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An Introduction To Google Analytics For Your Shopify Store: Ecommerce Marketing Audit Part 1 (Ecommerce Marketing School #36)

Ecommerce Marketing School

English - September 14, 2020 09:00 - 7 minutes - 7.21 MB - ★★★★★ - 66 ratings
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Previous Episode: How This Print On Demand Business Built Trust By Putting The Brand First (with Ben Lebowitz)
Next Episode: A Shopify Analytics Primer: Ecommerce Marketing Audit Part 2 #37

Buckle up for a weeklong series about running your own ecommerce marketing audit. Because Ben recently ran one for a jewelry brand and documented the entire process so you can do the same (and figure out where the gaps are). Today, he's kicking things off with an overview of Google Analytics for your Shopify store. Because let's face it...GA can be overwhelming. Here's what you should really be paying attention to.