043 - When to Refresh Your Packaging (Pro Tips)
Beer Branding Trends
English - June 20, 2023 07:00 - 28 minutes - 26.5 MB - ★★★★★ - 14 ratingsMarketing Business Entrepreneurship beer branding brand architecture branding craft beer design hard seltzer package design rebrand spirits marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 042 - Refreshing Fernson's Packaging (feat. Fernson Brewing)
Points of discussion:
1. Evolution vs. Revolution
2. What is a package refresh?
3. Why (and when) do breweries do this?
4. Common pain points that lead to package refreshes
5. Common goals and objectives in these projects
6. On hierarchy and packaging hierarchy
7. What if a brewery has a terrible logo and wants to keep it?
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