Tom Fishburne: Branding & Content Marketing with Cartoons

“If you try to appeal to everyone, you are not going to appeal to anyone” ~ Tom Fishburne In this episode I interviewed Cartoonist/Marketer Tom Fishburne of Marketoonist.com on the theme Branding & Content Marketing with Cartoons. Tom started cartooning on the backs of business cases as a student at Harvard Business School. While in various marketing roles at General Mills, Nestle, Method and HotelTonight, Tom parodied the world of marketing in a weekly cartoon. His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times. Tom soon realized that cartoons are a remarkable form of shareable media. He launched Marketoonist to help large and small businesses such as Google, GE, Kronos, Motista, Rocketfuel, reach their audiences with cartoons. Tom is a frequent keynote speaker on innnovation, marketing and creativity, using cartoons, case studies, and his marketing career to tell the story visually. The Huffington Post ranked his South-By-Southwest (SXSW) talk the third best of the conference out of 500. RESOURCES: Marketoonist.com Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book REPUTATION  MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility Bernard Kelvin Clive books