Ecommerce Marketing School
785 episodes - English - Latest episode: 8 months ago - ★★★★★ - 66 ratingsPrivy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.
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Episodes
The BFCM Bootcamp To Help You Drive More Sales This Season #41
September 21, 2020 09:00 - 3 minutes - 3.64 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook BFCM resources
Outer Aisle’s Secrets to 5000% Growth in 3 Years (with Vasa Martinez)
September 18, 2020 09:05 - 35 minutes - 32.7 MBVasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares: The impact influencers have had on their growth. Why you need to nail your reasons to believe. Why your emails should be trending, relevant, or convenient. How to think about rewarding loyal customers vs. brand new ones. Show Notes & Links: [5:23] What’s the playbook at Outer Aisle? [8:41] The most important place for new brands...
Quick Wins For Improving Your Shopify Store: Ecommerce Marketing Audit Part 5 (Ecommerce Marketing School #40)
September 18, 2020 09:00 - 8 minutes - 7.94 MBIt's the final episode of our ecommerce marketing audit series. But we couldn't end the week without talking about ways to improve your Shopify store. Because, you know, it's the most important marketing asset you've got. So let's get to the good stuff. Here's what you should pay special attention to so you're constantly setting expectations and giving prospects and customers exactly what they're looking for.
Quick Wins For Improving Your Shopify Store: Ecommerce Marketing Audit Part 5 #40
September 18, 2020 09:00 - 8 minutes - 7.94 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How To Crush It On Instagram: Ecommerce Marketing Audit Part 4 #39
September 17, 2020 09:00 - 9 minutes - 9.16 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How To Crush It On Instagram: Ecommerce Marketing Audit Part 4 (Ecommerce Marketing School #39)
September 17, 2020 09:00 - 9 minutes - 9.16 MBIt's day 4 of the ecommerce marketing audit series. And today's all about Instagram. Not the numbers, but the tactical things you can be doing to build an amazing account your followers love. Do you have a solid mix of content? Are you using stories and highlights? Do you engage with the people who comment? Plus 2 brands that have killer Instagram accounts that you can follow and learn from.
How To Increase Your Average Order Value: Secrets From The Masterminds at DBNY [Summer of Growth #4]
September 16, 2020 09:05 - 55 minutes - 50.8 MBSo what really moves the needle when it comes to increasing AOV for your ecommerce brand? Amlan Das and Cameron Matthews help solve this problem every day. On this episode, they share: How one brand quadrupled AOV. The (almost) surefire way to increase AOV. 2 brands with 🔥 bundling strategies. The math you need to know cold before testing new offers. Show Notes & Links: [3:09] What is AOV and why is it so important to growth? [4:46] How to balance discounting with a consisten...
Knowing Your Email Stats And What To Look For: Ecommerce Marketing Audit Part 3 (Ecommerce Marketing School #38)
September 16, 2020 09:00 - 7 minutes - 6.46 MBOn day 3 of our ecommerce marketing audit series, Ben is talking email stats. What should you be looking for? How much is every email address you collect worth? What percentage of revenue does your email marketing drive? Here's what to look for and the benchmarks you need to know. Because when you start with an understanding of where you are today, you'll know how to improve tomorrow.
Knowing Your Email Stats And What To Look For: Ecommerce Marketing Audit Part 3 #38
September 16, 2020 09:00 - 7 minutes - 6.46 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
A Shopify Analytics Primer: Ecommerce Marketing Audit Part 2 #37
September 15, 2020 09:00 - 8 minutes - 7.55 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
A Shopify Analytics Primer: Ecommerce Marketing Audit Part 2 (Ecommerce Marketing School #37)
September 15, 2020 09:00 - 8 minutes - 7.55 MBIt's day 2 of our ecommerce marketing audit series. And today, Ben is walking you through the basics of Shopify Analytics. What should you really be tracking? What are the benchmarks you should be striving for? Here's what you need to know.
An Introduction To Google Analytics For Your Shopify Store: Ecommerce Marketing Audit Part 1 (Ecommerce Marketing School #36)
September 14, 2020 09:00 - 7 minutes - 7.21 MBBuckle up for a weeklong series about running your own ecommerce marketing audit. Because Ben recently ran one for a jewelry brand and documented the entire process so you can do the same (and figure out where the gaps are). Today, he's kicking things off with an overview of Google Analytics for your Shopify store. Because let's face it...GA can be overwhelming. Here's what you should really be paying attention to.
An Introduction To Google Analytics For Your Shopify Store: Ecommerce Marketing Audit Part 1 #36
September 14, 2020 09:00 - 7 minutes - 7.21 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How This Print On Demand Business Built Trust By Putting The Brand First (with Ben Lebowitz)
September 11, 2020 09:05 - 31 minutes - 29.1 MBStarting an ecommerce brand is easy. But building a successful brand is hard. It's been a wild year, but Ben has been able to do both. On this episode, he shares: The launch ad they’re still running a year later. How to build trust with your audience from the very beginning. How to get 20-30 pieces of user-generated content (UGC) every day. Why discounts are the right move for their brand. Show Notes & Links [6:25] How did your marketing background help when you were getting s...
How To Get More Reviews For Your Shopify Store With Junip’s CEO (Ecommerce Marketing School #35)
September 11, 2020 09:00 - 7 minutes - 6.96 MBSocial proof is everything when it comes to building trust for your ecommerce brand. But how exactly do you get started? Ben asked Stuart Arsenault, Co-founder of reviews app, Junip, for his secrets to generating more reviews for your brand. Find out what percentage of customers you should be converting and the best way to ask. So you can get more reviews for your Shopify store ASAP.
How To Get More Reviews For Your Shopify Store (with Junip’s CEO) #35
September 11, 2020 09:00 - 7 minutes - 6.96 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Advanced Cart Savers: How To Use Targeting To Run Different Offers So You Can Save More Sales #34
September 10, 2020 09:00 - 6 minutes - 5.74 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Advanced Cart Savers: How To Use Targeting To Run Different Offers So You Can Save More Sales (Ecommerce Marketing School #34)
September 10, 2020 09:00 - 6 minutes - 5.74 MBCart savers can help you reduce abandoned carts by up to 10%. But if you take it a step further and run different offers based on criteria like how much $ is in the visitor's cart, where they're located, or which products they're interested in, we've seen even higher results. Here are 2 brands crushing the advanced cart saver game (and saving 200+ orders and up to 17% of would-be abandoned carts). Here's how you can turn 30 minutes into constant revenue. Sounds pretty good, right?
This Brand Was Able To Identify 4x More Abandoned Carts And Recover $250,000. Here’s How. #33
September 09, 2020 09:00 - 3 minutes - 3.69 MBLori Wall Beds Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
This Brand Was Able To Identify 4x More Abandoned Carts And Recover $250,000. Here’s How. (Ecommerce Marketing School #33)
September 09, 2020 09:00 - 3 minutes - 3.69 MBLori Wall Beds was sending a single checkout abandonment email before making the switch to Privy. That's when they started using cart abandonment emails. This allowed them to identify 4x more abandoned carts and recover $250,000 in revenue. Oh yea, and their recovery rate jumped from 2% to 8%. Here's how.
We Talked To 17 Of The Biggest Names In Ecommerce For Our Book. Here They Are.
September 08, 2020 09:05 - 6 minutes - 6.21 MBIn case you missed it, we wrote a book. It's launching next month, and it's called The Ecommerce Marketing Handbook. It's everything you need to grow your business from $0 to $1 million in sales and we talked to some of the best ecommerce experts out there. From Ezra Firestone, to Kurt Elster, to Vivian Kaye, we can't wait to share their secrets to success with you. Go to the blog to check out all 17 experts and head to privy.com/book to be the first to know when it's here.
You Need Amazing Support For Your Brand. Here’s Why It Matters – Especially In The Early Days. (Ecommerce Marketing School #32)
September 08, 2020 09:00 - 5 minutes - 5.3 MBResponsiveness builds credibility and trust. In the early days, Ben, Privy's Founder & CEO, would answer live chat at all hours. And you know what? He learned more about our customers than anyone else. Here's why amazing support is so important and why you should be leaning into the aspects of your business that "won't scale." Who knows – they might just become the #1 reason for your success.
You Need Amazing Support For Your Brand. Here’s Why It Matters – Especially In The Early Days. #32
September 08, 2020 09:00 - 5 minutes - 5.3 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
PSA! BFCM Is Just A Couple Months Away – How Are You Prepping? (Ecommerce Marketing School #31)
September 07, 2020 09:00 - 3 minutes - 3.21 MBWell, the unofficial end of summer is here. Which means it's time to start thinking about Black Friday/Cyber Monday. It's when many ecommerce brands do the majority of their revenue for the entire year. And not to add more pressure or anything, but everyone's expecting this to be the biggest BFCM yet. So this is your friendly reminder to start brainstorming. And Dave is running a prep session with Shopify this Thursday. Head to shopifycompass.com/live-webinars to register (it's free!).
PSA! BFCM Is Just A Couple Months Away – How Are You Prepping? #31
September 07, 2020 09:00 - 3 minutes - 3.21 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
E-Commerce Day: Prep For BFCM With 50+ Industry Experts (And It's Free)
September 04, 2020 09:05 - 7 minutes - 7.28 MBOn October 1st, 50+ ecommerce experts will be sharing their insights at E-commerce Day. It's a free, online event where you'll learn from some of the smartest people in the industry. Think entrepreneurs like Rebecca Minkoff and leaders from companies like Shopify, Facebook, and Google. Go to e-commerceday.com to register.
Should You Offer Free Shipping? This Formula Will Help You Set The Right Threshold. (Ecommerce Marketing School #30)
September 04, 2020 09:00 - 2 minutes - 2.73 MBFree Shipping Bars are a great way to increase conversion and average order value for your ecommerce brand. But the #1 question we're getting right now is, "Great. But how do I know what my free shipping threshold should be?" Here's the super simple formula we recommend (and exactly how to find the information you need in your Shopify dashboard).
Should You Offer Free Shipping? This Formula Will Help You Set The Right Threshold. #30
September 04, 2020 09:00 - 2 minutes - 2.73 MBFollow Ben on Twitter Free Shipping Bar Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
2 Brands With Killer 404 Pages (And How You Can Build Your Own) (Ecommerce Marketing School #29)
September 03, 2020 09:00 - 4 minutes - 4.62 MB404 pages are what your visitors see if they land on page on your website that doesn’t exist. It happens. But you want to take advantage of all the traffic you get – and that includes your 404 pages. And let me tell you, the bar is NOT high. Here are 2 brands with amazing 404 pages and a recipe to help you create a page that can still deliver an awesome experience even if it is showing an error message.
2 Brands With Killer 404 Pages (And How You Can Build Your Own) #29
September 03, 2020 09:00 - 4 minutes - 4.62 MBGreat 404 page example from Boom! By Cindy Joseph Another great example from Shinesty Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook BFCM resources
There Are 6 Display Types, But Which Are Best For Growing Your Email List? (Ecommerce Marketing School #28)
September 02, 2020 09:00 - 5 minutes - 5.13 MBIf you want to drive real revenue with your email program, you need to be focused on list growth. How? There are 6 different display types you can use. But a few convert much better than the rest. Here's what you need to know about building a high-converting form to capture more emails and grow your list.
There Are 6 Display Types, But Which Are Best For Growing Your Email List? #28
September 02, 2020 09:00 - 5 minutes - 5.13 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Savannah Sanchez’s Secret For Creating Ads That Convert (Ecommerce Marketing School #27)
September 01, 2020 09:00 - 4 minutes - 3.74 MBUser-generated content (UGC) is all the rage for ecommerce marketers. But what if you don't have a raving fanbase just yet? How can you be getting content that looks and feels like real customers are involved? Here's what ad expert, Savannah Sanchez, recommends.
Savannah Sanchez’s Secret For Creating Ads That Convert #27
September 01, 2020 09:00 - 4 minutes - 3.74 MBFollow Savannah on Twitter Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How To Turn Your Email List Into Sales For Your Shopify Store #26
August 31, 2020 09:00 - 6 minutes - 5.62 MBFollow Ben on Twitter Follow Connor on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How To Turn Your Email List Into Sales For Your Shopify Store (Ecommerce Marketing School #26)
August 31, 2020 09:00 - 6 minutes - 5.62 MBWhen Connor Gross joined Privy last month, he had never used a tool to capture emails on his own site. But he was spending money on ads. So he decided to practice what we preach and use Privy to build his own list. In just 30 days, he collected more than 4,300 emails and made $5,000+. Here's his playbook for turning subscribers into sales for your Shopify store in less than an hour (and why he'll never pay for ads without capturing emails again).
The Only Time You’ll Have A 100% Open Rate: 2 Secrets To A Killer Unboxing Experience #25
August 28, 2020 09:00 - 7 minutes - 7.17 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
The Only Time You’ll Have A 100% Open Rate: 2 Secrets To A Killer Unboxing Experience (Ecommerce Marketing School #25)
August 28, 2020 09:00 - 7 minutes - 7.17 MBThe unboxing experience is your only shot at a 100% open rate. That's why it's SO important to make it a memorable one. Here are 2 ways to wow your customers with a killer unboxing experience that won't leave them wishing for more. And they won't break the bank.
Master vs. Unique Coupon Codes: How To Use An Expiration To Drive Urgency #24
August 27, 2020 11:35 - 3 minutes - 3.41 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Master vs. Unique Coupon Codes: How To Use An Expiration To Drive Urgency (Ecommerce Marketing School #24)
August 27, 2020 11:35 - 3 minutes - 3.41 MBYou're probably used to coupon codes like, 'Welcome10.' It can be shared with any and everyone, and it's called a master coupon code. Here's what you need to know about unique coupon codes and why it's time to make the switch.
Be Where Your Customers Are: The Power Of Being Specific #23
August 26, 2020 09:00 - 6 minutes - 6.15 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
Be Where Your Customers Are: The Power Of Being Specific (Ecommerce Marketing School #23)
August 26, 2020 09:00 - 6 minutes - 6.15 MBWhere are your customers hanging out online? Facebook groups? Instagram? Twitter? If you know exactly who your ideal customers are and where to find them, you'll be able to ask them questions, find out what really matters to them, and make them fall in love with your brand. It's what worked for Vivian Kaye with Kinky Curly Yaki. It's what Nik Sharma does with his brands. And it's what Ben did at Privy. Here's how you can do it.
Surprise! We Wrote A Book To Help You Scale From $0 To $1M In Sales: Introducing The Ecommerce Marketing Handbook
August 25, 2020 09:05 - 8 minutes - 7.79 MBThere’s a lot of information out there about growing your ecommerce brand. But there’s not a single guide that has it all in one place. That’s why we wrote The Ecommerce Marketing Handbook – the book with everything you need to grow your business from $0 to $1 million in sales. Go to privy.com/book to join the waitlist and be the first to know when it's available.
How To Write A Winning Subject Line: The 5 Laws You Need To Follow #22
August 25, 2020 09:00 - 6 minutes - 6.32 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How To Write A Winning Subject Line: The 5 Laws You Need To Follow (Ecommerce Marketing School #22)
August 25, 2020 09:00 - 6 minutes - 6.32 MBYou spent forever coming up with the perfect email to send to your subscribers. Time to slap on a subject line and call it a day, right? Wrong. If you don't pique readers' interest as they're skimming through their inbox, they'll never read your email anyway. And guess what: The more people who actually open your email, the more $ you're going to generate. Here are 5 secrets to help you right a killer subject line for your next email.
A Single Channel Can Get Any Business To $10M: Stop Chasing New Opportunities (Ecommerce Marketing School #21)
August 24, 2020 09:00 - 3 minutes - 3.5 MBAs a Founder, you probably feel like you need to be doing more. Testing new channels comes with the territory, right? Not so fast. Because when you rush to expand, you never really get good at anything. Nail a single channel before you move on to anything else. It's time to stop chasing shiny objects and get disciplined. Here's where you should start.
A Single Channel Can Get Any Business To $10M: Stop Chasing New Opportunities #21
August 24, 2020 09:00 - 3 minutes - 3.5 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
How To Invest In Your Brand As A Bootstrapped Founder (with Lisa Mattam)
August 21, 2020 09:05 - 40 minutes - 36.7 MBYour customers want to know they're buying from a real person. They want to see the face behind the brand. They want to know your why. That's exactly what Lisa has done at Sahajan. On this episode, she shares: Why you need to set aside budget for brand building. What Lululemon taught her about brand. How to think about storytelling and bundling. Telling the same story across every channel. Show Notes & Links [1:44] Why you need other entrepreneur friends. [3:54] The advice th...
The 2-Step Playbook For Confirming Your Email Opt-ins #20
August 21, 2020 09:00 - 4 minutes - 3.92 MBFollow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook
The 2-Step Playbook For Confirming Your Email Opt-ins (Ecommerce Marketing School #20)
August 21, 2020 09:00 - 4 minutes - 3.92 MBA visitor signs up for your email list. Then what? Delivering on whatever promise you made to get them to sign up in the first place is key. But don't make them leave your site to check their email or you might just lose them forever. Here's the one-two after signup punch you need to deliver to have an impact.