049 - How to Future Proof Your Brand
Beer Branding Trends
English - September 26, 2023 08:00 - 17 minutes - 15.6 MB - ★★★★★ - 14 ratingsMarketing Business Entrepreneurship beer branding brand architecture branding craft beer design hard seltzer package design rebrand spirits marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 048 - Managing the In-House / External Agency Dynamic
Next Episode: 050 - Designer Q&A!
Points of discussion:
1. https://beerbrandingtrends.com/how-to-future-proof-your-brand/
2. Consistency, Relevancy and Advertising $$$
3. A compelling point of view and immutable cultural relevance
4. What dragon are you slaying?
5. Cody rocks a grim reaper air freshener?
6. On simple, iconic marks (+ a limited color palette and consistent iconography)
7. And then spend hundreds of millions of dollars on advertising (easy peasy!)
—
Learn more at www.craftbeerrebranded.com
-
Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]
-
Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com