Where are your customers hanging out online? Facebook groups? Instagram? Twitter? If you know exactly who your ideal customers are and where to find them, you'll be able to ask them questions, find out what really matters to them, and make them fall in love with your brand. It's what worked for Vivian Kaye with Kinky Curly Yaki. It's what Nik Sharma does with his brands. And it's what Ben did at Privy. Here's how you can do it.