33: Multi-channel marketing – how to do it right w/ Elsa Abramov

Brand Land

English - December 22, 2020 12:30 - 30 minutes - 22.7 MB
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Previous Episode: 32: Brand and technical SEO: How site performance helps (or hurts) brand w/ Geoff Atkinson

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Between TikTok, Reddit, LinkedIn, Facebook, Twitter, YouTube, Instagram, email, and many more, it’s clear that there’s no shortage of media channels available for marketing – but it’s not realistic to use them all. So how do you decide which are the best vehicles to deliver your brand messaging to your target audience?

I sat down with Elsa Abramov, National Industry Marketing Manager at Nearmap, to learn how she keeps up with the many media marketing options out there, and how she strategically leverages specific channels to promote her brand.

What we discussed:

- How to use specific marketing goals to define your multi-channel marketing strategy

- How to stay current and educate yourself about different media channels

- Why your audience should drive your decisions about which channels to leverage

- How to use internal alignment to customize your marketing strategy

- Why flexibility and agility play a big role in successful multi-channel marketing