Latest Rebrand Podcast Episodes

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068 - CODO's *Official* 2024 CBC Recap

Beer Branding Trends - July 09, 2024 07:00 - 14 minutes ★★★★★ - 14 ratings
Points of discussion: 1. Leverage your brand or start a new one? (CODO's CBC presentation) - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 5,500+ food a...

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JJRR 114 Tech Executive turned Novelist - USA as a Reinvention Nation - with Mike Trigg

JimJim's Reinvention Revolution Podcast - July 08, 2024 14:03 - 59 minutes ★★★★★ - 22 ratings
#burner #miketrigg #siliconvalley #jimjimsreinventionrevolution Mike Trigg is a veteran silicon valley executive turned novelist, blogger and guest columnist.  Listen to JJRR 114 as Mike describes how the covid shutdown propelled him into writing, leveraging his tech career to explore the imp...

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067 - 2024 Branding Trends Report Q&A

Beer Branding Trends - June 25, 2024 07:00 - 1 hour ★★★★★ - 14 ratings
Points of discussion: CODO Design's 2024 Beer Branding Trends Report - 1. Can a smaller brewery actually pull off a craft lager brand? 2A. What’s the best packaging format for Hop Water? 2B. Why hasn’t ABI released a Hop Water? 3. What does the beer industry look like in 2030? (Hot takes o...

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066 - The Year of Craft Lager? (The Year of Craft Lager!)

Beer Branding Trends - June 11, 2024 06:00 - 28 minutes ★★★★★ - 14 ratings
Points of discussion: 1. 2024 Beer Branding Trends Report 2. How we built the Cold Drinking Beer brand 3. Time Traveling with the Beer Can Archaeologist  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the sh...

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065 - A Quick & Dirty Guide to Co-branding

Beer Branding Trends - May 28, 2024 07:00 - 27 minutes ★★★★★ - 14 ratings
Points of discussion: 1. 2024 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 5,500+ food and bev industry pros who are subs...

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064 - Rebranding NoDa Brewing (feat. Jacob Virgil)

Beer Branding Trends - May 14, 2024 07:00 - 39 minutes ★★★★★ - 14 ratings
Points of discussion: 1. Rebranding NoDa Brewing [Case study] 2. NoDa Brewing  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 5,500+ food and bev indu...

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Building Your Brand – Niche Power

Personal Branding Podcast - May 09, 2024 13:49 - 7 minutes ★★★★ - 13 ratings
A little Story of Patience and Brand Recognition in this episode The power of a well-developed brand can’t be overstated. Over time, focusing on a specific niche and consistently delivering value establishes you as a trusted expert. So let me share a story that exemplifies this principle. This ha...

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063 - The Regional Brewery Playbook

Beer Branding Trends - April 30, 2024 07:00 - 24 minutes ★★★★★ - 14 ratings
Points of discussion: 1. 2024 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 5,500+ food and bev industry pros who are subs...

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JJRR 113 From Landscaper to tech CEO - Becoming unrecognizable - with Bryan Clayton

JimJim's Reinvention Revolution Podcast - April 19, 2024 15:45 - 59 minutes ★★★★★ - 22 ratings
#lawncare #nashville #jimjimsreinventionrevolution #greenpal Bryan Clayton is the CEO / co-founder of one of the largest lawncare online marketplaces.  Listen to JJRR 113 as Bryan shares how he started his entrepreneurial journey as a boy when his father “strongly suggested” he cut the neighb...

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062 - Defining Your Brand Equity: Fast & Slow

Beer Branding Trends - April 16, 2024 07:00 - 24 minutes ★★★★★ - 14 ratings
Points of discussion: 1. 2024 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 5,500+ food and bev industry pros who are subs...

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The Designer and Uber Driver Experience: The Power of Exceptional Customer Experience

Personal Branding Podcast - April 15, 2024 08:55 - 8 minutes ★★★★ - 13 ratings
Today we’re diving headfirst into the power of exceptional customer experience.  I will share with you why prioritizing your clients, especially in the realm of small and medium-sized businesses (SMEs), is the secret weapon you’ve been overlooking. “Often times consumers, clients, and customers a...

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061 - 2024 Beer Branding Trends Report Overview

Beer Branding Trends - April 01, 2024 07:00 - 1 hour ★★★★★ - 14 ratings
Points of discussion: 1. 2024 Craft Beer Branding Trends 2. Join the Beer Branding Trends Newsletter to receive exclusive insights 3. How to design better merch 4. How to scale the Sub Brand Ladder 5. Modular Brand Identity Systems 6. Hop Water - Learn more at: www.craftbeerrebranded.com...

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060 - Let's talk Hard Cider

Beer Branding Trends - March 19, 2024 07:00 - 25 minutes ★★★★★ - 14 ratings
Points of discussion: 1. Our wonderful travel experience headed out to CiderCon.  2. Hard Cider segment overview 3. There are several multi-regional cideries that would land in the top 50 breweries by production volume   4. All eyes on Angry Orchard (and Boston Beer's quizzical lack of inves...

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059 - How We Built The 'Cold Drinking Beer' Brand (feat. Virginia Beer Co.)

Beer Branding Trends - March 05, 2024 09:00 - 44 minutes ★★★★★ - 14 ratings
Points of discussion: 1. Building the Cold Drinking Beer Brand. [Case Study] 2. The Virginia Beer Co. - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 5...

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Encounter with a Vulcanizer: Branding Lessons for MSMEs

Personal Branding Podcast - February 26, 2024 09:13 - 6 minutes ★★★★ - 13 ratings
Encounter with a Vulcanizer: Branding Lessons for MSMEs Every business has its ups and downs, but learning how to maximize each moment can help the business thrive and grow. You see, the ability to adapt and embrace new technologies is not just an advantage—it’s essential for survival and growth....

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058 - Q&A: Can you rebrand in-house? Plus, what do we think about the BA’s independent seal

Beer Branding Trends - February 20, 2024 08:00 - 26 minutes ★★★★★ - 14 ratings
Listener submitted questions: 1. Can a brewery handle its rebrand in-house or should this always be outsourced? 2. Does CODO prefer branding new breweries or rebranding established ones?  3. Did CODO ever considering opening a brewery? Plus, what beverage category would we launch right now if...

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Personal Branding: Overlooked Feet, Unreached Feat

Personal Branding Podcast - February 12, 2024 09:04 - 7 minutes ★★★★ - 13 ratings
“Where you plant your feet determines your feats.” — Bernard Kelvin Clive Let me share this with you.  One morning, while I was cleaning my car, I noticed something interesting. I had worked hard to make the car’s body look shiny and clean, even though there was a lot of dust around because of th...

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057 - All Rebrands Should Lead to Growth

Beer Branding Trends - February 06, 2024 09:00 - 20 minutes ★★★★★ - 14 ratings
Points of discussion: 1. Should all brewery rebrands lead to growth? 2. On Fat Rare and Samuel Adams' recent rebrands.  3. Various reasons for rebranding we've heard from our clients: - “Our packaging is all over the place visually. And with 25+ new releases per year, it's always getting wor...

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056 - In Defense of the Branded House

Beer Branding Trends - January 23, 2024 08:00 - 22 minutes ★★★★★ - 14 ratings
Points of discussion: 1. What is a Branded House? 2. In defense of the Branded House [BBT Newsletter] 3. Beverage Brand Architecture Continuum 4. The Branded House for the new brewery  5. The Branded House for an established brewery coming out of a rebrand  6. Mission Brewing's rebrand as ...

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JJRR 112 It's 2024! - Finishing Strong - Finding a Second Wind - with JimJim

JimJim's Reinvention Revolution Podcast - January 15, 2024 16:27 - 44 minutes ★★★★★ - 22 ratings
#finishstrong #jimjimsreinventionrevolution #magicmind #podfestexpo It’s 2024!  JimJim kicks the year off exploring what it takes to finish strong and gain that second wind.  Listen to JJRR 112 as JimJim reviews his “full on” 2023 and how 2024 is starting off slower and hopefully more intenti...

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055 - Rebrand vs. Brand Refresh, Revisited

Beer Branding Trends - January 09, 2024 08:00 - 16 minutes ★★★★★ - 14 ratings
Points of discussion: 1. "Do you think this will be a rebrand or a refresh?" 2. Craft Beer, Rebranded - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 5...

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2024 Unlocking your Personal Brand to Soar

Personal Branding Podcast - December 25, 2023 16:15 - 12 minutes ★★★★ - 13 ratings
How to Grow Your Personal Brand in 2024 It’s to take your brand to the next level. Whether you’re a new brand or an established one, you need to achieve at least one of these milestones/goals in the upcoming year to remain relevant and competitive. 1. Raise the bar on yourself It is all about hav...

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Top 5 AI-Powered Tools for Content Generation & Brand Promotion

Personal Branding Podcast - December 12, 2023 16:19 - 15 minutes ★★★★ - 13 ratings
How can you enhance your content creation and branding with these five productivity tools? Enhancing Productivity in Content Creation and Branding In today’s podcast, I discuss five productivity tools that can significantly enhance content creation and branding. So, I’ll share some insights from ...

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JJRR 111 MGS goes global - Architect your life with podcasting - From karaoke to backup singer - with Aya Shlachter

JimJim's Reinvention Revolution Podcast - December 11, 2023 15:27 - 1 hour ★★★★★ - 22 ratings
#mgsglobalgroup #podcasting #jimjimsreinventionrevolution #polarplunge Aya Shlachter, founder of the newly christened MGS Global Group, returns to JJRR to talk podcasting, backup singing and polar plunging: what!?  Listen to JJRR 111 as Aya shares how the pandemic surprisingly spawned her Arc...

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054 - Year End Action Items

Beer Branding Trends - December 05, 2023 08:00 - 27 minutes ★★★★★ - 14 ratings
Points of discussion: 1. Cody is too jacked. It's distracting. 2. Start building your email newsletter list. 3. Start emailing your list. (Revelatory!) 4. Build a *rough* content marketing plan. 5. Build your media library 6. Intellectual Property hygiene 7. Take care of yourself. (Yes, y...

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053 - What is a Legacy Brewery?

Beer Branding Trends - November 21, 2023 10:00 - 18 minutes ★★★★★ - 14 ratings
Points of discussion: 1. What is a Legacy Brewery? [BBT Newsletter] 2. Traditionally defined as ~25+ years old 3. CODO defines a Legacy Brewery as any group that came to market around the start of the craft beer boom in 2010 4. The amount of breweries that opened in your market after you is ...

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JJRR 110 Reinventing events with Greyt Culture - Why Tommy loves soup - with Thomas Fox

JimJim's Reinvention Revolution Podcast - November 17, 2023 16:20 - 1 hour ★★★★★ - 22 ratings
#thatsgreyt #greytculture #jimjimsreinventionrevolution #cleveland Thomas Fox is a multi-disciplinary creative whose passion runs through the arts, technology, and entrepreneurship.   Listen to JJRR 110 as Thomas describes how founding Greyt Culture, an arts collective, serves as the umbrella...

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052 - Embracing the Staggered Rebrand Launch

Beer Branding Trends - November 07, 2023 09:00 - 25 minutes ★★★★★ - 14 ratings
Points of discussion: 1. Embracing the Staggered Rebrand Launch [BBT Newsletter] 2. Craft Beer, Rebranded  3. Triage your key brands  4. Mind (and manage) your public messaging & storytelling  5. Launch your digital footprint now 6. Launch your new mech now 7. On "prolonging the magic" 8...

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Spooky Season is Here! Our Favorite Halloween Memories and Movie Reviews

Happily Ever Laughter - October 31, 2023 14:00 - 48 minutes ★★★★★ - 18 ratings
It's our favorite season! Halloween is pretty much our favorite holiday as a family, and movies are our love language.  Scary Movie Reviews So what better way to kick off our movie review series than with some of our favorite scary movies? From family friendly PG rated, to rewatching old class...

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The Key to a Happy Marriage - It's All About Learning How to Laugh Folks

Happily Ever Laughter - October 30, 2023 14:00 - 25 minutes ★★★★★ - 18 ratings
Welcome to the first episode of our brand new podcast! We’ve learned a lot about our podcasting journey over the past few years, and what we’re really good at. So let us reintroduce ourselves. We are Matt & Dynae, a couple of elder millennials just trying to navigate (gasp!) midlife. From how we...