Brand Land
63 episodes - English - Latest episode: about 3 years ago -How do you build a strong and lasting brand?
It’s the question every marketer asks themselves at some point. And it’s the question we set out to try to answer with Brand Land.
Each week, we hear firsthand accounts from leading marketers and creatives who share their experiences and insights to, in turn, help you build a stronger brand.
Each episode features an interview with a bonafide brand builder, where we discuss and dissect topics such as brand management, customer experience, design credibility, virality, content creation, marketing and sales alignment and in-house brand development.
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Episodes
54. Disrupt yourself: Marketing like a startup w/ Pablo Marvel
May 25, 2021 11:30 - 32 minutes - 44 MBThe excitement of a new product or service, the tingle of uncertainty, the ambition that makes you throw caution to the wind — these are all parts of what make up the thrill of marketing a startup. But can you use those same things to drive the marketing within an existing company? It was this idea that inspired Pablo Marvel — who was fresh from a startup — to take on the role of Chief Marketing Officer at legacy real estate company Brown Harris Stevens. This week Pablo shared how he used...
53. Planning your brand story post-lockdown w/ Megan Fink
May 18, 2021 11:30 - 27 minutes - 20.5 MBThe 2020 Covid-19 pandemic pulled the rug out from pretty much every business in the world, and brands had to quickly learn to adjust. Some adjusted well, and others, sadly, were unable to ride the coronavirus wave. We wanted to know what strategies might have made a difference between the brands that survived and those that did not, so we sat down with Megan Fink, the Vice President of Marketing & Communications at Palmetto Goodwill in Charleston, SC. Palmetto Goodwill managed to ride th...
52. Setting yourself apart in a saturated market w/ Liz Comer
May 11, 2021 11:30 - 29 minutes - 27.9 MB VideoAs good as your product and messaging might be, the truth is that there will always be other brands competing with you to sell the same product (or similar products) to the same audience. So what can you do to stand out from the crowd? Liz Comer, Director of Marketing and Communications at Silvercreek Realty Group, knows what it’s like to operate in a saturated market. But despite facing a sea of competition, her company is ranked as one of the top 40 brokerages in the country, making her ...
51. Keys to more collaborative design consultations w/Sadie Koehler
May 04, 2021 11:30 - 40 minutes - 38.2 MB VideoWhen someone from a technical discipline needs to collaborate with someone from a more creative discipline, it can be a challenge for both sides to communicate their needs and ideas in a way that moves the project forward. This week we sat down with Sadie Koehler, Associate Creative Director at Principal Financial Group, to discuss how to bridge the gap for more effective design consultations. What we discussed: - How Sadie’s experience as a designer in a large corporation differs fro...
50. Leveraging the power of packaging with A/B testing w/ Michael Keplinger
April 27, 2021 11:30 - 25 minutes - 24.3 MB VideoWhether you’re working with digital products or physical items, packaging matters. In fact, your packaging may be the only interaction a customer has with your brand, so it’s important to make it count. But where do you start? This week we sat down with Michael Keplinger, Director of Strategy and Managing Partner at SmashBrand, to learn more about how his company helps clients optimize their packaging through a strategic, data-driven process. Michael’s unique background in engineering and ...
49. The keys to aligning your brand and customer experience w/ Christopher Wallace
April 20, 2021 11:00 - 27 minutes - 26.5 MB VideoIn past Brand Land episodes we’ve talked a lot about the importance of communication and consistency within a company, especially when it comes to marketing messaging. But what exactly should you be doing to ensure that the actions and speech of your frontline employees are aligning with corporate marketing goals? Fortunately, we found an expert on that very topic. Christopher Wallace is the Co-founder and President of InnerView Group, a marketing consulting firm whose services help compa...
48. Reaching the unreachable with targeted marketing w/ Colin Jeffries
April 13, 2021 11:30 - 36 minutes - 34.5 MB VideoMarketing is all about using the right tools to reach your ideal customer. But when your ideal customer is transient, unemployed and has no transportation — what tools do you use then? This week Garrett and David sat down with Colin Jeffries, fellow podcaster at Take5 and Director of Marketing & Communications at addiction recovery center BrightView. Colin talked about the unique challenge he faced in connecting to a vulnerable, hard-to-reach population, and we discussed how he came up wit...
47. How to build a strong brand with PR w/ Ashley Murphy (Brennan)
April 06, 2021 11:30 - 18 minutes - 13.8 MBMarketing and PR are like fraternal twins that often get mistaken for identical twins. Despite being similar in purpose, they’re markedly different in approach, but that doesn’t mean they can’t work together — in fact, they’re more powerful when they do. This week I sat down with Ashley Murphy (Brennan) to talk about her role in PR as Senior Vice President of Communications at Brown Harris Stevens and how she works with her company’s marketing department to communicate important messages a...
46. Take control of your stories, take control of your brand w/ Gabrielle Dolan
March 31, 2021 15:04 - 35 minutes - 26.7 MBMarketing professionals know that storytelling is a powerful marketing tool, but how do you discover your brand’s most impactful stories, and how do you tell them? Gabrielle Dolan is the founder of Jargon Free Fridays and the author of six books about storytelling in business. This week we sat down to talk about her most recent book, “Magnetic Stories,” which focuses on “how to connect customers and engage employees with brand storytelling.” What we discussed: - Why Gabrielle founde...
45. Empowering employees or policing them? How to build brand at scale w/ Tali Thomason
March 23, 2021 11:30 - 31 minutes - 23.9 MBEvery marketing professional dreams of being part of a company where everyone not only understands the purpose of marketing but also uses on-brand marketing tools appropriately and effectively with little to no assistance. When Tali Thomason was faced with a bigger workload than her small marketing team could handle at the University of Denver’s School of Engineering and Computer Science, she realized that as the school’s Director of Marketing, Communications, and Events, she could empowe...
44. When CX becomes obsession w/Pam Piligian
March 16, 2021 11:30 - 24 minutes - 18.5 MBKnowing your customer is standard marketing practice, but becoming obsessed with them can elevate your customer service to a whole new level. In this week’s episode of Brand Land, Pam Piligian, SVP of Marketing and Communications at Navy Federal Credit Union, shared real-life examples of how her company’s values-driven customer obsession strategy has helped grow NFCU into the largest credit union in the world. What we discussed: - How NFCU’s customer-centric company culture drives ...
43. Why brand valuation matters with Ron Zwerin
March 09, 2021 18:58 - 28 minutes - 21.6 MB“Brand valuation” may seem like a vague, subjective concept, but as I learned after speaking with Ron Zwerin, Executive Vice President of Marketing, Communications & Brand at the National MS Society, it’s anything but. In fact, a brand’s valuation is a specific dollar amount — a mathematically quantifiable and calculated figure — and it’s one every marketer should know when it comes to their brand. What we discussed: - What brand valuation is and why it’s important - How brand v...
42. Advancing your mission through marketing w/ Annie Agle and Carie Behe
March 02, 2021 12:30 - 43 minutes - 32.7 MBSome companies ignore social responsibility and some dabble in it, but some — like Cotopaxi — fully embrace it, with a “people and planet over profit” mindset. This week I sat down with Annie Agle, Director of Brand and Impact at B Corp-certified Cotopaxi, and Carie Behe, GTM Marketing Manager at Cotopaxi. We talked about how their brand marketing works with their brand mission to create a company where, according to Annie, social responsibility “lives alive and well in every single role a...
41. The Little League Rebrand: Relaunching an iconic brand in a global pandemic (part 2) w/ Liz Brown
February 23, 2021 12:30 - 27 minutes - 20.7 MBRebranding an iconic organization was a challenge in and of itself, but facing a global pandemic during the relaunch was something Liz Brown, Senior Vice President and CMO at Little League International, never expected when she started on the project back in 2019. In this second part of a two-part series with Liz, she discusses the groundwork laid by her team that allowed them to successfully navigate the launch of the new Little League brand, even as a pandemic altered their plans, and wh...
40. The Little League Rebrand: Setting the stage for the relaunch of an iconic brand (part 1) w/ Liz Brown
February 16, 2021 17:01 - 31 minutes - 23.6 MBIt takes creativity, innovation and a decent dose of nerve to tackle a rebrand of one of America’s most iconic sports organizations, especially when the majority of the organization is run by volunteers. But Liz Brown, Senior Vice President and CMO at Little League International, did just that. In this first part of a two-part series with Liz, she discusses her strategic approach to the Little League rebrand and shares the specific, actionable steps she used to set the stage for this daun...
39. Keys to a successful franchise marketing strategy w/ Christy Barnes
February 09, 2021 12:30 - 26 minutes - 20.3 MBAs my guest this week said, “We know as marketers that a strong, consistent brand is important to success. It builds customers’ trust.” But it can be tricky to maintain consistency when your company has multiple locations or franchises across a wide geographical area. This week I sat down with Christy Barnes, VP of Marketing at Camp Bow Wow, to discuss how she manages brand consistency across nearly 200 franchised locations — and how she uses marketing to not only build the Camp Bow Wow br...
38. How to help your company believe in the power of marketing
February 02, 2021 16:40 - 41 minutes - 30.8 MBAs a marketing professional, your job is to get buy-in from customers – but have you ever considered how vital it is to use your marketing skills to get buy-in from the people you work with every day? This week I sat down with Chris Panebianco, CMO at Bankers Healthcare Group, to learn more about how he helped to grow a company of 50 employees with 500-1,000 leads a month into a company of 850 employees with 25,000-30,000 leads a month using intentional internal marketing combined with a ...
37. Navigating high-touch sales in a no-contact Covid world w/ Devin Harvey
January 26, 2021 12:30 - 18 minutes - 13.9 MBIn a business where personal touch is everything, what do you do when a global pandemic has made personal touch nearly nonexistent? Devin Harvey, Director of Marketing Projects at Pegasus Residential, shared with me how his 100% woman-owned apartment management company used preparation and innovation to successfully pivot their high-touch sales strategies from the physical space to the virtual realm during Covid-19. What we discussed: - How implementation of better in-house communicati...
36. Your marketing isn’t memorable. Here’s how to change it w/ John Oxford
January 19, 2021 12:30 - 30 minutes - 23.4 MBIt isn’t easy making your brand stand out in what John Oxford calls the “Age of Distraction,” but as he shared with me in this episode, there are specific things you can do to make your brand more memorable. John has (literally) written the book on the subject, “No More Next Time: Marketing in the Age of Distraction,” and puts his marketing principles into practice in his work as SVP of Marketing at Renasant Bank. What we discussed: - The mistake you’re probably making that’s causing you...
35. Creating consistent corporate branding across different markets w/ Chelsey Puckett
January 12, 2021 12:30 - 24 minutes - 18.7 MBAll marketers know that consistency in branding is key, but it can be challenging to maintain consistency in a company when you’re dealing with several offices and sales reps across multiple markets. I sat down with Chelsey Puckett, Marketing Manager at Texas Title, to discuss her strategic approach to implementing brand consistency across her company’s nine different offices throughout the state of Texas. What we discussed: - Why it’s important to nail down your desired customer e...
34. The best frameworks for positioning your brand w/ Garrett Jestice
January 05, 2021 12:30 - 22 minutes - 16.8 MBOne question I often ask Brand Land guests is, “What is one thing our audience can take action on today to help them achieve success?” For this podcast episode, I decided to fly solo and answer my own question by sharing three frameworks from industry leaders that have helped me take actionable steps to improve the positioning of the Lucidpress brand in the marketplace. What I discussed: - Why positioning and branding are different, why they’re the same, and how they influence each o...
34: The best frameworks for positioning your brand w/ Garrett Jestice
January 05, 2021 12:30 - 22 minutes - 16.8 MBOne question I often ask Brand Land guests is, “What is one thing our audience can take action on today to help them achieve success?” For this podcast episode, I decided to fly solo and answer my own question by sharing three frameworks from industry leaders that have helped me take actionable steps to improve the positioning of the Lucidpress brand in the marketplace. What I discussed: - Why positioning and branding are different, why they’re the same, and how they influence each o...
33. Multi-channel marketing – how to do it right w/ Elsa Abramov
December 22, 2020 12:30 - 30 minutes - 22.7 MBBetween TikTok, Reddit, LinkedIn, Facebook, Twitter, YouTube, Instagram, email, and many more, it’s clear that there’s no shortage of media channels available for marketing – but it’s not realistic to use them all. So how do you decide which are the best vehicles to deliver your brand messaging to your target audience? I sat down with Elsa Abramov, National Industry Marketing Manager at Nearmap, to learn how she keeps up with the many media marketing options out there, and how she strategi...
33: Multi-channel marketing – how to do it right w/ Elsa Abramov
December 22, 2020 12:30 - 30 minutes - 22.7 MBBetween TikTok, Reddit, LinkedIn, Facebook, Twitter, YouTube, Instagram, email, and many more, it’s clear that there’s no shortage of media channels available for marketing – but it’s not realistic to use them all. So how do you decide which are the best vehicles to deliver your brand messaging to your target audience? I sat down with Elsa Abramov, National Industry Marketing Manager at Nearmap, to learn how she keeps up with the many media marketing options out there, and how she strategi...
32. Brand and technical SEO: How site performance helps (or hurts) brand w/ Geoff Atkinson
December 15, 2020 12:30 - 22 minutes - 16.7 MBTechnical SEO can be something of a monster under the bed for marketers, but it plays a significant role in how easy it is for customers to find you and how much trust they’ll place in your brand. We don’t often interview CEOs for the Brand Land podcast, but Geoff Atkinson’s background in marketing and his current position as the CEO of SEO software company Huckabuy made him the perfect candidate for our discussion on technical SEO and why marketers should be paying closer attention to it...
32: Brand and technical SEO: How site performance helps (or hurts) brand w/ Geoff Atkinson
December 15, 2020 12:30 - 22 minutes - 16.7 MBTechnical SEO can be something of a monster under the bed for marketers, but it plays a significant role in how easy it is for customers to find you and how much trust they’ll place in your brand. We don’t often interview CEOs for the Brand Land podcast, but Geoff Atkinson’s background in marketing and his current position as the CEO of SEO software company Huckabuy made him the perfect candidate for our discussion on technical SEO and why marketers should be paying closer attention to it...
31: What the best small businesses can teach us about branding w/ Mike Barzacchini
December 08, 2020 12:30 - 26 minutes - 20 MBWhen Mike Barzacchini, Director of Marketing Services at Harper College, moved to a Chicago suburb, he started noticing how small, locally-owned businesses were doing branding better than many larger corporations — and he knew there was marketing wisdom to be gained from their successes. Mike sat down with me to talk about the lessons he’s learned from small-business entrepreneurs (including several in his own family) and to discuss how big businesses can apply these lessons in practical ...
31. What the best small businesses can teach us about branding w/ Mike Barzacchini
December 08, 2020 12:30 - 26 minutes - 20 MBWhen Mike Barzacchini, Director of Marketing Services at Harper College, moved to a Chicago suburb, he started noticing how small, locally-owned businesses were doing branding better than many larger corporations — and he knew there was marketing wisdom to be gained from their successes. Mike sat down with me to talk about the lessons he’s learned from small-business entrepreneurs (including several in his own family) and to discuss how big businesses can apply these lessons in practical ...
30: Differentiating with brand w/ Justin Choi
December 01, 2020 12:30 - 22 minutes - 16.8 MBNot all brands can be as exciting as electronics, food or apparel. Some are … well, “multi-family real estate” – aka, apartment buildings. But just because your industry isn’t interesting on first glance, it doesn’t mean your brand can’t be. Justin Choi is the Director of Marketing at Sequoia, one of the largest property management companies on the West Coast. Sequoia’s motto is “Elevate the everyday,” and its branding definitely follows its own advice by creating a memorable, human brand...
30. Differentiating with brand w/ Justin Choi
December 01, 2020 12:30 - 22 minutes - 16.8 MBNot all brands can be as exciting as electronics, food or apparel. Some are … well, “multi-family real estate” – aka, apartment buildings. But just because your industry isn’t interesting on first glance, it doesn’t mean your brand can’t be. Justin Choi is the Director of Marketing at Sequoia, one of the largest property management companies on the West Coast. Sequoia’s motto is “Elevate the everyday,” and its branding definitely follows its own advice by creating a memorable, human brand...
29: Building a human brand in B2B w/ David Johnson and Todd Tauber
November 24, 2020 12:30 - 38 minutes - 28.8 MBThe most successful brands all have one important thing in common: they feel human. But is it possible to build a human-centered brand in the traditionally less-than-human B2B space? I sat down with Degreed’s VP of Brand, David Johnson, and VP of Product Marketing, Todd Tauber, to learn more about how Degreed is taking a fresh, human approach in marketing their B2B HR product using a combination of deep-dive research, customer education and distinct brand identity. What we discussed: ...
29. Building a human brand in B2B w/ David Johnson and Todd Tauber
November 24, 2020 12:30 - 38 minutes - 28.8 MBThe most successful brands all have one important thing in common: they feel human. But is it possible to build a human-centered brand in the traditionally less-than-human B2B space? I sat down with Degreed’s VP of Brand, David Johnson, and VP of Product Marketing, Todd Tauber, to learn more about how Degreed is taking a fresh, human approach in marketing their B2B HR product using a combination of deep-dive research, customer education and distinct brand identity. What we discussed: ...
28: Why brand building often fails w/ Mark Scott
November 17, 2020 12:30 - 37 minutes - 28.3 MBKnowing why brand building succeeds is great, but sometimes knowing why it fails is even better. When Apixio Chief Marketing Officer Mark Scott proposed the topic “Why brand building often fails” for our discussion, I was intrigued. With more than 20 years of experience in marketing and communication, Mark has had a front-row seat to some spectacular fails – some of them his own – and has analyzed what went wrong and how it could have been prevented. What we discussed: The rookie mark...
28. Why brand building often fails w/ Mark Scott
November 17, 2020 12:30 - 37 minutes - 28.3 MBKnowing why brand building succeeds is great, but sometimes knowing why it fails is even better. When Apixio Chief Marketing Officer Mark Scott proposed the topic “Why brand building often fails” for our discussion, I was intrigued. With more than 20 years of experience in marketing and communication, Mark has had a front-row seat to some spectacular fails – some of them his own – and has analyzed what went wrong and how it could have been prevented. What we discussed: The rookie mark...
27: How to negotiate professional sports sponsorships successfully w/ Tom Shaw
November 10, 2020 12:30 - 28 minutes - 21.3 MBThere’s no playbook for snagging a sports sponsorship, but it helps to get some advice from someone who’s been in the game for awhile. In this episode, Tom Shaw, Chief Marketing Officer at LoanStream Mortgage and Managing Director at ElevenX Marketing, shares his best practical tips for rookies interested in getting into the sports sponsorship game. Tom addresses everything from getting your foot in the door to negotiating the final deal. What we talked about: The different kinds of s...
27. How to negotiate professional sports sponsorships successfully w/ Tom Shaw
November 10, 2020 12:30 - 28 minutes - 21.3 MBThere’s no playbook for snagging a sports sponsorship, but it helps to get some advice from someone who’s been in the game for awhile. In this episode, Tom Shaw, Chief Marketing Officer at LoanStream Mortgage and Managing Director at ElevenX Marketing, shares his best practical tips for rookies interested in getting into the sports sponsorship game. Tom addresses everything from getting your foot in the door to negotiating the final deal. What we talked about: The different kinds of s...
26. The Covid hurry up! Translating in-person experiences into the virtual w/ Daniel Kelly
November 03, 2020 12:00 - 27 minutes - 20.7 MBWhether it’s in-person or virtual, when it comes to event planning, you have to know your audience. In today’s Brand Land podcast, we talked to the Director of Marketing at Sierra Nevada University, Daniel Kelly, about how he tackled planning a virtual commencement for the school’s Class of 2020. During our discussion, Daniel shared how listening to concerns from students, parents and faculty at the university forced him to think outside the box and discard ready-made solutions. As a r...
25. Building Trust Through Brand Consistency w/ Marin Rowe
October 27, 2020 05:00 - 29 minutes - 22.1 MBBuilding a brand is about building trust. But how exactly do you go about doing that, especially when you’re introducing your customers to something new? In today’s podcast, Senior Product Marketing Manager Marin Rowe and I discussed how she used customer feedback and consistent storytelling to coordinate the vital steps leading up to the successful launch of Lucid’s latest product, Lucidspark. What we talked about: How customer feedback influenced Lucidspark’s inception How Marin ut...
24. How Covid-19 Affected Creative for the Las Vegas Raiders w/ Sarah Eikmeier
October 20, 2020 06:00 - 26 minutes - 41.7 MBIn professional sports, everything culminates on game day. But in 2020, game day isn't happening like it used to. How are creative teams producing assets that keep fans excited and engaged when they can't be at the game in person? Sarah Eikmeier, digital designer at Las Vegas Raiders, joined the Brand Land podcast to talk about how COVID-19 affected creatives for her team. What Sarah and I discussed: How the shift to WFH is affecting creative collaboration The ways COVID has change...
23. Lessons in Brand Building from an Analytical, Left-brained Marketer w/ Tony Mickelsen
October 13, 2020 06:00 - 25 minutes - 41.5 MBThree guys fresh out of college set out to disrupt the $40-billion-a-year self-storage industry. So they created Neighbor, a peer-to-peer economy marketplace that matches people who need to store things with unused space listed by a neighbor host. Tony Mickelsen, growth marketing lead at Neighbor, joined the Brand Land podcast to talk about brand building. An analytical guy who trained in statistics, Tony brought his left-brain way of life to a career in branding. What Tony and I discu...
22. The Escape Game w/ Teddy Cheek
October 06, 2020 08:00 - 26 minutes - 42 MBEscape rooms have gotten crowded in the last six years. Employers want team-building activities, and families want fun things to do in their free time. The enthusiasm has created a lot of brand confusion for escape room companies. Teddy Cheek, senior director of marketing & brand at The Escape Game HQ, joined the Brand Land podcast to talk about competing in a crowded category. What Teddy and I discussed: The pros and cons of being in a crowded category How to know when you're ...
21. How to Conquer Imposter Syndrome w/ Rachael Ferranti
September 29, 2020 09:00 - 26 minutes - 41.7 MBWhen I started this podcast, I invited the best and brightest minds in marketing to join me for conversation. One of those was Rachael Ferranti, director of marketing at Selling Simplified. Her response to my request for an interview was: Me? Best and brightest? What do I have to say? I got into marketing by the backdoor. Her response led to our topic today. Rachael and I discussed imposter syndrome in marketing. What I talked about with Rachael: A snapshot of Rachael's career from ...
20. The Hows and Whys of Doing a Brand Audit w/ Joe Staples
September 22, 2020 06:00 - 29 minutes - 47 MBWhen a salesperson hears that line, it's a problem. And it's a marketer's job to fix that problem. Piece of cake? Hardly! On this episode of Brand Land, we invited Joe Staples, a go-to-market advisor for b2b companies with an amazing background as a CMO and SVP of marketing. Joe talked about how and why you need to conduct a brand audit. What we discussed with Joe: What a “brand audit” typically consists of and what it accomplishes How often we should do brand audits and where to sta...
19. How to Create Content That Gets Results w/ Garrett Jestice
September 15, 2020 07:00 - 17 minutes - 28.4 MBYesterday, while you did your thing, 4.4 million new blog posts got published, the U.S. Postal Service delivered 207 million direct mail pieces, users uploaded 350 million new photos to Facebook, and viewers watched more than 1 billion hours of YouTube videos. Those stats are crazy. How can your content stand out amid that kind of noise? I did something different on this episode of Brand Land. Instead of inviting a guest, I just sat down at the mic and started talking one-on-one with you...
18. Brand Through Time: Building and Evolving a Brand While Scaling w/Rachel Hofstetter
September 08, 2020 09:00 - 22 minutes - 35.9 MBWhere do you start to build a brand? Especially when change seems like the only constant. Markets change. Customers change. Products change. How do you constantly build and evolve your brand while maintaining consistency? Rachel Hofstetter, chief marketing officer at Chatbooks, the world’s first subscription-based photo book service, joined this episode of Brand Land to talk about maintaining brand consistency while actively working to scale the brand. What we discussed with Rachel:...
17. Marketing's Marketing Problem w/ Elaine Ezekiel
September 01, 2020 09:00 - 24 minutes - 39.5 MB"Marketing is akin to snake oil." Ever heard someone say that? A colleague? Friend? Family member? Those of us who work in marketing get annoyed when people call our industry's ethics into question. But do we really understand what we do? What is marketing? How should people think about it? And how can we market our products and services ethically? Elaine Ezekiel, director of marketing at Atomic Object, a custom software design and development consultancy company, joined this episode...
16. The Art of Making Your Brand Discoverable on Search Engines w/ Garrett Mehrguth
August 25, 2020 09:00 - 26 minutes - 43 MBEverything is about your website. You gotta rank well, draw a crowd, and shake them down through the funnel right there on your website. Or do you? Contemporary branding experts are saying online discoverability doesn't work that way anymore. They believe a website-focused approach is legacy thinking. In 2020, you have to get a lot more creative about how you position your brand online. Garrett Mehrguth, international speaker and CEO at Directive, a company that provides performance ma...
15. Going From Marketing Mess to Brand Success w/ Scott Miller
August 18, 2020 09:00 - 26 minutes - 43.1 MBIs your marketing a mess or a success? Hopefully, it's a success, but if there's a little mess going on, too, this episode can help you out! We talk with an expert on messy marketing. When you hear the phrase "messy marketing," what does that really mean? What are the challenges that marketers face today that might cause marketing to get a little messy? Scott Miller, Executive Vice President, Thought Leadership at Franklin Covey, joined this episode of Brand Land where he shared three t...
14. Digital Channels + Physical Channels = One Unforgettable Experience w/ Samantha Patterson
August 11, 2020 09:00 - 33 minutes - 53.7 MBOlivia Newton-John suggested we all get physical in her hit song back in 1981. In recent years, though, marketing gurus have turned "Let's get digital" into their theme song. Could both be right? Could the secret sauce of an unforgettable buying experience combine physical and digital marketing? Some strategists think so. Tactile Marketing Automation is a strategy that involves using your data on your consumers' digital behavior to inform what that customer receives in a tactile format. ...
13. Aligning Marketing and Sales for Bigger Wins w/ Megan Bell
August 04, 2020 09:00 - 16 minutes - 25.8 MBFor decades, sales and marketing notoriously butted heads. Then, something started happening in the world. The two groups began to discover that working together amped up results. All of a sudden, ABM came along and later COVID erupted. That led to the whole remote work challenge, which makes it more important than ever for sales and marketing to work together to benefit their customers and their company. Megan Bell, Director of Marketing at Falvey Insurance Group, a company that insures...