Real Talk about Real Marketing artwork

#30 - Real Identity: The Rosetta Stone of Identity

Real Talk about Real Marketing

English - March 08, 2022 11:00 - 27 minutes - 18.7 MB - ★★★★★ - 7 ratings
Technology Business acxiom real identity data data guru technology marketing insights customer experience people-based Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #29 - Real Identity: The Interconnected Identities of Spiderman
Next Episode: The Data Guru Podcast: Connect the Dots with Transaction Data

Gio Gardelli, Senior Director, Ads Targeting, Identity, & Trust at Yahoo, joins the Real Identity podcast to discuss the balance between the complexity of the advertising space and the current disruption happening in the identity and consent world. Identity is at the center to enable better advertising reach, but it also requires trust. Yahoo takes a consumer-first approach to identity that enables advertisers to reach their audience in a privacy-safe way, and utilizes Acxiom’s infrastructure to create a seamless customer experience. Acxiom’s partnership with Yahoo helps advertisers improve activation and measurement to create a unified view of campaigns and performance across all channels.

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