053 - What is a Legacy Brewery?

Beer Branding Trends

English - November 21, 2023 10:00 - 18 minutes - 16.6 MB - ★★★★★ - 13 ratings
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Previous Episode: 052 - Embracing the Staggered Rebrand Launch

Next Episode: 054 - Year End Action Items

Points of discussion:

1. What is a Legacy Brewery? [BBT Newsletter]

2. Traditionally defined as ~25+ years old

3. CODO defines a Legacy Brewery as any group that came to market around the start of the craft beer boom in 2010

4. The amount of breweries that opened in your market after you is more important than your overall age

5. Advice for Legacy Breweries

6. Lean into your historicity

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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