Brands Getting In On Animal Crossing, The Allbirds x Adidas Partnership, And How To Keep The DTC Momentum Going (Ecomm Noms #5)

Show Notes & Links:

[1:51] How brands are using Animal Crossing to engage with their followers.[6:11] Brands getting involved.[10:10] Allbirds and Adidas are joining forces to create a high performance sneaker with the lowest possible carbon emissions.[13:32] What the DTC community has to say about the partnership.[15:07] Why the coming months are so critical to DTC.[16:35] The unexpected verticals that have seen growth during lockdown.[17:57] How Andie has shifted their strategy to thrive in a time when travel isn’t realistic for so many people.[19:44] What “Taboo” brands can teach us about building on the DTC momentum.Kristen LaFrance on TwitterKristen's newsletterAnimal Crossing is emerging as a media channel for brands in lockdownGlossier’s Hoodie in Original Pink is back on Animal CrossingAdidas and Allbirds Are Joining Forces—And Rewriting the Rules of CompetitionThe coming months will make or break the DTC boomWhy “Taboo” Brands are Thriving in DTC (and what we can learn from it)