Real Identity by Acxiom
136 episodes - English - Latest episode: 8 days ago - ★★★★★ - 7 ratingsAcxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love.
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Episodes
There Is No AI without Data
April 18, 2024 16:00 - 36 minutes - 25.2 MBAlly Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interfaces and predicting the next best action. LinkedIn Profile: linkedin.com/in/ally-hepp-288b045a/ Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Diving into Composable CDPs
April 02, 2024 09:00 - 32 minutes - 22.6 MBZach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers. LinkedIn profile: linkedin.com/in/zacharyvandoren Company website: thetradedesk.com Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Will Gardens Grow Their Walls Even Higher?
March 12, 2024 09:00 - 34 minutes - 23.4 MBGabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar. LinkedIn profile: linkedin.com/in/gaberichman/ Twitter: twitter.com/TheTradeDesk Company website: thetradedesk.com Thanks for listening!...
The Actual Impact of AI
February 05, 2024 10:00 - 46 minutes - 31.8 MBAmazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
The Cliffhanger for Adtech—Consent, Engage and Measure
January 09, 2024 10:00 - 35 minutes - 24.6 MBMattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
2023 Identity Wrap Up
December 13, 2023 13:00 - 32 minutes - 22.2 MBHosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges brands will face to more fully bring customers into the engagement experience in 2024. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Talk: A Single Identity Spine Opens Doors, Protects Privacy
November 03, 2023 14:00 - 34 minutes - 23.4 MBThis month’s Real Talk about Identity podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cookie world and all the ways a cloud-enabled single identity spine opens doors for brands to leverage data for deep insights, measurement and activation. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: Consistent and Persistent in the Cloud
September 05, 2023 10:00 - 46 minutes - 31.7 MBJason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enlightening conversation also breaks down the challenges and the integral role of identity to bring it all together – remembering it always comes back to customers and how to better engage them in the co...
Real Identity: Let’s Finally Deprecate Cookies!
July 28, 2023 20:00 - 37 minutes - 25.9 MBBuckle up as the Real Identity Podcast and Max Parris take us on a journey through today’s changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and turns of privacy, interoperability, blockchain strategies for the future, self-sovereign identity and the metaverse. LinkedIn profile: https://www.linkedin.com/in/maxparris/ Twitter: https://twitter.com/liveramp Company website: https://liveramp.com/ ...
Real Identity: A Balanced View of Data Privacy
July 06, 2023 12:00 - 43 minutes - 30 MBConsidering a balanced view of consumer privacy that works for people and businesses, Sachiko Scheuing, Acxiom European Privacy Officer and four-term chairwoman of the Board of FEDMA, joins the Real Identity podcast to discuss what is being proposed as a more flexible approach to GDPR via the UK's new DPDI Bill. But that's not all! Federated IDs, AI, virtual reality, risks in a changing IT ecosystem and the “golden rule of data privacy” are all part of this don’t-miss conversation. Ple...
Real Identity: How to Engage a Dragon
April 18, 2023 10:00 - 33 minutes - 23 MBImmersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic curation and so much more. And why do brands care? Jason Snyder joins the Real Identity podcast to give us a preview into the world where the volume and capacity to compute signals and tie them back to meaningful moments simply boggles the mind and open...
Real Identity: The Changing World of Connected TV
March 21, 2023 10:00 - 36 minutes - 24.8 MBTV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds – all culminating in how brands can use CTV to deliver relevant experiences in a noisy world. Guest: AJ Kintner, Vice President, Sales LG Ads Solutions BIO: AJ Kintner had originally planned to ...
Real Identity: Turning Data into Human Truths
December 20, 2022 11:00 - 35 minutes - 24.2 MBThe Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand. Featured Guest: Arun Kumar Chief Data & Marketing Technology Officer, IPG Show Notes: Cannes Podcast: IPG’s Data Chief Arun Ku...
Turning Data into Human Truths
December 20, 2022 11:00 - 35 minutes - 24.2 MBThe Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand. Featured Guest: Arun Kumar Chief Data & Marketing Technology Officer, IPG Show Notes: Cannes Podcast: IPG’s Data Chief Arun Ku...
5 Ways Retailers Can Make the Holiday Season Jingle
October 18, 2022 10:00 - 28 minutes - 19.8 MBRetailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual relevance to earn brand love for the holidays and beyond. Thanks for listening! Follow us on Twitter or find us on Facebook.
Real Identity: 5 Ways Retailers Can Make the Holiday Season Jingle
October 18, 2022 10:00 - 28 minutes - 19.8 MBRetailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual relevance to earn brand love for the holidays and beyond. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: Interest-based Advertising with Bunkers and Clean Rooms
September 27, 2022 10:00 - 32 minutes - 22.4 MBDevon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches to data, technology and enabling apps are honoring consumer privacy and making data safer and more secure. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Interest-based Advertising with Bunkers and Clean Rooms
September 27, 2022 10:00 - 32 minutes - 22.4 MBDevon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches to data, technology and enabling apps are honoring consumer privacy and making data safer and more secure. Thanks for listening! Follow us on Twitter or find us on Facebook.
Real Identity: The Problem-Solving Power of the Cloud
August 30, 2022 10:00 - 33 minutes - 23.1 MBRob Saenz of Snowflake joins the Real Identity podcast to discuss how the cloud helps to achieve the ultimate goal of connecting people. Companies can test and collaborate in the short term with no need to move data -- allowing them to solve real business problems when they harness the power of the cloud. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: Delivering Value in the Auto-Buying Process
July 19, 2022 10:00 - 31 minutes - 21.9 MBWhether you are buying a car or trading baseball cards, everyone wants to feel like they got a great deal. Acxiom Auto Strategist Steve Schmith joins the Real Identity Podcast to discuss the ongoing impacts to the auto industry and what it takes to achieve a customer-centric experience and deliver relationship-building value in today’s auto buying process. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: Now Streaming: The Evolution of CTV
June 30, 2022 10:00 - 40 minutes - 28 MBDive right into this episode of the Real Identity podcast with our featured guest Ziggy Zografakis from Roku to hear a fascinating discussion around the evolution of Connected TV and the re-emergence of this premium screen during the pandemic. You will hear how first-party data and identity work to not only protect the customer relationship but to deliver the best experience possible. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: Where Identity and Data Connect
May 12, 2022 10:00 - 26 minutes - 18.5 MBListen in as Acxiom’s Data Guru Linda Harrison joins the Real Identity podcast to discuss how to find pure gold in your data. Third-party cookie deprecation changes how we get from point A to point B, but doesn’t stop advertisers from matching the right product to the right person for continued success. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: Knowledge Builds Trust
April 12, 2022 10:00 - 27 minutes - 19.1 MBIdentity and privacy are tied together to drive value for brands and consumers. Acxiom’s Beth-Anne Bygum, Chief Security and Compliance Officer, joins the podcast to discuss the growing need for cybersecurity and how it enables brands and consumers to connect in a protected ecosystem. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: Engagement is an Opportunity
March 22, 2022 10:00 - 31 minutes - 21.8 MBEvery point of engagement is an opportunity for a brand to learn and gain better customer intelligence. Joyce Turner joins the Real Identity podcast to discuss brands taking an untraditional approach to capturing more consumer engagement by breaking out of their normal channels. Acxiom’s Identity solution should be an asset for every brand to capture these data points and continuously learning the best way to curate, create and manage the ultimate customer experience. Thanks for listening! ...
The Data Guru Podcast: Connect the Dots with Transaction Data
March 16, 2022 10:00 - 15 minutes - 10.8 MBAcxiom is constantly sourcing quality data to develop new products and innovations for our clients. Partner Marketplace is the newest release, offering transaction based data from 5 premier data providers across several verticals. Bridge the gap with your customers and understand their motivations, purchase habits and preferences to develop a holistic, personalized customer experience. Plan strategically and connect the dots with your customers to put the right offer in front of the right pe...
Real Identity: The Rosetta Stone of Identity
March 08, 2022 11:00 - 27 minutes - 18.7 MBGio Gardelli, Senior Director, Ads Targeting, Identity, & Trust at Yahoo, joins the Real Identity podcast to discuss the balance between the complexity of the advertising space and the current disruption happening in the identity and consent world. Identity is at the center to enable better advertising reach, but it also requires trust. Yahoo takes a consumer-first approach to identity that enables advertisers to reach their audience in a privacy-safe way, and utilizes Acxiom’s infrastructur...
Real Identity: The Interconnected Identities of Spiderman
February 24, 2022 11:00 - 29 minutes - 20.2 MBAcxiom CEO Chad Engelgau joins the Real Identity podcast to discuss not only the interconnected identities of Spiderman across the multiverse but also how identity is the key to building value exchanges between people and businesses. Because identity is the backbone of CX, it has gained visibility with C-suite executives from CPG to quick-serve restaurants and revealed the need for first-party data collection and a strategy to use those insights to fuel relevant marketing and build brand eng...
Data Guru: Why Measurement Spells Success
February 08, 2022 11:00 - 18 minutes - 12.8 MBThird party cookie apocalypse is upon us and developing an air-tight customer experience strategy is how Acxiom can help. Find the sweet spot of not over-saturating your audience, but tend to your garden so people enjoy interacting with your brand. Learn the 5 W’s on why measurement and analytics are so important for successful campaigns and how to remain visible in all parts of the customer journey: prospecting, acquisition and retention.
Data Guru: New Year, Better Data
January 12, 2022 11:00 - 14 minutes - 10.1 MBWe maintain a healthy lifestyle, but what about our data? Everyone is sharing their resolutions yet what resolutions could be made to positively impact your first party data? Acxiom’s Data Guru team are the personal trainers ready to listen to your goals and create a plan to maximize your solution. Tune in to our top trainers Bryan Radzicki and Linda Harrison review our offerings to help you crush your campaign goals in 2022.
Real Identity: The Identity Landscape for 2022
January 04, 2022 11:00 - 33 minutes - 23 MBCameron D'Ambrosi joins the Real Identity podcast to take a forward look at the identity landscape in 2022. People like good experiences and want to find more of them. The team considers the current state of the “consumer privacy seesaw” from a third-party cookieless world and cross-app tracking to digital identity and improved customer experiences based on behaviors and preferences. Liminal 2021 Digital Identity Landscape v.2.0 https://liminal.co/digital-landscape/ Thanks for listening! ...
Better, Faster, Smarter Measurement
December 07, 2021 11:00 - 29 minutes - 20 MBScot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggregated views and how nimble analytics help clients become more effective marketers.
Real Identity: Better, Faster, Smarter Measurement
December 07, 2021 11:00 - 29 minutes - 20.1 MBScot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggregated views and how nimble analytics help clients become more effective marketers. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Data Guru: Personalize Customer Connections with Email
December 02, 2021 11:00 - 23 minutes - 16.1 MBEmail marketing expert Carolyn Nye joins the podcast to discuss the tried and true communication channel - email. Acxiom clients have seen significant ROI, with an average of 20% lift using email in combination with another channel in their marketing campaigns. Learn how to successfully reach people who aren’t your customers yet build relationships with eProspecting
Real Identity: Building Connections in a Post-Cookie World
November 16, 2021 11:00 - 26 minutes - 18.5 MBEugene Becker joins the Real Identity podcast to discuss the evolving roles of identity and transactional data in the changing marketing ecosystem. Third party cookies are being phased out, but brands want to continue building strong connections with their customers. Tune in to hear how identity graphs, clean rooms, increasing match rates and granular data all have a role to play as marketers look toward the future. Thanks for listening! Follow us on Twitter and Instagram or find us on Face...
Real Identity: What’s Old is New and What’s New is Working
November 09, 2021 11:00 - 27 minutes - 18.7 MBChristiane de Carvalho, VP of Business Development and Strategy joins the Real Identity podcast to break down the large trends and shifts the advertising ecosystem has seen over the last 2 years. As brands prepare for a cookieless future, Data Driven Contextual is a blast from the past and a glimpse into how communication with consumers will look in 2023. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: Los Cookies en LATAM
October 26, 2021 10:00 - 30 minutes - 21.1 MBBen Peck, VP of LATAM joins the Real Identity podcast to discuss the Identity landscape in LATAM. Peck offers valuable insight into the current market trends and challenges, privacy laws in LATAM and future growth utilizing an identity strategy to connect with consumers. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: How Bose Delivers Incredible Customer Experiences
October 12, 2021 10:00 - 35 minutes - 24.6 MBTaki Tsaklanos joins The Real Identity Podcast to discuss how Bose uses business-driven thinking to apply technology and identity strategies to provide premier customer experiences – no matter where people interact with the Bose brand. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: Prepare to Win in the Cloud
September 22, 2021 16:00 - 27 minutes - 18.8 MBLawrence Hsu joins the Real Identity podcast to talk about how the flexibility and timeliness of data in the cloud is the best way to prepare to win. Brands are rethinking the fluid customer journey and seizing opportunities to deliver the best experiences today and in the future. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: Segmenting Audiences with Intent
September 17, 2021 15:00 - 32 minutes - 22 MBBrand identity graphs must connect to their enterprise and the broader madtech ecosystem. Paarth Sharma joins the Real Identity podcast to break down how to deliver the right offer to audiences at just right moment – long after third-party cookies have disappeared from the scene. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: Acxiom walked so Tech Giants could run
August 11, 2021 13:00 - 27 minutes - 19.2 MBDavid Skinner, Acxiom’s GVP of Channels and Alliances joins the Real Identity podcast to discuss data driven advertising and the complexity of identifying prospects and customers. Data driven advertising isn’t going anywhere; with 40-60% higher return on ad spend versus a broad blanket marketing approach. The Big Guys: Apple, Google, Adobe are pushing and exceeding at providing real-time, robust software to customers but are falling short in customer data management. As the ecosystem shifts,...
Real Identity: When Two Worlds Collide
August 11, 2021 13:00 - 27 minutes - 19.2 MBDavid Skinner, Acxiom’s GVP of Channels and Alliances joins the Real Identity podcast to discuss the collision of the anonymous advertising ecosystem with high precision, direct marketing and its ripples across not only Acxiom’s partner network but also the industry as a whole. There have never been more identifiers or more complexity when it comes to getting the data right and recognizing people as they engage. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Real Identity: The Role of AI in the Future of Advertising
August 04, 2021 14:00 - 36 minutes - 25.4 MBIn this episode, Will McGivern-Smith, Chief Product and Strategy Officer of TrueData joins the Real Identity podcast to discuss the future of advertising—specifically, the role of AI and how it can protect consumer privacy, enhance browsing data, and serve as an effective alternative in the third-party cookieless world. Cohorts and their traction in the industry, balancing people’s desire for privacy protections, convenience and relevance, and moving towards a safe and consented framework on...
DATA GURU: Impacts and Anecdotes from Recent Privacy Changes
July 27, 2021 14:00 - 21 minutes - 14.8 MBThe past year has seen a series of tech giant announcements affecting the adtech and martech industries. On the July Data Guru podcast, Sr Product Manager Vicky Becart and Data Guru Linda Harrison break down the potential impacts of the recent privacy-focused changes announced by Google and Apple on Acxiom’s data product offerings. From minimal adjustments to major shifts, they talk through InfoBase, Semantic and Contextual audiences, Acxiom Mobile and more. The key takeaway: Don’t wait. Sta...
REAL IDENTITY: Every Conversation Starts with Identity
July 09, 2021 05:00 - 37 minutes - 26.1 MBJohn Nardone, CEO of Flashtalking and the “Yoda of adtech” joins the Real Identity podcast to talk about the evolution of adtech and how the basics of marketing – getting the right message to the right person – is still the Holy Grail. In today’s environment, every conversation with an advertisers starts with identity and continues with the trilogy of anonymity, transparency and consumer control. With a healthy dose of Star Wars references, this conversation will help you understand the vary...
REAL IDENTITY: Long Live the Free and Open Internet
June 28, 2021 15:00 - 29 minutes - 20.5 MBTom Kershaw, adtech expert and former CTO of Magnite, Inc., joins the Real Identity podcast to share insights and opinions on the whirlwind of change hitting the digital ecosystem. From alternative identity options to third-party cookies, cohorts and IP addresses to CTV, the impact on small and emerging sites and effective attribution and measurement, no topic is left untouched. You don’t want to miss this fast-paced and fascinating discussion. Note: At the time of this recording, Tom was CT...
The Data Guru Podcast: Jumpstart your Cookie-Less Strategy with Contextual targeting
June 28, 2021 13:00 - 17 minutes - 12.2 MBChristiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual targeting – defining the importance of knowing the customer, utilizing a cookieless solution partnered with first-party data, and reverse engineeri...
The Data Guru Podcast: Understand people with Contextual Targeting
June 28, 2021 13:00 - 17 minutes - 12.2 MBChristiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual targeting – defining the importance of knowing the customer, utilizing a cookieless solution partnered with first-party data, and reverse engineeri...
Real Identity: Pause. Evaluate. Take Control.
June 08, 2021 13:00 - 30 minutes - 21.3 MBWhat is one of the biggest challenges companies face in bringing adtech and martech together? Their own organizational silos. Identity consulting expert Gloria Ward joins the Real Identity podcast to share client challenges and successes from her 20 years on the front-line of building identity solutions for some of Acxiom’s biggest clients. Though first instincts say throw more technology at it, the most important thing to do when evaluating identity is to hit the pause button. Look at id...
Real Identity Podcast: A Better Way to Connect.
May 24, 2021 16:00 - 32 minutes - 22.2 MBIndustry veteran David Danziger, VP of Data Partnerships at The Trade Desk, joins the the Real Identity podcast to discuss the development of Unified ID 2.0, its open source and interoperability design intended for the betterment of all in the industry, and how it can build scale in the ecosystem. He also weighs in on the changes in the adtech world and why he sees brighter days ahead.
Real Identity: A Better Way to Connect.
May 24, 2021 16:00 - 32 minutes - 22.2 MBIndustry veteran David Danziger, VP of Data Partnerships at The Trade Desk, joins the the Real Identity podcast to discuss the development of Unified ID 2.0, its open source and interoperability design intended for the betterment of all in the industry, and how it can build scale in the ecosystem. He also weighs in on the changes in the adtech world and why he sees brighter days ahead. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.