Better, Faster, Smarter Measurement
Real Talk about Real Marketing
English - December 07, 2021 11:00 - 29 minutes - 20 MB - ★★★★★ - 7 ratingsTechnology Business acxiom real identity data data guru technology marketing insights customer experience people-based Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Data Guru: Personalize Customer Connections with Email
Next Episode: #28 - Real Identity: The Identity Landscape for 2022
Scot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggregated views and how nimble analytics help clients become more effective marketers.