Real Talk about Real Marketing artwork

The Data Guru Podcast: Connect the Dots with Transaction Data

Real Talk about Real Marketing

English - March 16, 2022 10:00 - 15 minutes - 10.8 MB - ★★★★★ - 7 ratings
Technology Business acxiom real identity data data guru technology marketing insights customer experience people-based Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #30 - Real Identity: The Rosetta Stone of Identity
Next Episode: #31 - Real Identity: Engagement is an Opportunity

Acxiom is constantly sourcing quality data to develop new products and innovations for our clients. Partner Marketplace is the newest release, offering transaction based data from 5 premier data providers across several verticals. Bridge the gap with your customers and understand their motivations, purchase habits and preferences to develop a holistic, personalized customer experience. Plan strategically and connect the dots with your customers to put the right offer in front of the right person across all channels.