How Beardbrand Crushes It On YouTube (with Eric Bandholz)
Ecommerce Marketing School
English - August 07, 2020 09:05 - 45 minutes - 42 MB - ★★★★★ - 66 ratingsEntrepreneurship Business Marketing shopify ecommerce marketing entrepreneurship commerce small business sales online sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Welcome Pop Up Playbook That Will Help You Convert 5% Of Traffic #10
Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares:
What helped their YouTube channel take off.The difference between discounts and promotions.How they solved their attribution problem.The #1 metric to track your marketing success.Shoes Notes & Links
[6:11] What did the Beardbrand team look like at the beginning?[13:04] Knowing when to delegate.[15:20] Their process for hiring the right people.[19:25] How to hire a copywriter.[22:30] Their Twitter presence.[30:30] Their YouTube strategy at the beginning.[33:53] Their biggest marketing mistakes.[37:27] What does the Beardbrand ad strategy look like?[40:11] How they think about discounting.BeardbrandBeardbrand’s YouTube ChannelEric Bandholz on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show Home