![Beer Branding Trends artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/8c/bd/05/8cbd05da-29c2-1378-0db7-6c590816ad60/mza_10691418198700805095.jpg/100x100bb.jpg)
048 - Managing the In-House / External Agency Dynamic
Beer Branding Trends
English - September 12, 2023 08:00 - 32 minutes - 29.6 MB - ★★★★★ - 14 ratingsMarketing Business Entrepreneurship beer branding brand architecture branding craft beer design hard seltzer package design rebrand spirits marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Points of discussion:
1. How has the in-house vs. external agency dynamic evolved over the last decade.
2. Why are designers such assholes? (Were we born this way?)
3. Why we advocate for breweries to build in-house teams.
4. “Look how the massacred my boy.”
5. A few common arrangements between in-house groups and an external agency (strategy + execution, strategy + some execution, all strategy and no execution, no strategy and all execution).
6. How we work with an in-house to team to get the most mileage out of a clients budget.
7. The power of building guidelines together.
8. Post-project After Action Reviews (AARs).
-
Learn more at www.craftbeerrebranded.com
-
Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]
-
Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com