#35 - Real Identity: Delivering Value in the Auto-Buying Process
Real Talk about Real Marketing
English - July 19, 2022 10:00 - 31 minutes - 21.9 MB - ★★★★★ - 7 ratingsTechnology Business acxiom real identity data data guru technology marketing insights customer experience people-based Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #34 - Real Identity: Now Streaming: The Evolution of CTV
Whether you are buying a car or trading baseball cards, everyone wants to feel like they got a great deal. Acxiom Auto Strategist Steve Schmith joins the Real Identity Podcast to discuss the ongoing impacts to the auto industry and what it takes to achieve a customer-centric experience and deliver relationship-building value in today’s auto buying process.
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