057 - All Rebrands Should Lead to Growth

Points of discussion:

1. Should all brewery rebrands lead to growth?

2. On Fat Rare and Samuel Adams' recent rebrands. 

3. Various reasons for rebranding we've heard from our clients:

- “Our packaging is all over the place visually. And with 25+ new releases per year, it's always getting worse.” 

- "We've got multiple locations now and want to develop a consistent look and experience that spans the entire company." 

- “We’re not really sure what our story is. Sure, we’ve grown a lot and people love our beer, but I feel like we could be so much further along if we actually spent time dialing in our marketing and branding." 

- “We’re shifting to a new format (moving from 12oz to 16oz cans) and want to make everything hang together on shelf.”

- "We're buying a brewery and, other than the name, think everything about the existing branding and packaging needs to change."

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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