Apps, Tools, and Services I have compiled a couple of tools and services for promoting your brand and making some money on the internet.  3 Keys to Carry Along I have identified three key things/ tools to help you in promoting your brand and doing business online. The first is to invest in paid adverts, yes, the free lunch is over, it is going to cost you some dollars to rake in more dollars. You must be willing to invest in paid ads to get desired and targeted reach in most cases. I highly recommend using Facebook ads and Google ads. There are other ad services available depending on your niche, if you find such do give it a shot. The second most important thing you will need is to have subscribers/lists  – people to constantly engage with and to do that require you to have a mailing list. That’s a list of emails of people who have subscribed to your services. To constantly communicate with them. I recommend using a service called systeme.io to help you get started with your list creation. The third valuable skill to have is copywriting skills, the ability to craft compelling sales contents – ads, emails, website content, product description, blurbs, etc. This skill will help you leverage your brand and business success. Copywriting is one of the most powerful skills to learn in digital marketing. Take time to learn this and the rest would be easy. Now let’s get started! AMAZON (Dropshipping) Sell digital and brick and mortar goods and services. Dropshipping is an e-commerce technique in which the seller acts as a middle man in that he, takes orders on behalf of a producer, manufacturer, distributor, or supplier. When an order is placed he used the producer to deliver the items. Amazon, the world’s largest ecommerce platform, makes it easier to make money by dropshipping or selling your own products. https://www.amazon.com/ Benefits of Amazon Includes; • Positive Customer Trust. Builds trust with your audience. • Product Content: Offer Information Customers Actively Seek, Want, And Need. Advertisers can place their ads on product pages where shoppers actively seek product information. BLOGS The purpose of a blog is to attract visitors to your site. The more visitors you have read your content, the more likely you are to convert these interested users into qualified leads and boost sales. Benefits of blogs include; • Boosts Search Engine Optimization. • Develop Relationships with Potential and Existing Customers. • Establish Your Business as an Industry Leader. • Connect People to Your Brand. • Provide Value for Your Readers. BOOKS Print and electronic books. You can make money from books by either selling white-label books or writing and selling your own books. Books are of the avenues to promote your expertise – your brand. COPYWRITING Copywriting is re-arranging words to make things sell better. It is a written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Writing better copy enables you to convert more readers into customers.  Benefits of copywriting  • Presents quality content to your audience. • Connects you with potential customers on a variety of platforms. DOMAIN REGISTRATION / Domain names Did you know that great domain names are the easiest way for customers to find you online? You can help your visitors find you by using a domain name that is short and memorable. Domain registration is the process of acquiring a domain name from a domain name registrar. You will have the choice to register the domain on several different top-level domains if available, such as .com, .org, among others.  Benefits of a domain registration include; • Domain names can be used to establish a unique identity in cyberspace. • It builds credibility on the Web. • Registering your domain name improves your promotion chances and therefore your site’s “visibility” on the Web. • It also produces a feeling of professionalism.  eBay (eCommerce)/ Shopify Selling products online via eBay. eBay Inc. is a multinational e-commerce corporation that facilitates consumer-to-consumer and business-to-consumer sales through its website.  https://www.ebay.com/ Benefits of eBay and Shopify include; • Worldwide Marketplace: eBay serves customers globally. • Earning instant trust from customers. EMAIL MARKETING  Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Benefits of Email marketing include; • Targeted and personalized content. • Builds credibility. • Better brand recognition. • Boost sales. • Stronger customer relationships. • Optimize your time and budget. • Metrics to learn what works and know what doesn’t.  • Increased traffic to your website. FACEBOOK MARKETING  Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or “boosted” posts. Facebook marketing helps you to; • Reach BILLIONS of potential customers. • Build a HUGE email list. • Lower your marketing expenses. • Target audiences by location, demographics, interests. • Gain insights into your audience. • Build brand loyalty.  • Increase your website traffic. • Boost SEO. GHOSTWRITER  A ghostwriter is hired to write literary or journalistic works, speeches, or other texts that are officially credited to another person as the author.  Some benefits of employing ghostwriters are;  • Ghostwriters Save You Time. • Ghostwriters Help Build Brand Awareness Quicker. • Ghostwriters Are Professional Writers. • Ghostwriters Know SEO. • Ghostwritten Content Is Authentic Content. HOMEMADE ACCESSORIES Are you creative with your hands? Art products have huge demands online. Consider packaging your homemade and hand made products to sell globally. There are options for businesses to make handmade accessories that can boost your business to the next level in diverse ways. INSTAGRAM MARKETING (innovation) Instagram marketing is a type of social media marketing in which marketers use the Instagram platform to promote their business. Instagram provides a great marketing platform to reach potential customers from every corner of the world. Instagram […]