Personal Branding Podcast
219 episodes - English - Latest episode: 2 months ago - ★★★★ - 13 ratingsJoin my weekly discussions and interviews on Personal Branding | Personal Development | Publishing | Providing inspiration and teachings on branding, social media and authoring.
I'm your host Bernard Kelvin Clive.
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Episodes
Brand Customer Care Tips
July 09, 2016 20:04 - 7 minutes - 4.17 MB7 Ways to Help a Complaining Customer into a Complimenting Customer Listen “To listen closely and reply well is the highest perfection we are able to attain in the art of conversation. ” – Francois de La Rochefoucauld Respect “For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.” ~ John Mackey Trust “To keep a customer demands as much skill as to win one.” -American Proverb Reward “Cu...
5 Things Leadership Should Do in Crisis with Jim Lukaszewski America’s crisis Guru
June 29, 2016 15:51 - 32 minutes - 15.7 MBHow to manage your brand and business in times of crisis. Listen to the interview I had with Jim Lukaszewski 5 Things Leadership Should Do in Crisis with Jim Lukaszewski America’s crisis Guru James (Jim) E. Lukaszewski (Loo-ka-SHEV-skee) is one of America’s most visible corporate go-to people for senior executives when there is trouble in the room or on the horizon. As America’s Crisis Guru®, Lukaszewski is known for his ability to help executives look at problems from a variety of sensible, ...
Snapchat Tips for Brands
June 22, 2016 08:12 - 10 minutes - 5.45 MBOne of the best platforms to use in establishing your expertise and#brand now as a Photographer is SnapChat. ~ Bernard Kelvin Clive In this episode I share some tips to help you use snapchat to expand your brands reach, Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It’s free to download the app and free to send messages using it. It has become hugely popular in a very short space of time, especially with young people. Infographic
How to Protect Your Brand Online – Identity Theft
June 13, 2016 20:33 - 6 minutes - 3.67 MB8 Ways to Protect Yourself Online Identity theft: “When one’s personal information is stolen and used by an imposter to gain an advantage.” Don’t share your passwords and change your password often Avoid visiting fake sites, pornographic sites and be warned about Phishing sites. Don’t share any private information that you wouldn’t want remembered later. Always verify and buy from trusted and secure sites. Monitor your brand name online, Use tools like Google Alerts Don’t share your credit...
Branding with Tom Schwab
June 07, 2016 14:57 - 40 minutes - 19.1 MB“You have to go where your customers are” In this episode I had a chat with Tom Schwab (digital marketing engineer ) on branding and digital marketing. Listen and learn and for the resources mentioned visit http://interviewvalet.com/branding/ RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books
Building Your CEO Brand
May 31, 2016 16:57 - 7 minutes - 4.22 MB10 CEO Branding Tips (Infographic) How to build an Influential Digital Presence for your Brand and Business “Branding is the ability to constantly create a perception in the minds of your audience/market that there is no product/service that meet their needs and wants by providing distinct value like yours” ~ Bernard Kelvin Clive To begin with note that where the CEOs personal vision doesn’t align with the company’s vision the brand will eventually fail. You are the first brand ambassador of ...
Philosophy of Builders
May 23, 2016 08:41 - 31 minutes - 15 MBWhat does it take to be great? In this episode we discuss ‘The Philosophy Of Builders” The factors that lead to prosperity and happiness have changed little through the ages. From the lives of accomplished men and women, we can extract the three principles they have used to build a better future: self-reliance, tolerance, and entrepreneurship. The philosophy of builders: How to build a great future with the pieces from your past. My guest, JOHN VESPASIAN is the author of seven books about rat...
How to Use WhatsApp More Productively (Infographic)
May 16, 2016 07:30 - 8 minutes - 4.34 MB7 Ways to Cut through WhatsApp Noise to be Noticed #rebrand How do you stay productive in a world of busy buzzing devices vying for your attention every second; it’s time to switch! Don’t put everyone in your broadcast list: People find that intruding and annoying. If you have a worthy cause, ask permission from your contacts first. Don’t add your Influencers/Mentors into your groups or broadcast list without their permission. In fact they don’t even need to be in your groups or broadca...
3 Things to Do for Your Brand
May 09, 2016 08:24 - 28 minutes - 5 MB“Audience engagement is critical to the survival of your brand; if you don’t engage them you endanger your brand. It’s social interaction.” ― Bernard Kelvin Clive Why you must know what you bring to the marketplace… In this episode I interview John Bonacci an influence coach, as we discuss branding and marketing, the little things that boosts businesses. Listen, learn and share. Display Photo by Gavin Whitner RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Ama...
How Startup Brands Can Survive in the Digital Disruptive Age
May 03, 2016 08:00 - 7 minutes - 4.1 MBHow Startup Brands Can Survive in the Digital Disruptive Age The four C’s that SMSs and Startup Brands must utilize to make it in this age; Content: you must have content, as it’s said “content is king”, however not just any content, you must have relevant content which your audience will crave for, that meets their needs. Your content must be timely; there is nothing worse than dead news, so ensure that you deliver your content when it’s needed. You need content that has been tested an...
Artiste Branding – Lessons from Shatta Wale
April 27, 2016 21:24 - 6 minutes - 3.68 MBArtiste Branding Lessons from Shatta Wale In this episode we look at Personal Branding from a different perspective. #Music The 7 Laws Of Shatta Wale By Bernard Kelvin Clive & Jeremiah Buabeng Shatta Wale is a household name. No debating that. Before you start a long argument about your position on his brand and influence, pause and read what these thinkers/professional speakers Bernard Kelvin Clive and Jeremiah Buabeng have to say about the phenomenon that is Shatta Wale. The Law of Con...
Brand Integrity: 10 Ways You May be Losing Your Brand Integrity
April 15, 2016 14:35 - 7 minutes - 4.23 MB10 Ways You May be Losing Your Brand Integrity Check no.7 it’s scary My definition Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise). As Wikipedia has it “Integrity is the quality of being honest and having strong moral principles; moral uprightness. It is generally a personal choice to uphold oneself to consistent moral and ethical standards.” “If the gap between the p...
7 Strategies to Secure Your Dream Job [Webinar]
April 08, 2016 07:30 - 45 minutes - 21.5 MB7 Strategies to Secure Your Dream Job Looking for a job? Guess what? “Almost half of the 10 million graduates churned out of the over 668 universities in Africa yearly do not get jobs” – Kelvin Balogun, President of Coca-Cola, Central, East and West Africa How do you stand out from the masses, and pursue your dream career? The #Solution “7 Strategies to Secure Your Dream Job” – Bernard Kelvin Clive In this episode I share with you part1 of the Alumni Career Webinar I had recently, listen, lea...
10 things You Can Do to Protect Your Online Reputation
March 26, 2016 13:19 - 7 minutes - 4.24 MBReputation is the opinion people have developed of you based on their interaction with you, your brand or your products and services. 10 things You Must Do to Protect Your Online Reputation Monitor your brand using Google Alerts Get a professionally designed Brand Identify: Logo, taglines, colors Register your brand name: Trademark, Copyright Register a domain name Get a personal/business website Customize your Social Media URLs Utilize SEO and employ the services of a professional Public Rel...
7 Branding Lessons Joseph Learnt
March 19, 2016 14:23 - 8 minutes - 4.52 MB7 Biblical Branding Lessons Joseph Learnt on his way to Global Influence Influence is the ability to cause change From the good old book, the Bible. The Book of Genesis Chapter Thirty Seven Not to speak too quickly Not to share his dreams with every one Not understanding and studying the meaning of dreams earlier enough Not having a mentor/ coach Not to trust too quickly Not to depend on the promises of men Not to be self-conceited Excerpts from the book “Biblical Branding Lessons” by Bernard...
Brand Quote – Building Trust
March 11, 2016 18:54“Instead of overly seeking to get more ‘likes’ and ‘followers’ on social media seek to build trust lasting relationships” — Bernard Kelvin Clive
12 Ways to Create More Brand Awareness
March 09, 2016 07:52 - 8 minutes - 4.62 MB12 Ways to Create Brand Awareness Focus on building long-term relationships than a quick sale. Put your audience first, not money first, consider giving value always Give your best content out for FREE; you will be spreading good karma Celebrate your fans/follows/audience on social media; they will spread your brand info. Build trust and always deliver on your promise value. Make your tagline/slogan memorable. Make it visible at most places. Create your own term/word which can be associated...
Don’t lose your Creativity – Awakening the Author in You with Joanna Penn
February 24, 2016 18:08 - 44 minutes - 21.1 MB“But then why do we write if not to tackle the fears that others look to us to conquer?” ― J.F. Penn In this episode the award wining author Joanna Penn shares insight into book publishing and marketing fiction and non-fiction books. Joanna Penn is a NY Times & USA Today Bestselling Thriller Author Listen and learn how to: Turn on your creative juices flowing Write and publish your ebooks Market your books Generate multiple streams of income RESOURCES: JFPenn.com Rebrand: The Ultimate Guide t...
7 Things Every Gentleman and Lady Must Carry Daily
February 16, 2016 21:09 - 5 minutes - 3.16 MBIt’s time to rep your #brand. “You are addressed the way you are dressed” 7 Things Every Gentleman Must Carry Daily Handkerchief/ face towel Pen/Note Pad/Dairy (if not a smart phone) Wallet/ money Smell good (no body odor) Exudes confidence Good haircut (well-trimmed) Watch 7 Things Every Lady Must Carry Daily Smile Good hairstyle Pen/Note Pad/Dairy (if not a smart phone) Purse/ handbag Decently dressed Handkerchief Smell good (no body odor) RESOURCES: Personal Branding Journal Rebrand: The U...
WhatsApp Do’s and Donts
February 05, 2016 13:22 - 4.09 MB“Visibility without Value is Vanity” ` Bernard Kelvin Clive #QOTD 7 ill habits to Stop on #WhatsApp Broadcasting daily messages (it’s spam) Always checking on your ex display pictures and status (you will be depressed) Forwarding chain messages to groups Adding people to groups without their consent Stealing display pictures Leaving your default notification sound on, at public places, events. It irks Believing every information you read as true, eg, breaking news RESOURCES: Personal Brandin...
Beginner’s Guide to Personal Branding
January 26, 2016 14:31 - 15.9 MBThe 3 Things you Must do to kick start your personal branding journey. In this episode my guest Dr. Shahab takes us through steps in building your personal brand and some trends to watch out for in this year. Dr. Shahab Anari is a Personal Branding Coach, Author and Speaker and Co-author with Brian Tracy of “Ignite your Life” RESOURCES: Personal Branding Journal Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books
Building your Personal Brand
January 19, 2016 10:46 - 15.5 MB“Only you can do you flawlessly” ~ Lily Mensah In this episode my guest Lily Mensah Yeboah shares her strategy for building a personal brand. Listen and learn and share! Lily Mensah Yeboah: Sassy, spirited and motivational is the Brand called Lily Mensah Yeboah! She’s an internationally savvy personal brand connoisseur with a flair for creating professional and endearing presence on paper, in personal and online. As a branding strategist and coach, Lily works with talented individuals in pro...
100 Simple Ways to Promote Your Brand
January 12, 2016 13:35 - 3.64 MB100 Simple Ways to Promote Your Business and Brand Ever wondered how top brands got to be and how you can successfully build your personal and corporate brand? Now is the time to get started. “A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford Every business in this age has benefited from promotion in one way or the other. If you are in business today, one of your concerns should be the need to get your products and services to the right au...
Personal Banding Journal – 100 Simple Ways to Promote Your Business
January 10, 2016 16:47 - 2.57 MBThe best time to start building your brand is now! Let’s get started with this book “Personal Branding Journal” your daily guide to building an authentic, purposeful and profitable brand with 100 Simple Ways to Promote Your Business and Brand Download your FREE copy of 16 Tips to Make 2016 a Great Year Personal Branding Journal:100 Simple Ways to Promote Your Business (Amazon book)
7 Personal Branding Trends 2016
December 29, 2015 11:46 - 4.04 MBPersonal Branding Predictions for 2016 Here are the 7 Personal Branding Trends to look out for in 2016 in Ghana, Africa. “A personal (Brand) is more than just a creative name, cute logo or complimentary card; it’s a promise of value, it’s a distinctive voice, it’s a core message, its passion driven by purpose, it’s a positive impact that creates an impression” ~Bernard Kelvin Clive Personal websites: A rapid increase in personal websites. This year we saw well branded personal websites/blogs...
Developing Infoproducts that Sells with Christopher John Payne
December 22, 2015 08:43 - 24.5 MBIn this epsiode Infoproducts guru Christopher John Payne, share his top secrets on… How to create Infoproducts that Sells using the DEPOT method. Listen, take notes and take action. Remember to share this and download the bonus gifts from Chris. Chris is an internationally recognised facilitator, mentor, trainer, entrepreneur and marketing expert. He is the creator of The Effort-Free Life System, a set of up to 19 CDs, 1 DVD and a 70-page playbook which has sold thousands of sets around the...
Ethics for Social Media Lovers at Events
December 18, 2015 13:57 - 2.73 MBEthics for Social Media Lovers at Events Know your role: If you are not the official photographer, don’t distract others. Don’t run around taking pictures of every moment. [We know you have a cool iPad, Techno Phone, China Phone, etc., but hey you are not the photographer]. Don’t be the first to break the news {especially the mishaps), you are not the MC, announcer or broadcaster. You are a guest, if you are not having a good time, at best leave or sit quietly. Note: it’s not about you, stop ...
7 Reasons Why Companies Do Rebrand
December 10, 2015 15:48 - 4.09 MB7 Reasons Why Companies Do Rebrand Companies do rebrand for so many reasons, however, Here are the top 7 … 7 Reasons Why Companies Do Rebrand Read More »
Reputation Management – 6 Ways to Secure Your Personal Brand Online
December 01, 2015 18:02 - 4.43 MBHere are the 6 Quick Ways to Secure Your Personal Brand Online Profile Secure your domain Secure your social media names/ URL Get on Linkedin Monitor your brand Hire an expert RESOURCES: Rebrand: The Ultimate Guide to Personal Branding REPUTATION MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility Bernard Kelvin Clive books
The Art of Giving Value – The Go Giver with John David Mann
November 18, 2015 06:43 - 20.5 MBIn this episode I interviewed John David Mann on The Art of Giving Value – The Go Giver. John David Mann has been writing about business, leadership, and the laws of success for more than thirty years. Entrepreneurial from a very young age, as a high school student he actually led a group of friends in creating their own successful high school. After establishing himself as a concert cellist and prizewinning composer, he built a multimillion-dollar sales organization of more than a hundred th...
How to Create Influence – The Go-Giver with Bob Burg
November 05, 2015 12:20 - 12.3 MBHow to be a person of influence by offering value. In this episode I interviewed Bob Burg as he shared insights from his latest book ‘The Go-Giver’ Listen and learn about the 5 Laws that can transform your life and business Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influ...
How to Build Trust with German Branding Coach – Karin Sebelin
October 28, 2015 14:55 - 16.2 MB“Trust means making an effort, not an excuse.” ~ Karin Sebelin How to Build Trust with German Branding Coach Karin Sebelin Karin Sebelin is an author, entrepreneur, cross-cultural leadership and branding expert. An entrepreneur since 2011, Karin Sebelin sees personal development as the foundation for happiness. Karin is a passionate and enthusiastic worker, always willing to learn. She reacts flexible, spontaneous, is extremely creative and develops steadily new ideas. Through business networ...
Tom Fishburne: Branding & Content Marketing with Cartoons
October 18, 2015 15:53 - 13.8 MB“If you try to appeal to everyone, you are not going to appeal to anyone” ~ Tom Fishburne In this episode I interviewed Cartoonist/Marketer Tom Fishburne of Marketoonist.com on the theme Branding & Content Marketing with Cartoons. Tom started cartooning on the backs of business cases as a student at Harvard Business School. While in various marketing roles at General Mills, Nestle, Method and HotelTonight, Tom parodied the world of marketing in a weekly cartoon. His cartoons have grown by wor...
Visual Content Branding
October 05, 2015 12:44 - 3.86 MBVisual Content Branding “A picture says a thousand words” In a crowded, noisy social media world where attention span is in short supply, it has become very critical to pay attention to what one shares in order to get the attention it craves for. Many great and important contents do get drowned by the noise on social media because it fails to grab the attention of its audience, therefore losing its relevance. We live in an age where visuals have become essential to the success of a brand. It ...
Public Speaking & Personal Branding Tips with the World Champion of Public Speaking
September 23, 2015 06:48 - 5 MBIn this episode the 2014 Toastmasters World Champion of Public Speaking Public Speaking – Dananjaya Hettiarachchi shares tips on becoming an excellent public speaker “Dreams are funny things. In small amounts they are uninspiring. In large amounts they make you delusional. In the right amounts they become the stuff that makes legends.” Dananjaya Hettiarachchi World’s number One Public Speaker in 2014, Dananjaya Hettiarachchi has been a Competitive Public Speaker for the past 10 years through ...
Making Money from your Blogs and Books with Ryan Biddulph
September 16, 2015 21:17 - 19.6 MB“Create value to become valuable” ~ Ryan Biddulph In this episode my guest Ryan Biddulph shares his blogging and ebooks success secrets . Ryan Biddulph is an Amazon Best Selling Author of multiple eBooks. His Blogging from Paradise eBooks have been endorsed by New York Times best selling Author Chris Brogan, Tom Joyner Show Producer and O Network Ambassador Nikki Woods and Million Dollar Business Builders Yaro Starak and Ande Lyons. He’s also a blogger, traveler and internet lifestyle junkie...
How to go from Good to Great on Twitter with John Sparks
September 10, 2015 22:26 - 16.8 MBIn this episode the Go-to-guy on Twitter, John sparks shares secrets from his bestselling book – 365 Ideas To Go From Good To Great On TWITTER! John Sparks is author of the exciting new book, “365 Ideas To Go From Good To Great On TWITTER!” (CreateSpace, 2015). Sparks (@IAmJohnSparks) has earned the distinction of being the “Go-To Man For Twitter”. He grew his account from less than 800 followers to almost 200,000 followers in just two years. He did not buy any of his own followers! Sparks ...
Branding Quote – Stand Out!
September 09, 2015 17:48“In a competitive crowded world market, it's the well positioned brands that Stands Out!” ― Bernard Kelvin Clive
Branding Quote – Build a Brand
September 08, 2015 10:37“If opportunity doesn’t come knocking at your door, build a brand.” ― Bernard Kelvin Clive
Power Branding Secrets with Edwin Dearborn
September 01, 2015 14:59 - 12 MB“Branding is a 24/7 Activity” ~ Edwin Dearborn In this episode I interviewed Brand & Marketing Expert Edwin Dearborn. Edwin shares secrets from his latest book on branding. The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in market...
Personal Branding for Career Distinction with John Antonios
August 17, 2015 14:23“You shy, you die…” ~ John Antonios In this episode I discussed Personal Branding for Career Distinction with John Antionios John Antonios is a Certified Personal Branding Strategist & Executive Coach in the Middle East and North Africa (MENA). He is dedicated to helping you cash in on their passion and take control of your brand legacy. With over 10 years of branding experience for blue chip companies, like Kellogg’s and SUBWAY, John realized that the success of a certain brand is dependent ...
Branding with Laura Ries, author of The 22 Immutable Laws of Branding
August 09, 2015 17:19“…Branding is all about getting into the mind of the consumer…” ~Laura Ries In this episode I interviewed Laura Ries discussing #Branding Laura Ries is a leading brand strategist, bestselling author, sought-after-speaker and television personality. Laura is President of Ries & Ries based in Atlanta, Georgia. She has been working for 20 years with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand. They have travele...
Author and Employee Brand Engagement w/ Kevin Kruse
July 30, 2015 13:28“Life is about making an impact, not making an income.”~ Kevin Kruse In this episode I interview NY Times Bestselling Author Kevin Kruse on Employee Engagement and Authorpreneur Kevin Kruse is a serial entrepreneur and NY Times BESTSELLING AUTHOR, who has used a relentless focus on Wholehearted Leadership and employee engagement to build and sell several, multimillion dollar technology companies, winning both Inc 500 and Best Place to Work awards along the way. Recommended Books Employee Eng...
Social Media and Personal Branding with Jeff Bullas
July 22, 2015 10:12“Treat life as a complete learning journey” ~ Jeff Bullas In this episode Jeff Bullas, shares insight into personal branding with social media. Jeff is a social media marketing blogger, keynote speaker, digital strategist, consultant and best selling author. He works with companies and executives to optimize their online personal and company brand through social media channels and other web technologies. His blog which is found at jeffbullas.com is about all things to do with social media, co...
Amazon Bestseller Secrets from a 16 Year Old who makes $3000 on average from Amazon
July 14, 2015 11:05Prepare to be amazed!!! As I bring you an interview from a 16 Year Old who makes $3000 on average from Amazon. In this episode I interviewed Mark L. Messick to share his bestseller secrets on book publishing. Mark shares 7 Secrets to becoming an Amazon besteller MUST Haves Ninja Productivity by Mark Messick Mark’s Books on Amazon Rebrand: The Ultimate Guide to Personal Branding Reputation Management: 99 Ways to Build and Boost Your Brand Visibility
How to Boost Your Linkedin Profile with Karen Yankovich
July 09, 2015 13:27In this episode I had a conversation with Linkedin Expert Karen Yankovich on Linkedin Marketing. Karen Yankovich is a Business consultant and Brand Strategist Recommended Books Rebrand: The Ultimate Guide to Personal Branding Reputation Management: 99 Ways to Build and Boost Your Brand Visibility
PhD Architect turns Bestelling Author. 5 Book Marketing Tips with Nicholas Rossis
June 30, 2015 13:385 Book Marketing Tips for Authors “If they like what you are saying, they will buy what you selling” ~ Nicholas Rossis In this episode I had a conversation with Award winning author, Nicholas Rossis, discussing book marketing. Nicholas Rossis lives to write and does so from his cottage on the edge of a magical forest in Athens, Greece. When not composing epic fantasies or short sci-fi stories, he chats with fans and colleagues, writes blog posts, walks his dog, and enjoys the antics of two...
Top 13 Things You Shouldn’t Share on SocialMedia
June 22, 2015 12:20The Top 13 Things You Shouldn’t Share on #SocialMedia Your passwords; not even in a chat or inbox with a friend. Pictures about your babe/ kids especially with their names and school details. Pictures with geotags. Country, location, date, time etc. Most smart phones automatically adds that to every picture taken. Check and disable that on your phone Relationship issues. Hey! we all have issues and who said the world cares about yours? Announcing that you bought a new device and displaying p...
How to use SEO to Manage your Brand Reputation with Kris Reid
June 14, 2015 20:19How to Manage your Brand Reputation Online with SEO “You should guard your reputation very well” ~ Kris Reid My guest this week is Kris Reid, SEO & reputation management Expert, CEO of ArdorMedia. Kris Reid an Australian Software Engineer that’s worked across the world for variety of companies from small tech start ups to giant conglomerates like Visa. He took a hiatus from the corporate scene, backpacking around the world. During his tenure as a vagabond, he learnt the art of SEO and started...
How to Grow African Brands with Brands Expert Dennis Gawuga
June 02, 2015 15:33“Trends are good to follow but it must align to the vision and focus of your brand” ~ @DGawuga Dennis Gawuga In this episode Dennis Gawuga, Brands Expert in Ghana on ‘Growing African Brands’ Dennis Gawuga: started his professional life at Topdog communications as the lead creative, worked on brands like Nescafe, Ideal and Maggi…all … How to Grow African Brands with Brands Expert Dennis Gawuga Read More »