13. Aligning Marketing and Sales for Bigger Wins w/ Megan Bell

Brand Land

English - August 04, 2020 09:00 - 16 minutes - 25.8 MB
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Previous Episode: 12. 5 Ways to Be More Human in B2B Marketing w/ Jennifer Black-Janke

Next Episode: 14. Digital Channels + Physical Channels = One Unforgettable Experience w/ Samantha Patterson

For decades, sales and marketing notoriously butted heads. Then, something started happening in the world. The two groups began to discover that working together amped up results.

All of a sudden, ABM came along and later COVID erupted. That led to the whole remote work challenge, which makes it more important than ever for sales and marketing to work together to benefit their customers and their company.

Megan Bell, Director of Marketing at Falvey Insurance Group, a company that insures marine cargo, joined this episode of Brand Land to talk how to align sales and marketing.

What we discussed:

Why marketing needs to collaborate with sales How to leverage ABM for more effective sales and marketing Ways to elevate the sales pitch Why marketing needs to get in the Zoom room with sales more often.

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.