35. Creating consistent corporate branding across different markets w/ Chelsey Puckett

Brand Land

English - January 12, 2021 12:30 - 24 minutes - 18.7 MB
Marketing Business Arts Design brandconsistency brandmanagement brandtemplating customerexperience inhousebranddevelopment scalingdesign Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 34: The best frameworks for positioning your brand w/ Garrett Jestice

Next Episode: 36. Your marketing isn’t memorable. Here’s how to change it w/ John Oxford

All marketers know that consistency in branding is key, but it can be challenging to maintain consistency in a company when you’re dealing with several offices and sales reps across multiple markets. I sat down with Chelsey Puckett, Marketing Manager at Texas Title, to discuss her strategic approach to implementing brand consistency across her company’s nine different offices throughout the state of Texas.

What we discussed:

- Why it’s important to nail down your desired customer experience before attempting brand consistency

- The direct correlation between good customer service and brand success

- How seeking feedback from all levels and markets can improve brand buy-in from sales reps, managers and other office staff

- The importance of taking baby steps and starting small when implementing new brand features across markets