How Rhone Wins With Content And Community (with Adam Bridegan)
Ecommerce Marketing School
English - October 02, 2020 09:05 - 33 minutes - 30.4 MB - ★★★★★ - 66 ratingsEntrepreneurship Business Marketing shopify ecommerce marketing entrepreneurship commerce small business sales online sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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By the time he started at Rhone, Adam already had some serious marketing experience (he was at Priceline before, where he was spending millions of dollars a month on their digital marketing). But when he started at Rhone, it was a totally different ballgame. On this episodes, he shares:
Why they’ve prioritized content since day 1.How to use content to learn about your customers.Why you should focus on building a brand first.Show Notes & Links:
[2:33] What their marketing team looks like.[8:06] The books that changed his outlook.[10:01] Why he still reads every single review that comes through.[14:01] How to think about content from the very beginning.[27:42] BFCM advice.