046 - How to Scale the Sub Brand Ladder (Sub Brand Summer Ep. 03)

Beer Branding Trends

English - August 15, 2023 08:00 - 29 minutes - 27.5 MB - ★★★★★ - 14 ratings
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Previous Episode: 045 - Sub Brands vs. Endorsed Brands (Sub Brand Summer Ep. 02)

Next Episode: 047 - Best Practices for Remote Work with a Branding Firm

Points of discussion:

1. How to Scale the Sub Brand Ladder [Newsletter]

2. Your Band Architecture isn't a static thing.

3. You can scale up and down the Beverage Brand Architecture Continuum over time.

4. How to develop a fanciful brand name [Podcast]

5. Fernson Brewing's package refresh

6. Sub Brands vs. Endorsed Brands [Newsletter]

7. Common Line Extensions (in 2023): IPA > Hazy IPA > Imperial Hazy IPA — or — Lager > Light Lager > Lime Lager > Mexican-Style Lager

8. On variety packs [Newsletter]

9. KettleHouse & Cold Smoke

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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