Real Talk about Real Marketing artwork

Real Identity: Better, Faster, Smarter Measurement

Real Talk about Real Marketing

English - December 07, 2021 11:00 - 29 minutes - 20.1 MB - ★★★★★ - 7 ratings
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Previous Episode: Data Guru: Personalize Customer Connections with Email
Next Episode: #28 - Real Identity: The Identity Landscape for 2022

Scot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggregated views and how nimble analytics help clients become more effective marketers.

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