Personal Branding Podcast
216 episodes - English - Latest episode: about 2 months ago - ★★★★ - 13 ratingsJoin my weekly discussions and interviews on Personal Branding | Personal Development | Publishing | Providing inspiration and teachings on branding, social media and authoring.
I'm your host Bernard Kelvin Clive.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Encounter with a Vulcanizer: Branding Lessons for MSMEs
February 26, 2024 09:13 - 6 minutes - 4.68 MBEncounter with a Vulcanizer: Branding Lessons for MSMEs Every business has its ups and downs, but learning how to maximize each moment can help the business thrive and grow. You see, the ability to adapt and embrace new technologies is not just an advantage—it’s essential for survival and growth. This realization came to me vividly during a seemingly mundane visit to a local vulcanizer because of a car tire issue. The vulcanizer, an expert in his field, impressed me with his knowledge and ski...
Personal Branding: Overlooked Feet, Unreached Feat
February 12, 2024 09:04 - 7 minutes - 7.37 MB“Where you plant your feet determines your feats.” — Bernard Kelvin Clive Let me share this with you. One morning, while I was cleaning my car, I noticed something interesting. I had worked hard to make the car’s body look shiny and clean, even though there was a lot of dust around because of the Harmattan season. But when I stepped back to look at my work, I saw that the tires were still dirty. This made the whole car not look as nice as I thought. This situation reminded me of a lesson fro...
How to Lift Your Personal Brand in 2024
January 30, 2024 07:13It’s to take your brand to the next level. Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to reach in the coming year. 1. Raise the bar on yourself All is about having a growth mindset to demand yourself to go higher and do better. Let me draw your attention to this simple observation: I know quite a number of brands in my circle that offer the same services and products of high quality and...
2024 Unlocking your Personal Brand to Soar
December 25, 2023 16:15 - 12 minutes - 9.08 MBHow to Grow Your Personal Brand in 2024 It’s to take your brand to the next level. Whether you’re a new brand or an established one, you need to achieve at least one of these milestones/goals in the upcoming year to remain relevant and competitive. 1. Raise the bar on yourself It is all about having a growth mindset to place a demand on yourself to go higher and do better. Let me draw your attention to this simple observation: I know several brands in my circle that offer the same services an...
Top 5 AI-Powered Tools for Content Generation & Brand Promotion
December 12, 2023 16:19 - 15 minutes - 10.7 MBHow can you enhance your content creation and branding with these five productivity tools? Enhancing Productivity in Content Creation and Branding In today’s podcast, I discuss five productivity tools that can significantly enhance content creation and branding. So, I’ll share some insights from that episode, focusing on the importance of finding the right tools to boost productivity and maintain your unique voice while creating content and building your personal brand. 1 The Power of Audio-t...
Knowing Yourself and Mastering Your Craft: The Keys to Personal Branding Success
August 22, 2023 09:06In this episode, Bernard Kelvin Clive, a personal branding consultant and host of the Personal Branding podcast, shares valuable insights on why personal branding is essential in today’s marketplace. Don’t miss out on his expert advice! #Branding #Podcast Personal branding for profit and impact. Personal branding has become increasingly important in today’s digital age. With the rise of social media and online platforms, individuals have the opportunity to showcase themselves and their expert...
Growing in times Like These!
May 25, 2023 11:21 - 10 minutes - 7.79 MBBuilding your brand in challenging times Growing in times Like These! The acronym for GROWTH is a great tool for personal and professional growth. Each letter represents an important trait or action that can help you navigate the different stages of growth. Let’s go through each one: G- Grits & Guts: Grit is a combination of perseverance and passion for long-term goals. It means having the determination to see something through to the end, even when things get difficult. Guts, on the other ha...
Quick Guide to Monetizing your New Found Passion
March 13, 2023 09:43 - 9 minutes - 8.58 MB13 years ago, I had the privilege of meeting Kobby Blay, a driven and passionate young nurse. It was at the peak of my first book launch and blog and I was doing multiple radio and TV interviews. We all felt passionately committed to driving positive change in our society through our gifts and passions. Kobby was on a mission to fill the gap in health information through his blog and medical photography. His unwavering passion led to the creation of the highly successful Ghana Health Nest, wh...
The Top 5 Myths about Goal Setting – And How to Ditch Them for Good
January 06, 2023 17:34 - 11 minutes - 8.4 MBThe Top 5 Myths about Goal Setting – And How to Ditch Them for Good Are you trying to make changes in your life but feeling stymied by goal-setting myths? Do you ever wonder if setting goals is worthwhile? You are not alone if this sounds familiar. Goal setting is a popular topic, especially during this time of the year, but it can be fraught with misconceptions. In this article, I will debunk the top five goal-setting myths and offer practical advice on how to get rid of them for good. Conti...
How to Develop a Personal Brand as a Student
November 25, 2022 11:12 - 11 minutes - 8.24 MBBuilding your Personal Brand as a Student Here are a few quick tips to help! “Personal Branding is the combination of one’s SKILLS and TALENT to produce VALUE for others, that creates an IMPRESSION, PERCEPTION, and REPUTATION…” – Bernard Kelvin Clive 1. Start with a clear vision for who you want to become and what your goals are. (Find yourself) 2. Be innovative and think outside the box when it comes to marketing your brand. (Find your power, Get Skilled!) 3. Develop an effective social medi...
The Scary Reality of Social Media Addiction –
October 23, 2022 17:53And How to Overcome It Social media has become a huge part of our lives—and it’s also created some problems we need to address. Social media addiction is increasingly common, and it affects more than just younger generations. If you feel as though you’re spending too much time on social media or that it causes problems in your life, this episode will help you understand the issue and give you ways to overcome your social media addiction. What is Social Media Addiction Social media addiction i...
Lies Authors Tell Themselves
September 06, 2022 13:53 - 9 minutes - 7.03 MBWhy do authors lie to themselves? It’s because they think that telling them these lies will help them write, edit, publish, and sell their book. Unfortunately, the opposite usually happens – some authors waste days of their lives with lies and empty promises. Every author writes to fulfill their dream of seeing their work in print, but many get swept up in the day-to-day business of publishing and forget why they started writing in the first place. The result? Author burnout, writer’s block...
Brands that Last: Three Secrets
June 25, 2022 21:19 - 9 minutes - 7.1 MBDo brands last a lifetime? What makes some brands survive while others fail?Think about this question as it relates to your own life. What brands and products do you remember from your childhood? Are those brands still existing?If so, what could their main secrets be? If they are no longer around, what could have led to their extension? So, perhaps you already know the answers to these questions. My favorite childhood car brand was the French-built Peugeot. The Peugeot company was founded in ...
The Power of Video Content for Marketing Your Business
May 26, 2022 13:04The Power of Video Content for Marketing Your Business Image source As a business owner, you’re always looking for ways to reach more customers and grow your bottom line. One of the best ways to accomplish this is to use video content. Video is one of the most effective marketing methods available and it’s only getting more popular. In fact, Cisco predicts that by 2022, 82% of all internet traffic will be video-related. If you’re not already making use of video content in your marketing strat...
How to Build a Reputable Online Presence
April 27, 2022 05:57 - 6 minutes - 3.55 MBTips for Building a Reputable Online Presence Tips for Building a Reputable Online Presence “We must be careful not to let our current appetites steal away any chance we might have for a future feast.” ~ Jim Rohn Let’s look at some factors to consider while developing a great online presence: 1. Branding Branding is the first step towards building your online personal brand. You will be perceived based on how you present yourself, so make your brand worth every glance. Make use of both visual...
Is freelancing a thing for you?
April 05, 2022 09:08 - 8 minutes - 4.66 MBThe Rise of the Gig Guys, Are you in? “You have no idea how many people may require your services if only you could muster the confidence to put your skills to use” – Bernard Kelvin Clive I’d been up all night trying to memorize a slew of notes for a mid-semester exam. My eyes were heavy with sleep at 3 a.m., and my head couldn’t take it any longer. As I contemplated whether to go to bed or go for a walk to get some fresh air, the door flung wide open with a boom! He was hot and sweaty, and h...
Personal Brand: Do you really need to write a book?
February 25, 2022 10:19 - 8 minutes - 4.64 MBWhy do you want to write a book? The recent boom of interest in self-publishing has led to an explosion of books being created. While there are positives to this new market, it could also have negative impacts on book quality. Writing a book can be a daunting, time-consuming task. However, it is one of the best things you can do and leave as a legacy. There are many benefits to writing a book. Writing helps you better understand your thoughts and who you are as an individual. It also allows y...
Brand Nuggets
January 20, 2022 09:51 - 6 minutes - 3.58 MBTips to grow your brand FInd your unique audince Feed them value – over deliver Generate ‘Word of Mouth Marketing’ – Power referrals Feedbacks – get them and use them properly Stay Consistrent Stay Creative – Be diffirent Branding Resources
Daring Greatly 2022
December 23, 2021 21:57 - 14 minutes - 7.22 MB12 Things to Dare in 2022 “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ― Andre Gide There comes a time in our lives that we must step out of our comfort zones and prisons and get into new territories. We all have some areas that we need to Dare to venture into in the coming year. So, today I present to you some ideas for daring discoveries. Go through and give it a shot. 1. Dare to Break mental strongholds It all begins in the mind. Your mind is eith...
Prep your Brand
December 08, 2021 10:04 - 6 minutes - 3.52 MB“If you don’t prepare you will repair” – Bernard Kelvin Clive The Power of Brand Preparation. In this episode I talked about the power of preparation in brand building. Preparation is a critical process in the brand-building journey. If you don’t prepare you’ll repair. So start right and build right, prepare!
21 Tips for Writers, Authors & Publishers
September 13, 2021 06:30 - 13 minutes - 6.59 MB“Find a balance between the art of writing and the business of publishing“ As an author, the question that has been asked on countless occasions has been ‘How do you find inspiration to write?’ Today, I will share with you some simple truths and challenges faced by writers and authors alike. Listen, there would be days you have the drive and internal motivation to write, the flow will be natural and uninterrupted. And well there will be other days that regardless of what you do, the inspirati...
Convo on Branding, Rebranding, and Repositioning with a Brand Strategist – Susan Meier
August 20, 2021 06:23 - 33 minutes - 16.2 MBIn this episode, I discussed the subject of branding and rebranding with Susan Meier. Susan Hamilton Meier coaches business leaders on how to position their brands with clarity and impact. An alumnus of Harvard Business School and the Boston Consulting Group, Susan has helped the world’s leading brands understand their customers, evolve their strategic vision, and create effective communication. Based on her experiences, she developed a workbook that equips entrepreneurs and small business ow...
Common Mistakes People Make When Building a Brand
April 27, 2021 16:25 - 7 minutes - 3.73 MB“Branding is more than just a creative name and cute logo…” – Bernard Kelvin Clive Building a brand is about much more than coming up with a brand statement, logo, and colors. And still, too many businesses seem to think that’s all there is to it. This is why so many of them end up getting lost in the sea of other competitors and can’t seem to stick with their audience. But if your goal is to get your brand out there and attract the right people, you have to know how to build a brand strategy...
How to Write a Book and Make Money
April 20, 2021 13:50 - 33 minutes - 16 MBIf you have a desire to write a book or you have a book written and want to generate more revenue from it, then this is the right episode for you. In this episode my guest Dr. Angela, shares with us, secret strategies of writing a book and making a 6 figure income out of it. Dr. Angela E. Lauria is the founder of The Author IncubatorTM and creator of the Difference ProcessTM for writing a book that matters. The Author Incubator was ranked #275 on the Inc. 500 fastest growing companies and #60...
Brand Strategies that Works
April 01, 2021 10:11 - 10 minutes - 9.77 MB3 Proven Brand Strategies that Global Brands Employ How to Stay in the Game “Leads are seeds not harvest; cultivate them gradually” – Bernard Kelvin Clive In the new age of marketing, advertising, branding, and sales promotion, the ancient landmarks of success cannot be overridden with fanciful marketing schemes and sleazy sales tactics. Although these strategies can help up to some degree, overly using advertising to grow a brand won’t cut it, you will need a more robust approach, proven and...
How to Become an Authority in Your Field
February 24, 2021 09:56 - 18 minutes - 17.6 MBDigital Growth Strategies In this episode I outline steps and strategies to help you build an authority. On Becoming an authority areas discussed Who’s an Authority Value of an Authority Strategies to Become an Authority Niche Finding – Investments — study, teach Establishing your voice Platform Building Key principles to be employed consistency commitment creativity (branding, simplify) Obstacles to overcome Legacy Recommended books: GOALS Are Dead! Simple Strategies for Achieving your Goals...
Personal Brands: 21 Things to Dare in 2021
January 02, 2021 10:19 - 9 minutes - 4.65 MB“Masters today were starts yesterday, begin now!” – Bernard Kelvin Clive Let’s dare to do more this year! Now is the time to spice up and step up your personal brand! Becoming a better you! Life gets better when you get better. Pick and do what you can, challenge yourself. This might not be for everyone, however, everyone can find something worth daring. 1. Write a bookThis may be the best time to write that book in you. Your story needs to be heard. Just start writing. 2. Go on a dateYeah ei...
Personal Branding Goals to Strive for in 2021
December 22, 2020 08:17 - 5 MB“Any brand that does not innovate and grow, dies!” – Bernard Kelvin Clive Brands evolve! Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to reach in the coming year. Go through this list and be challenged to take your brand to another height. 1. Raise the bar on yourself I know quite a number of brands in my circle who offer the same services and products of high quality and standard yet the...
Brand Thyself – The 3 Stages of Discovery
November 17, 2020 15:51 - 9 minutes - 4.59 MBThree Stages of Thyself – Personal Brand Man is a complex being.If care is not taken, the pressures of life and demands of society would worsen the woes and complexity of men. In a world where many play the ‘like game’ to be accepted and loved by others, many have succumbed and submitted, living lives less than they should, just for the praise of men. Accepting crumbs, less of their worth. It takes a determined heart, courage, and commitment to stay true to oneself and calling. It has become ...
Personal Brand: Stay Sweet in Style
November 03, 2020 15:33 - 5 minutes - 3.17 MBPersonal Branding Today’s Take Away Staying Sweet in Spirit & Style 1. Know your roots (your roots here represents your gifts and talents. It’s not necessarily being born into a Royal or wealthy family. Your talents and gifts will be your strongest roots to grow. Find them and feed them. 2. Learn the ropes (Study your roots, history, and mysteries, every trade has it’s secrets, know the tongue of your trade) The unique things that will set you apart for generations. It may be minute, but poli...
Shift! When Branding Can’t Wait?
October 08, 2020 08:04 - 7 minutes - 4.04 MB“When you don’t change when the time is ripe, change will change you” – Bernard Kelvin Clive When things Suddenly Change – SHIFT Adapt to new trends but don’t follow the Masses Change strategy and test it speedily Amplify that which works and keep tweaking Stay relevant Don’t let your brand die!
Brand Repositioning in Trying Times
September 29, 2020 07:36 - 12 minutes - 6.04 MBWhat leaders and brands can do in times of crisis to rebrand and reposition. The Pandemic has significantly impacted us; every aspect of life can feel it’s the bite, brands, individuals, and businesses alike. It is up to leaders, brands, and personal brands to reposition and rebrand to take advantage of the ongoing tides. “Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” – Dale Carnegie, The truth is that things are just not going to...
Digital Branding Tools and Tips
September 10, 2020 09:10 - 9 minutes - 5.01 MBIf Google can’t find you, you virtually don’t exist. The battle for digital presence and relevance have surged in the past few months. Before the pandemic, a significant number of organizations and individuals locally frowned on the benefits and impact of the internet. However, COVID-19 suddenly shifted things, the internet and internet business has become the de-facto place to thrive, without which one must fear extinction or lose of business and relevance. Things cannot be done in the same ...
Audio Branding – Using the Power of Your Voice with David Wolf
September 01, 2020 15:24 - 26 minutes - 12.4 MBCutting through the Noise with the power of your voice. In this episode my guest David Wolf throws more light on audio branding – podcasting and audio books. You will discover Benefits of Podcasting Why Now is the Time to Produce an Audio Book Advantages of audio content Davis Wolf is the Founder and CEO of Audivita Studios, Audiobook and Podcast Producer, Nationally Syndicated Radio Host, Media Entrepreneur. Resources Audio Production (Audivita) DOWNLOAD the eBook Digital Disruption: Persona...
100 JOBS – BUSINESS IDEAS YOU CAN START TODAY WITH 100GHC IN GHANA
August 31, 2020 14:30“We can all not be entrepreneurs but we can all be enterprising in our chosen fields” – Bernard Kelvin Clive It’s estimated that about a third of the working population of the United States of America have lost their jobs due to the pandemic and many others have had their salaries reduced. Africa and Ghana have their share of the damaging effect of the pandemic. The alarming effects are deafening coupled with the many unemployed youths across the nation. It has become a matter of survival – p...
Social Impact Branding: Making Your Non-Profit Standout
August 19, 2020 07:29 - 30 minutes - 14.6 MB“Think of How you can Build and Brand a Movement as a strategy for your Brand” – Eric Ressler In this episode, my guest Eric Ressler shares strategies to help your Social Impact organization to Standout with Branding Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmicempowers social impact organizations to catalyze real-world change by helping them nail their impact story,build brand awareness, and inspire action.Download, Listen and Share Reco...
Brand Positioning: King Already? Lessons from Shatta Wale
August 02, 2020 09:25 - 7 minutes - 3.88 MBWhat Do you say: King Already? Traits of Outstanding Personal Brands In our personal branding session today, let me share with you one of the traits of successful Brands using a Ghanaian artist. If you’ve been a follower of my branding lessons, from any of the platforms, be it radio, TV, blogs, or social media you would have noticed one name stands out in most of my examples. That name is Shatta Wale. Google just ‘Shatta’ and his name and works surfaces. His songs and Brand has become a house...
How to Create a Brand Name
July 29, 2020 10:01 - 10 minutes - 5.35 MBWhat is your name? “It’s what you invest in the name that makes the brand relevant” Names trigger emotions, they evoke memories and they inspire actions. Out of the billions of people on earth, everyone has a name. In West Africa, names are so important to the extent that names they give to children always have a meaning associated with it. It’s the meanings that define the names and consequently impact the lives of the bearers. Examples from Ghana; a third-born male child of the Akan Trib...
How Brands and Entrepreneurs Can Thrive in Difficult Times – Mike Zeller
July 08, 2020 07:35 - 35 minutes - 16.8 MBSelling is Service The Current pandemic has totally impacted every aspect of life and business, in this episode my guest Mike Zeller, shares strategies to help brands and individuals to survive and blossom in-spite of the challenges. Mike Zeller is a mentor and speaker who, at his core, is most passionate about helping entrepreneurs and thought leaders gain clarity on their zone of genius while unleashing their potential to make money and impact. Through that process, they also learn how to d...
Brands: How to Become a Market Leader in Times of Crisis – Edwin Dearborn
June 29, 2020 19:40 - 30 minutes - 14.5 MBHow Brands can become a market leader in times of crisis “Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon Key tips Market Research Tell Stories Empathize Value Creation Be Agile Move fast My Guest: Edwin Dearborn The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker f...
Tools and Platforms to Promote your Brand and Make Money
June 25, 2020 13:41 - 20 minutes - 9.72 MBApps, Tools, and Services I have compiled a couple of tools and services for promoting your brand and making some money on the internet. 3 Keys to Carry Along I have identified three key things/ tools to help you in promoting your brand and doing business online. The first is to invest in paid adverts, yes, the free lunch is over, it is going to cost you some dollars to rake in more dollars. You must be willing to invest in paid ads to get desired and targeted reach in most cases. I highly r...
Branding Lessons from Granny’s Kitchen
June 12, 2020 13:42 - 12 minutes - 6.29 MBIngredients to Spice Your Brand I wish I could cook scrumptious meals effortlessly like my grand-mum. Well, if wishes were horses… However, I learned some things about cooking from my grand-mum which can be translated into the branding and business fields. You may be in the kitchen of your brand, cooking what you hope to be one of the best meals – delicious, mouth-watering, yummy and nutritious. What would be a good spice for this meal? Today, we are using the kitchen and cooking as analogies...
How to Make Your Brand Stand Out from Your Competition
June 03, 2020 09:04 - 6 minutes - 3.61 MBMaking Your Brand Stand Out from Your Competition When you are running your business, you will find that there will be a lot of other businesses providing the same services as you. This leads to a fierce competition as you’ll all be fighting to secure customers. The good news is that there some great ways that you can make your brand stand out from your competition from providing new products and services to trying new marketing strategies and more. Find out some of our tips in the article be...
Email Branding: Making the Most of Your Emails
May 26, 2020 15:20 - 13 minutes - 6.52 MBEmailing Branding Strategies Making the most of your emails. “In the world of digital communication tools, email has become the king”. According to Statistica, there were about 293 billion emails sent daily in 2019 and the number is expected to hit about 347 billion by 2023. (Statisica.com) Electronic mails referred to as emails, one of the earliest digital marketing tools, (and)have become so powerful over the years. Emails have become a primary communication tool on the internet. One canno...
Personal Brands: Building your Digital Presence on a Shoestring Budget
May 13, 2020 14:06 - 11 minutes - 5 MBBuilding your Digital Presence on a Shoestring Budget Tools, Tips, and Strategies Seasons and times will compel many to chart unknown waters, others out of curiosity and necessity. Regardless of the trigger, having an online presence and brand has become a must-have in this age. More so, the pandemic has propelled and created a sense of urgency to digitize. Over the years I have noticed that several people struggle with getting started with their digital presence, where to begin and the bas...
Social Media Strategies – lessons from Jesus
May 03, 2020 20:24 - 8 minutes - 4.48 MB“The 21st Century Christian/Church must rethink ministry via the lens of technology. A powerful tool in the hands of the believer.” ― Bernard Kelvin Clive Here are Eight(8) Strategies to implement! 1. Give them something worth their attention. What would they see and read? Ensure that your intention for their attention is clear. you know exactly what you want to offer, Jesus was offering salvation ― life (John 10:10). ‘When they saw the miracles Jesus had performed…they followed!’ Your brand ...
Doing Business in Africa; Lessons from Building Africa’s Amazon
April 28, 2020 17:18 - 42 minutes - 5 MBIn this episode you would learn about branding, cultural and businesses barriers and benefits in doing business in Africa. You will discover: Culture of Business Lessons from the Chinese How to survive in an unknown market My guest, Marek Zmysłowski is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets. He co-founded Jumia Travel – Africa’s Biggest Hotel Booking Portal listed on NYSE as part of Jumia Group and HotelOnline.co – a Travel Tech...
Personal Branding from the Inside Out with Kami Guildner
April 22, 2020 13:53 - 28 minutes - 13.7 MBBuilding your personal brand in a digital age… what to do and what not. In this episode, my guest Kami, through more light on how to build an authentic brand. Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A success coach for women. Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading change-maker women to give voice to their most important messages and ...
Growing your Business in Hard Times with John Armah
April 14, 2020 20:44 - 40 minutes - 24 MB“This is a good time to ask yourself, what skills are you lacking?” – John Armah The impact of this pandemic has been frightening. ‘…these are not ordinary times for Business Owners, Employees and Households, these are indeed not ordinary times.. the bigger question has been, what is the impact and risk of COVID-19 on Business and what factors can help mitigate this risk What do you do as an entrepreneur or business owner? In this episode my guest John Armah shares strategies to help you over...
The Power of Personal Videos for Business Growth
April 05, 2020 16:04 - 23 minutes - 11.6 MBVideo is a huge lever to bring the human element back to business. My guest today is Matt Barnett the CEO of Bonjoro who walks us through how to effectively use personalized videos in your business communications. Listen learn and share. Resources: 30 ways to use video for leads, conversions and creating referrals Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding