Latest Real identity Podcast Episodes
#38 - Real Identity: 5 Ways Retailers Can Make the Holiday Season Jingle
Real Talk about Real Marketing - October 18, 2022 10:00 - 28 minutes ★★★★★ - 7 ratingsRetailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual ...
Real Identity: 5 Ways Retailers Can Make the Holiday Season Jingle
Real Talk about Real Marketing - October 18, 2022 10:00 - 28 minutes ★★★★★ - 7 ratingsRetailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual ...
Real Identity: Interest-based Advertising with Bunkers and Clean Rooms
Real Talk about Real Marketing - September 27, 2022 10:00 - 32 minutes ★★★★★ - 7 ratingsDevon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches...
Interest-based Advertising with Bunkers and Clean Rooms
Real Talk about Real Marketing - September 27, 2022 10:00 - 32 minutes ★★★★★ - 7 ratingsDevon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches...
#37 - Real Identity: Interest-based Advertising with Bunkers and Clean Rooms
Real Talk about Real Marketing - September 27, 2022 10:00 - 32 minutes ★★★★★ - 7 ratingsDevon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches...
#36 - Real Identity: The Problem-Solving Power of the Cloud
Real Talk about Real Marketing - August 30, 2022 10:00 - 33 minutes ★★★★★ - 7 ratingsRob Saenz of Snowflake joins the Real Identity podcast to discuss how the cloud helps to achieve the ultimate goal of connecting people. Companies can test and collaborate in the short term with no need to move data -- allowing them to solve real business problems when they harness the power of ...
Real Identity: The Problem-Solving Power of the Cloud
Real Talk about Real Marketing - August 30, 2022 10:00 - 33 minutes ★★★★★ - 7 ratingsRob Saenz of Snowflake joins the Real Identity podcast to discuss how the cloud helps to achieve the ultimate goal of connecting people. Companies can test and collaborate in the short term with no need to move data -- allowing them to solve real business problems when they harness the power of ...
Real Identity: Delivering Value in the Auto-Buying Process
Real Talk about Real Marketing - July 19, 2022 10:00 - 31 minutes ★★★★★ - 7 ratingsWhether you are buying a car or trading baseball cards, everyone wants to feel like they got a great deal. Acxiom Auto Strategist Steve Schmith joins the Real Identity Podcast to discuss the ongoing impacts to the auto industry and what it takes to achieve a customer-centric experience and deliv...
#35 - Real Identity: Delivering Value in the Auto-Buying Process
Real Talk about Real Marketing - July 19, 2022 10:00 - 31 minutes ★★★★★ - 7 ratingsWhether you are buying a car or trading baseball cards, everyone wants to feel like they got a great deal. Acxiom Auto Strategist Steve Schmith joins the Real Identity Podcast to discuss the ongoing impacts to the auto industry and what it takes to achieve a customer-centric experience and deliv...
#34 - Real Identity: Now Streaming: The Evolution of CTV
Real Talk about Real Marketing - June 30, 2022 10:00 - 40 minutes ★★★★★ - 7 ratingsDive right into this episode of the Real Identity podcast with our featured guest Ziggy Zografakis from Roku to hear a fascinating discussion around the evolution of Connected TV and the re-emergence of this premium screen during the pandemic. You will hear how first-party data and identity work...
Real Identity: Now Streaming: The Evolution of CTV
Real Talk about Real Marketing - June 30, 2022 10:00 - 40 minutes ★★★★★ - 7 ratingsDive right into this episode of the Real Identity podcast with our featured guest Ziggy Zografakis from Roku to hear a fascinating discussion around the evolution of Connected TV and the re-emergence of this premium screen during the pandemic. You will hear how first-party data and identity work...
Real Identity: Where Identity and Data Connect
Real Talk about Real Marketing - May 12, 2022 10:00 - 26 minutes ★★★★★ - 7 ratingsListen in as Acxiom’s Data Guru Linda Harrison joins the Real Identity podcast to discuss how to find pure gold in your data. Third-party cookie deprecation changes how we get from point A to point B, but doesn’t stop advertisers from matching the right product to the right person for continued ...
#33 - Real Identity: Where Identity and Data Connect
Real Talk about Real Marketing - May 12, 2022 10:00 - 26 minutes ★★★★★ - 7 ratingsListen in as Acxiom’s Data Guru Linda Harrison joins the Real Identity podcast to discuss how to find pure gold in your data. Third-party cookie deprecation changes how we get from point A to point B, but doesn’t stop advertisers from matching the right product to the right person for continued ...
#32 - Real Identity: Knowledge Builds Trust
Real Talk about Real Marketing - April 12, 2022 10:00 - 27 minutes ★★★★★ - 7 ratingsIdentity and privacy are tied together to drive value for brands and consumers. Acxiom’s Beth-Anne Bygum, Chief Security and Compliance Officer, joins the podcast to discuss the growing need for cybersecurity and how it enables brands and consumers to connect in a protected ecosystem. Thanks fo...
Real Identity: Knowledge Builds Trust
Real Talk about Real Marketing - April 12, 2022 10:00 - 27 minutes ★★★★★ - 7 ratingsIdentity and privacy are tied together to drive value for brands and consumers. Acxiom’s Beth-Anne Bygum, Chief Security and Compliance Officer, joins the podcast to discuss the growing need for cybersecurity and how it enables brands and consumers to connect in a protected ecosystem. Thanks fo...
#31 - Real Identity: Engagement is an Opportunity
Real Talk about Real Marketing - March 22, 2022 10:00 - 31 minutes ★★★★★ - 7 ratingsEvery point of engagement is an opportunity for a brand to learn and gain better customer intelligence. Joyce Turner joins the Real Identity podcast to discuss brands taking an untraditional approach to capturing more consumer engagement by breaking out of their normal channels. Acxiom’s Identit...
Real Identity: Engagement is an Opportunity
Real Talk about Real Marketing - March 22, 2022 10:00 - 31 minutes ★★★★★ - 7 ratingsEvery point of engagement is an opportunity for a brand to learn and gain better customer intelligence. Joyce Turner joins the Real Identity podcast to discuss brands taking an untraditional approach to capturing more consumer engagement by breaking out of their normal channels. Acxiom’s Identit...
The Data Guru Podcast: Connect the Dots with Transaction Data
Real Talk about Real Marketing - March 16, 2022 10:00 - 15 minutes ★★★★★ - 7 ratingsAcxiom is constantly sourcing quality data to develop new products and innovations for our clients. Partner Marketplace is the newest release, offering transaction based data from 5 premier data providers across several verticals. Bridge the gap with your customers and understand their motivatio...
Real Identity: The Rosetta Stone of Identity
Real Talk about Real Marketing - March 08, 2022 11:00 - 27 minutes ★★★★★ - 7 ratingsGio Gardelli, Senior Director, Ads Targeting, Identity, & Trust at Yahoo, joins the Real Identity podcast to discuss the balance between the complexity of the advertising space and the current disruption happening in the identity and consent world. Identity is at the center to enable better adve...
#30 - Real Identity: The Rosetta Stone of Identity
Real Talk about Real Marketing - March 08, 2022 11:00 - 27 minutes ★★★★★ - 7 ratingsGio Gardelli, Senior Director, Ads Targeting, Identity, & Trust at Yahoo, joins the Real Identity podcast to discuss the balance between the complexity of the advertising space and the current disruption happening in the identity and consent world. Identity is at the center to enable better adve...
#29 - Real Identity: The Interconnected Identities of Spiderman
Real Talk about Real Marketing - February 24, 2022 11:00 - 29 minutes ★★★★★ - 7 ratingsAcxiom CEO Chad Engelgau joins the Real Identity podcast to discuss not only the interconnected identities of Spiderman across the multiverse but also how identity is the key to building value exchanges between people and businesses. Because identity is the backbone of CX, it has gained visibili...
Real Identity: The Interconnected Identities of Spiderman
Real Talk about Real Marketing - February 24, 2022 11:00 - 29 minutes ★★★★★ - 7 ratingsAcxiom CEO Chad Engelgau joins the Real Identity podcast to discuss not only the interconnected identities of Spiderman across the multiverse but also how identity is the key to building value exchanges between people and businesses. Because identity is the backbone of CX, it has gained visibili...
Data Guru: Why Measurement Spells Success
Real Talk about Real Marketing - February 08, 2022 11:00 - 18 minutes ★★★★★ - 7 ratingsThird party cookie apocalypse is upon us and developing an air-tight customer experience strategy is how Acxiom can help. Find the sweet spot of not over-saturating your audience, but tend to your garden so people enjoy interacting with your brand. Learn the 5 W’s on why measurement and analytic...
Data Guru: New Year, Better Data
Real Talk about Real Marketing - January 12, 2022 11:00 - 14 minutes ★★★★★ - 7 ratingsWe maintain a healthy lifestyle, but what about our data? Everyone is sharing their resolutions yet what resolutions could be made to positively impact your first party data? Acxiom’s Data Guru team are the personal trainers ready to listen to your goals and create a plan to maximize your soluti...
#28 - Real Identity: The Identity Landscape for 2022
Real Talk about Real Marketing - January 04, 2022 11:00 - 33 minutes ★★★★★ - 7 ratingsCameron D'Ambrosi joins the Real Identity podcast to take a forward look at the identity landscape in 2022. People like good experiences and want to find more of them. The team considers the current state of the “consumer privacy seesaw” from a third-party cookieless world and cross-app tracking...
Real Identity: The Identity Landscape for 2022
Real Talk about Real Marketing - January 04, 2022 11:00 - 33 minutes ★★★★★ - 7 ratingsCameron D'Ambrosi joins the Real Identity podcast to take a forward look at the identity landscape in 2022. People like good experiences and want to find more of them. The team considers the current state of the “consumer privacy seesaw” from a third-party cookieless world and cross-app tracking...
Real Identity: Better, Faster, Smarter Measurement
Real Talk about Real Marketing - December 07, 2021 11:00 - 29 minutes ★★★★★ - 7 ratingsScot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggre...
#27 - Real Identity: Better, Faster, Smarter Measurement
Real Talk about Real Marketing - December 07, 2021 11:00 - 29 minutes ★★★★★ - 7 ratingsScot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggre...
Better, Faster, Smarter Measurement
Real Talk about Real Marketing - December 07, 2021 11:00 - 29 minutes ★★★★★ - 7 ratingsScot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggre...
Data Guru: Personalize Customer Connections with Email
Real Talk about Real Marketing - December 02, 2021 11:00 - 23 minutes ★★★★★ - 7 ratingsEmail marketing expert Carolyn Nye joins the podcast to discuss the tried and true communication channel - email. Acxiom clients have seen significant ROI, with an average of 20% lift using email in combination with another channel in their marketing campaigns. Learn how to successfully reach pe...
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