52. Setting yourself apart in a saturated market w/ Liz Comer
Brand Land
English - May 11, 2021 11:30 - 29 minutes - 27.9 MB VideoMarketing Business Arts Design brandconsistency brandmanagement brandtemplating customerexperience inhousebranddevelopment scalingdesign Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
As good as your product and messaging might be, the truth is that there will always be other brands competing with you to sell the same product (or similar products) to the same audience. So what can you do to stand out from the crowd?
Liz Comer, Director of Marketing and Communications at Silvercreek Realty Group, knows what it’s like to operate in a saturated market. But despite facing a sea of competition, her company is ranked as one of the top 40 brokerages in the country, making her an ideal person to talk to about this challenge.
What we discussed:
- The impact and importance of passion on building your brand’s reputation
- Why focusing on your customers’ needs is more effective than worrying about your competitors
- How to create unique solutions by recognizing weaknesses in your company and your industry
- Why it’s essential to get your marketing and sales teams on the same page
- What you need to do to prepare for unexpected brand building opportunities