on brand (and an example from Poopourri you've gotta see).
Popups Are Not A Dirty Word. Here's Why They Matter. #45
September 25, 2020 09:00 - 5 minutes - 5.11 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
To Amazon Or Not to Amazon? What You Should Know Before Taking The Leap. #44
September 24, 2020 09:00 - 18 minutes - 16.9 MBShow Notes & Links: Michael Parker on Twitter LuminAID Ju Rhyu on Twitter Hero Cosmetics Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
To Amazon Or Not to Amazon? What You Should Know Before Taking The Leap. (Ecommerce Marketing School #44)
September 24, 2020 09:00 - 18 minutes - 16.9 MBIf you're already in a rhythm on Shopify, when’s a good time to think about selling on other channels? Why should you consider it and how do you choose? Michael Parker from LuminADE and Ju Rhyu from Hero Cosmetics weigh in.
A/B Testing: When To Run Them And 3 Examples From Our Customers (Ecommerce Marketing School #43)
September 23, 2020 09:00 - 11 minutes - 10.3 MBA/B testing allows you to make decisions based on data. But you probably don't need to be running them until you hit a certain traffic threshold. Here's what Ben recommends when it comes to getting started and a few examples from customers (with their results) to inspire your next test.
A/B Testing: When To Run Them And 3 Examples From Our Customers #43
September 23, 2020 09:00 - 11 minutes - 10.3 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How We Got Shopify’s COO To Write The Foreword Of Our Book With 1 Tweet
September 22, 2020 09:05 - 5 minutes - 4.8 MBWhen we asked Ben who he'd get to write the book foreword in a dream scenario, he said Harley Finkelstein, the COO of Shopify, hands down. But he didn't really think we could make that happen. That's when Dave decided to take matters into his own hands and leverage the power of Twitter to try to get Harley involved. Less than 10 minutes later, Harley was in. Here's how it went down. Head to privy.com/book to join the waitlist with 2,100+ others.
Native Deodorant: A Guest Teardown (with Jon MacDonald) #42
September 22, 2020 09:00 - 12 minutes - 11.9 MBFollow Jon on Twitter The Good Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Native Deodorant: A Guest Teardown with Jon MacDonald (Ecommerce Marketing School #42)
September 22, 2020 09:00 - 12 minutes - 11.9 MBEveryone loves teardowns. And Native deodorant is HOT in the DTC space right now. So on this episode, The Good's Jon MacDonald walks through their homepage and shares where they've got room for improvement. Because even bigger brands should be optimizing constantly. There's no checklist, quick fix, or secret sauce. It's a practice. Here are Jon's tips for Native that you can steal for your own brand.
The BFCM Bootcamp To Help You Drive More Sales This Season (Ecommerce Marketing School #41)
September 21, 2020 09:00 - 3 minutes - 3.64 MBOn October 1st, Ben is hosting a Masterclass designed to give you everything you need to get your email marketing ready for BFCM. It's a hands-on training to get your offer, abandoned cart, and order follow up emails ready to go so you can drive more sales this BFCM. Here's how you can get in on the fun.