27. How to negotiate professional sports sponsorships successfully w/ Tom Shaw
Brand Land
English - November 10, 2020 12:30 - 28 minutes - 21.3 MBMarketing Business Arts Design brandconsistency brandmanagement brandtemplating customerexperience inhousebranddevelopment scalingdesign Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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There’s no playbook for snagging a sports sponsorship, but it helps to get some advice from someone who’s been in the game for awhile.
In this episode, Tom Shaw, Chief Marketing Officer at LoanStream Mortgage and Managing Director at ElevenX Marketing, shares his best practical tips for rookies interested in getting into the sports sponsorship game. Tom addresses everything from getting your foot in the door to negotiating the final deal.
What we talked about:
The different kinds of sports sponsorships and their limitations Where to start if you’ve never negotiated a sports sponsorship before How to select a sponsorship situation that aligns with your brand story and marketing goals What to expect and what to aim for in contract negotiation