042 - Refreshing Fernson's Packaging (feat. Fernson Brewing)
Beer Branding Trends
English - June 06, 2023 07:00 - 37 minutes - 34.2 MB - ★★★★★ - 14 ratingsMarketing Business Entrepreneurship beer branding brand architecture branding craft beer design hard seltzer package design rebrand spirits marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 041 - What are Modular Identity Systems?
Next Episode: 043 - When to Refresh Your Packaging (Pro Tips)
Points of discussion:
2. Beer & Loathing Across the Lonesome Prairie
3. How has Fernson's identity shifted over the last 8 years?
4. Fernson's thoughts on Brand Voice
5. Monolithic naming vs. Fanciful Names and Sub Brands
6. Why Fernson started naming beers
7. How this move sets Fernson up for future Line Extensions and Sub Brands
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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com
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