In August, we announced our book, The Ecommerce Marketing Handbook. Soon after that, we started a waitlist and grew it to almost 3,000 people ahead of launch on October 6th. And surprise! We used Shopify to build our own store so we could put ourselves in your shoes to find out what it's really like to run an ecommerce brand. Since then, we've driven more than $15,000 in sales. This week, Dan Murphy, our Director of Marketing, is breaking down everything we've learned so far. So you can take what we've learned and use that knowledge to grow your own business.

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