20. The Hows and Whys of Doing a Brand Audit w/ Joe Staples
Brand Land
English - September 22, 2020 06:00 - 29 minutes - 47 MBMarketing Business Arts Design brandconsistency brandmanagement brandtemplating customerexperience inhousebranddevelopment scalingdesign Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 19. How to Create Content That Gets Results w/ Garrett Jestice
Next Episode: 21. How to Conquer Imposter Syndrome w/ Rachael Ferranti
When a salesperson hears that line, it's a problem. And it's a marketer's job to fix that problem. Piece of cake? Hardly!
On this episode of Brand Land, we invited Joe Staples, a go-to-market advisor for b2b companies with an amazing background as a CMO and SVP of marketing. Joe talked about how and why you need to conduct a brand audit.
What we discussed with Joe:
What a “brand audit” typically consists of and what it accomplishes How often we should do brand audits and where to start Nontraditional approaches to conducting a brand audit Doing a brand audit on a limited budgetYou can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.