Latest Rebrand Podcast Episodes
051 - How to Design Better Merch
Beer Branding Trends - October 24, 2023 08:00 - 27 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. How to design better merch [BBT Newsletter] 2. Your merch is a direct reflection of your business 3. Your merch can reinforce your positioning and brand story 4. So what style of XYZ (a shirt or hat) should you offer? 5. Think beyond your primary logo (give your f...
050 - Designer Q&A!
Beer Branding Trends - October 10, 2023 08:00 - 46 minutes ★★★★★ - 14 ratingsPoints of discussion: Cody and Isaac remark on CODO's 14th anniversary without much fanfare. — Q1: Did design school prepare you for running a business? Q2: I just got done listening to your podcast episode on naming a brewery. My question to you is how many names do you provide a client? I ...
049 - How to Future Proof Your Brand
Beer Branding Trends - September 26, 2023 08:00 - 17 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. https://beerbrandingtrends.com/how-to-future-proof-your-brand/ 2. Consistency, Relevancy and Advertising $$$ 3. A compelling point of view and immutable cultural relevance 4. What dragon are you slaying? 5. Cody rocks a grim reaper air freshener? 6. On simple, ico...
JJRR 109 Customer service to tech founder - Augmented reality for connection IRL - UON the app - with Luis Contreras
JimJim's Reinvention Revolution Podcast - September 21, 2023 15:28 - 1 hour ★★★★★ - 22 ratings#augmentedreality #Uonapp #jimjimsreinventionrevolution #socialmedia Luis Contreras has two big passions in life: people and technology. Since falling in love with customer service as his profession, Luis has been on a mission to enhance experiences where moments matter. Listen to JJRR 109...
048 - Managing the In-House / External Agency Dynamic
Beer Branding Trends - September 12, 2023 08:00 - 32 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. How has the in-house vs. external agency dynamic evolved over the last decade. 2. Why are designers such assholes? (Were we born this way?) 3. Why we advocate for breweries to build in-house teams. 4. “Look how the massacred my boy.” 5. A few common arrangements bet...
047 - Best Practices for Remote Work with a Branding Firm
Beer Branding Trends - August 29, 2023 08:00 - 28 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. Why are people historically apprehensive about working with an agency that isn’t local to them? 2. The biggest concern—how will we learn about your brewery’s culture and market if we’re not from your state? 3. This begin with thorough kickoff homework—art direction, c...
JJRR 108 Re-tourism in Thailand - Guesting on the Bangkok Podcast - New! Magic Mind collab - with JimJim
JimJim's Reinvention Revolution Podcast - August 21, 2023 14:53 - 57 minutes ★★★★★ - 22 ratings#bangkokpodcast #jimjimsreinventionrevolution #travel #tourism On this episode the tables turn as JimJim guests on the Bangkok Podcast. Listen to JJRR 108 as Ed, co-host of the Bangkok Podcast (and JimJim’s longtime friend) and JimJim sit down at the Millenium Hilton in Bangkok to explore th...
046 - How to Scale the Sub Brand Ladder (Sub Brand Summer Ep. 03)
Beer Branding Trends - August 15, 2023 08:00 - 29 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. How to Scale the Sub Brand Ladder [Newsletter] 2. Your Band Architecture isn't a static thing. 3. You can scale up and down the Beverage Brand Architecture Continuum over time. 4. How to develop a fanciful brand name [Podcast] 5. Fernson Brewing's package refresh 6...
JJRR 107 Discovering AI in Hollywood - Storytelling with ChatGPT - Power of storytelling IRL - with Richard Rosser
JimJim's Reinvention Revolution Podcast - August 01, 2023 18:21 - 1 hour ★★★★★ - 22 ratingsRichard Rosser is a filmmaker, author, and educator whose passion for helping others communicate through story has led him to exploring business consulting and artificial intelligence. Listen to JJRR 107 as Richard describes the moment he discovered ChatGPT4 and how he knew a new story was...
045 - Sub Brands vs. Endorsed Brands (Sub Brand Summer Ep. 02)
Beer Branding Trends - August 01, 2023 08:00 - 21 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. Sub Brand Summer, Pt. 1: Sub Brands. So hot right now. [Beer Branding Trends Newsletter] 2. Sub Brand Summer, Pt. 2: Sub Brands vs. Endorsed Brands (a closer look) [Beer Branding Trends Newsletter] 3. CODO's 2023 Beer Branding Trends Review 4. The role of the parent ...
JJRR 106 What is Angel Investing? - JimJim's AI journey - Venture capital diversity in Israel - with JimJim
JimJim's Reinvention Revolution Podcast - July 18, 2023 15:43 - 42 minutes ★★★★★ - 22 ratings#angelinvesting #telaviv #jimjimsreinventionrevolution It’s time to talk angel investing as JimJim shares for the first time his angel investing journey, including insights from his recent trip to Tel Aviv, Israel, the world’s startup nation. Listen to JJRR 106 as JimJim describes the origin...
044 - Why Are Sub Brands So Hot Right Now? (Sub Brand Summer Ep. 01)
Beer Branding Trends - July 18, 2023 08:00 - 21 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. Sub Brands. So hot right now. [Beer Branding Trends Newsletter] 2. CODO's 2023 Beer Branding Trends Review - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: h...
043 - When to Refresh Your Packaging (Pro Tips)
Beer Branding Trends - June 20, 2023 07:00 - 28 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. Evolution vs. Revolution 2. What is a package refresh? 3. Why (and when) do breweries do this? 4. Common pain points that lead to package refreshes 5. Common goals and objectives in these projects 6. On hierarchy and packaging hierarchy 7. What if a brewery has ...
JJRR 105 The Future of Nursing - Transforming Healthcare - Israel and Innovation - with Melissa Cole
JimJim's Reinvention Revolution Podcast - June 07, 2023 14:57 - 57 minutes ★★★★★ - 22 ratings#nursing #innovation #jimjimsreinventionrevolution #israel Melissa Cole is a nurse and visionary leader on a mission to transform healthcare through nursing. Listen to JJRR 105 as Melissa shares why she left her executive hospital position to lead a new university nursing program. Recruited...
042 - Refreshing Fernson's Packaging (feat. Fernson Brewing)
Beer Branding Trends - June 06, 2023 07:00 - 37 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. Fernson Brewing 2. Beer & Loathing Across the Lonesome Prairie 3. How has Fernson's identity shifted over the last 8 years? 4. Fernson's thoughts on Brand Voice 5. Monolithic naming vs. Fanciful Names and Sub Brands 6. Why Fernson started naming beers 7. How thi...
Growing in times Like These!
Personal Branding Podcast - May 25, 2023 11:21 - 10 minutes ★★★★ - 13 ratingsBuilding your brand in challenging times Growing in times Like These! The acronym for GROWTH is a great tool for personal and professional growth. Each letter represents an important trait or action that can help you navigate the different stages of growth. Let’s go through each one: G- Grits & G...
041 - What are Modular Identity Systems?
Beer Branding Trends - May 23, 2023 07:00 - 27 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. What is a Modular Brand Identity System? 2. The "Facebook Problem" 3. Primary vs. Secondary vs. Tertiary components 4. Brand Identity vs. Brand Strategy (upstream vs. surface level) 5. Brand Guidelines 6. These are great for quickly rolling out merch programs. ...
040 - 2023 Beer Branding Trends Q&A
Beer Branding Trends - May 09, 2023 08:00 - 1 hour ★★★★★ - 14 ratingsPoints of discussion: Read the 2023 Beer Branding Trends Review Q1: I asked this last year and am curious again, were there any sections / ideas that didn’t make it into the final draft? Thanks again for putting this all together. Love these reports. - Burt Reynolds and Tom Selleck founded...
039 - Alcohol & Minors: What is our Responsibility as Designers?
Beer Branding Trends - April 25, 2023 07:00 - 34 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. 2023 Beer Branding Trends Review 2. New York Times article 3. Some Brand Architecture solutions: The Beyond Beer Handbook 4. Check out the Joe Camel JAMA Studies and subsequent lawsuits from the 90s. Wild to think that as many as 90% of 6 year old children could ac...
JJRR 104 Firefighter turned Therapist, Coach and Mentor - Three careers in three years - with Vin Infante
JimJim's Reinvention Revolution Podcast - April 21, 2023 14:18 - 54 minutes ★★★★★ - 22 ratings#Vininfante #jimjimsreinventionrevolution #firefighter #lifecoach Vin Infante is a former firefighter who’s passionate about helping others as he develops himself. Listen to JJRR 104 as Vin describes how living out his two childhood dream careers left him wanting and how his recent pivot into...
038 - Paths to Market for Startup Breweries in 2023
Beer Branding Trends - April 18, 2023 07:00 - 35 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. 2023 Beer Branding Trends Review 2. Brewhouse sizing 3. The evolving role of packaging for the startup brewery 4. An increase in food and hospitality in craft beer 5. M&A activity (buying breweries and/or forming joint ventures) 6. Where are people building bre...
037 - 2023 Beer Branding Trends Report Overview
Beer Branding Trends - April 03, 2023 06:45 - 1 hour ★★★★★ - 14 ratingsPoints of discussion: 1. Read the 2023 Beer Branding Trends Review here. 2. Good George Brewing's rebrand 3. The Beyond Beer Handbook 4. BBT Issue on Hop Water 5. BBT Issue on breweries building budget brands - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - ...
036 - How do you differentiate a "boring" brewery?
Beer Branding Trends - March 21, 2023 07:00 - 24 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. Branding a startup brewery, feat. Lost Nomad Brewing 2. Name vs. No name 3. Identity vs. Story & Strategy 4. Positioning (What do you do? For whom? How are you different?) 5. Brand strategy drives the design train (always) 6. What is myth making? And why can't Isaa...
Quick Guide to Monetizing your New Found Passion
Personal Branding Podcast - March 13, 2023 09:43 - 9 minutes ★★★★ - 13 ratings13 years ago, I had the privilege of meeting Kobby Blay, a driven and passionate young nurse. It was at the peak of my first book launch and blog and I was doing multiple radio and TV interviews. We all felt passionately committed to driving positive change in our society through our gifts and pa...
035 - What are Brand Guidelines? (And why doesn't anyone read them?)
Beer Branding Trends - March 07, 2023 08:00 - 19 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. How many people actually read brand guidelines? 2. Guidelines should be all killer, no filler tools. 3. There are two core components to brand guidelines—visual style guide and brand messaging guide. 4. These are important because you can reference them when working ...
034 - Q&A: Are Brand Archetypes Complete Bullshit? And How is Craft Beer Adapting to a More Diverse Audience?
Beer Branding Trends - February 21, 2023 09:00 - 36 minutes ★★★★★ - 14 ratingsPoints of discussion: - BBT 016 - Defining Your Brewery's Core Audience 1. How do you prevent customer personas from becoming overly stereotypical? Seems like this would leave the door open for any number of sweeping generalizations and maybe not be that valuable as you begin to work on brand...
JJRR 103 14 Days in Beijing (jail!) - Becoming an author / publisher - Embracing accountability - with Chancellor K Jackson
JimJim's Reinvention Revolution Podcast - February 08, 2023 04:49 - 1 hour ★★★★★ - 22 ratings#jimjimsreinventionrevolution #chancellorkjackson #beijing #amazonkindle Chancellor K Jackson is an unlikely author and founder of his new publishing company Koreleh. Listen to JJRR 103 as Chance, a native of Atlanta, GA, found himself spending an unwanted 14 days in a Chinese jail and ho...
033 - Rebranding one of New Zealand's Largest Breweries (feat. Damon from Good George Brewing)
Beer Branding Trends - February 07, 2023 08:00 - 42 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. Good George Brewing's rebrand case study (via Beer Branding Trends Newsletter) 2. Brand Architecture as a deliverable (and to guide new product development) 3. What does the New Zealand craft beer scene look like? 4. How do Kiwi breweries trend forecast? 5. What di...
032 - Let’s Talk About Project Timelines
Beer Branding Trends - January 24, 2023 09:00 - 22 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. What leads to unrealistic timelines? 2. What, if anything, is driving this deadline? 3. Common deadlines we see 4. “Delays are temporary. Mediocrity is forever.” - Cody Fague? 5. Why sticking to a schedule is important 6. What are some realistic project timelines? ...
031 - Naming & Branding a Startup Brewery (Feat. Andy & Rocco from Birdsmouth Beer)
Beer Branding Trends - January 10, 2023 09:00 - 52 minutes ★★★★★ - 14 ratingsPoints of discussion: 1. Read the Birdsmouth Beer branding case study here. 2. What is Birdsmouth Beer Co.? 3. Why craft lagers and why New Jersey? 4. What was it like building a brewery during the pandemic? 5. What was it like developing a name for a brewery? 6. What was the brand iden...
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