039 - Alcohol & Minors: What is our Responsibility as Designers?

Beer Branding Trends

English - April 25, 2023 07:00 - 34 minutes - 31.8 MB - ★★★★★ - 13 ratings
Marketing Business Entrepreneurship beer branding brand architecture branding craft beer design hard seltzer package design rebrand spirits marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 038 - Paths to Market for Startup Breweries in 2023

Next Episode: 040 - 2023 Beer Branding Trends Q&A

Points of discussion:

1. 2023 Beer Branding Trends Review

2. New York Times article

3. Some Brand Architecture solutions: The Beyond Beer Handbook

4. Check out the Joe Camel JAMA Studies and subsequent lawsuits from the 90s. Wild to think that as many as 90% of 6 year old children could accurately match the Joe Camel campaign with the brand itself.

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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