035 - What are Brand Guidelines? (And why doesn't anyone read them?)
Beer Branding Trends
English - March 07, 2023 08:00 - 19 minutes - 17.9 MB - ★★★★★ - 14 ratingsMarketing Business Entrepreneurship beer branding brand architecture branding craft beer design hard seltzer package design rebrand spirits marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Points of discussion:
1. How many people actually read brand guidelines?
2. Guidelines should be all killer, no filler tools.
3. There are two core components to brand guidelines—visual style guide and brand messaging guide.
4. These are important because you can reference them when working with other partners and onboarding new employees.
5. Are brand guidelines the same thing as an employee handbook?
6. Brand guidelines are a great way to protect your branding investment, provided you read and honor them.
7. Don’t stretch your logo, folks.
8. Bonus Content: Cody & Isaac discuss Pepsi's Brand Guidelines
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Learn more at www.craftbeerrebranded.com
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