26. The Covid hurry up! Translating in-person experiences into the virtual w/ Daniel Kelly

Whether it’s in-person or virtual, when it comes to event planning, you have to know your audience. 

In today’s Brand Land podcast, we talked to the Director of Marketing at Sierra Nevada University, Daniel Kelly, about how he tackled planning a virtual commencement for the school’s Class of 2020. 

During our discussion, Daniel shared how listening to concerns from students, parents and faculty at the university forced him to think outside the box and discard ready-made solutions. As a result of his attention to feedback, the college enjoyed a one-of-a-kind, wildly successful virtual commencement that surpassed everyone’s expectations.  

What we talked about:

How Daniel prioritized brand consistency and trust by forgoing pre-made virtual event solutions and creating a truly unique experience for his audience How student and faculty feedback factored into his process for creating the ideal virtual event  The key ingredients for creating a quality, community-centered experience that resonates with your audience How this experience is likely to influence and inspire future virtual events at SNU