Latest Real identity Podcast Episodes
#53 - Adapting at the Speed of Change
Real Talk about Real Marketing - May 21, 2024 09:00 - 18 minutes ★★★★★ - 7 ratingsIn an ecosystem facing unprecedented change and continued data fragmentation due to cookie loss, Acxiom COO John Watkins joins the podcast to give his perspective across the board – from AI-enabled productivity gains to third-party data, privacy, and personal learning agendas. Thanks for listen...
#52 - Your Brand as Your Calling Card
Real Talk about Real Marketing - May 07, 2024 09:00 - 21 minutes ★★★★★ - 7 ratingsYour brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing (previously Real Talk about Identity), Acxiom’s Tam...
#51 - There Is No AI without Data
Real Talk about Real Marketing - April 18, 2024 16:00 - 36 minutes ★★★★★ - 7 ratingsAlly Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interface...
There Is No AI without Data
Real Talk about Real Marketing - April 18, 2024 16:00 - 36 minutes ★★★★★ - 7 ratingsAlly Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interface...
#50 - Diving into Composable CDPs
Real Talk about Real Marketing - April 02, 2024 09:00 - 32 minutes ★★★★★ - 7 ratingsZach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers....
Diving into Composable CDPs
Real Talk about Real Marketing - April 02, 2024 09:00 - 32 minutes ★★★★★ - 7 ratingsZach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers....
Will Gardens Grow Their Walls Even Higher?
Real Talk about Real Marketing - March 12, 2024 09:00 - 34 minutes ★★★★★ - 7 ratingsGabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, a...
#49 - Will Gardens Grow Their Walls Even Higher?
Real Talk about Real Marketing - March 12, 2024 09:00 - 34 minutes ★★★★★ - 7 ratingsGabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, a...
The Actual Impact of AI
Real Talk about Real Marketing - February 05, 2024 10:00 - 46 minutes ★★★★★ - 7 ratingsAmazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers Thanks for listening! Follo...
#48 - The Actual Impact of AI
Real Talk about Real Marketing - February 05, 2024 10:00 - 46 minutes ★★★★★ - 7 ratingsAmazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers Thanks for listening! Follo...
The Cliffhanger for Adtech—Consent, Engage and Measure
Real Talk about Real Marketing - January 09, 2024 10:00 - 35 minutes ★★★★★ - 7 ratingsMattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation. T...
#47 - The Cliffhanger for Adtech—Consent, Engage and Measure
Real Talk about Real Marketing - January 09, 2024 10:00 - 35 minutes ★★★★★ - 7 ratingsMattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation. T...
2023 Identity Wrap Up
Real Talk about Real Marketing - December 13, 2023 13:00 - 32 minutes ★★★★★ - 7 ratingsHosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges ...
#46 - 2023 Identity Wrap Up
Real Talk about Real Marketing - December 13, 2023 13:00 - 32 minutes ★★★★★ - 7 ratingsHosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges ...
#45 - Real Talk: A Single Identity Spine Opens Doors, Protects Privacy
Real Talk about Real Marketing - November 03, 2023 14:00 - 34 minutes ★★★★★ - 7 ratingsThis month’s Real Talk about Identity podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cookie world and all the ways a cloud-enabled single ide...
Real Talk: A Single Identity Spine Opens Doors, Protects Privacy
Real Talk about Real Marketing - November 03, 2023 14:00 - 34 minutes ★★★★★ - 7 ratingsThis month’s Real Talk about Identity podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cookie world and all the ways a cloud-enabled single ide...
#44 - Real Identity: Consistent and Persistent in the Cloud
Real Talk about Real Marketing - September 05, 2023 10:00 - 46 minutes ★★★★★ - 7 ratingsJason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enli...
Real Identity: Consistent and Persistent in the Cloud
Real Talk about Real Marketing - September 05, 2023 10:00 - 46 minutes ★★★★★ - 7 ratingsJason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enli...
Real Identity: Let’s Finally Deprecate Cookies!
Real Talk about Real Marketing - July 28, 2023 20:00 - 37 minutes ★★★★★ - 7 ratingsBuckle up as the Real Identity Podcast and Max Parris take us on a journey through today’s changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and turns of privacy, interoperability, blockchain strategi...
#43 - Real Identity: Let’s Finally Deprecate Cookies!
Real Talk about Real Marketing - July 28, 2023 20:00 - 37 minutes ★★★★★ - 7 ratingsBuckle up as the Real Identity Podcast and Max Parris take us on a journey through today’s changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and turns of privacy, interoperability, blockchain strategi...
#42 - Real Identity: A Balanced View of Data Privacy
Real Talk about Real Marketing - July 06, 2023 12:00 - 43 minutes ★★★★★ - 7 ratingsConsidering a balanced view of consumer privacy that works for people and businesses, Sachiko Scheuing, Acxiom European Privacy Officer and four-term chairwoman of the Board of FEDMA, joins the Real Identity podcast to discuss what is being proposed as a more flexible approach to GDPR via the UK...
Real Identity: A Balanced View of Data Privacy
Real Talk about Real Marketing - July 06, 2023 12:00 - 43 minutes ★★★★★ - 7 ratingsConsidering a balanced view of consumer privacy that works for people and businesses, Sachiko Scheuing, Acxiom European Privacy Officer and four-term chairwoman of the Board of FEDMA, joins the Real Identity podcast to discuss what is being proposed as a more flexible approach to GDPR via the UK...
Real Identity: How to Engage a Dragon
Real Talk about Real Marketing - April 18, 2023 10:00 - 33 minutes ★★★★★ - 7 ratingsImmersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic curation and so much more. And why do brands care? Ja...
#41 - Real Identity: How to Engage a Dragon
Real Talk about Real Marketing - April 18, 2023 10:00 - 33 minutes ★★★★★ - 7 ratingsImmersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic curation and so much more. And why do brands care? Ja...
#40 - Real Identity: The Changing World of Connected TV
Real Talk about Real Marketing - March 21, 2023 10:00 - 36 minutes ★★★★★ - 7 ratingsTV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds –...
Real Identity: The Changing World of Connected TV
Real Talk about Real Marketing - March 21, 2023 10:00 - 36 minutes ★★★★★ - 7 ratingsTV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds –...
Real Identity: Turning Data into Human Truths
Real Talk about Real Marketing - December 20, 2022 11:00 - 35 minutes ★★★★★ - 7 ratingsThe Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to und...
#39 - Real Identity: Turning Data into Human Truths
Real Talk about Real Marketing - December 20, 2022 11:00 - 35 minutes ★★★★★ - 7 ratingsThe Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to und...
Turning Data into Human Truths
Real Talk about Real Marketing - December 20, 2022 11:00 - 35 minutes ★★★★★ - 7 ratingsThe Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to und...
5 Ways Retailers Can Make the Holiday Season Jingle
Real Talk about Real Marketing - October 18, 2022 10:00 - 28 minutes ★★★★★ - 7 ratingsRetailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual ...
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