Real Identity: Acxiom walked so Tech Giants could run

David Skinner, Acxiom’s GVP of Channels and Alliances joins the Real Identity podcast to discuss data driven advertising and the complexity of identifying prospects and customers. Data driven advertising isn’t going anywhere; with 40-60% higher return on ad spend versus a broad blanket marketing approach. The Big Guys: Apple, Google, Adobe are pushing and exceeding at providing real-time, robust software to customers but are falling short in customer data management. As the ecosystem shifts, companies are turning to Acxiom’s expertise and partnership for Identity offerings. Tune in to learn how Acxiom is a solution company, educating large companies on the importance of getting data right, how to personalize without cookies and innovative trends to digitize the advertising experience.