Real Identity: Turning Data into Human Truths

Real Talk about Real Marketing

English - December 20, 2022 11:00 - 35 minutes - 24.2 MB - ★★★★★ - 7 ratings
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Previous Episode: 5 Ways Retailers Can Make the Holiday Season Jingle

Next Episode: Real Identity: The Changing World of Connected TV

The Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand.

Featured Guest:
Arun Kumar
Chief Data & Marketing Technology Officer, IPG

Show Notes:

Cannes Podcast: IPG’s Data Chief Arun Kumar Wishes a Hippocratic Oath Existed for Marketers

Article: Why Advertising Needs to Get Personalised

Video: How to Win Brand Loyalty Amidst a Torrent of Noise

Change is the Only Constant in Life - the Greek philosopher Heraclitus

Learn More about Real Identity

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