Real Talk about Real Marketing artwork

Data Guru: Why Measurement Spells Success

Real Talk about Real Marketing

English - February 08, 2022 11:00 - 18 minutes - 12.8 MB - ★★★★★ - 7 ratings
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Third party cookie apocalypse is upon us and developing an air-tight customer experience strategy is how Acxiom can help. Find the sweet spot of not over-saturating your audience, but tend to your garden so people enjoy interacting with your brand. Learn the 5 W’s on why measurement and analytics are so important for successful campaigns and how to remain visible in all parts of the customer journey: prospecting, acquisition and retention.