Real Talk about Real Marketing artwork

#50 - Diving into Composable CDPs

Real Talk about Real Marketing

English - April 02, 2024 09:00 - 32 minutes - 22.6 MB - ★★★★★ - 7 ratings
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Previous Episode: #49 - Will Gardens Grow Their Walls Even Higher?
Next Episode: #51 - There Is No AI without Data

Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers.

LinkedIn profile: linkedin.com/in/zacharyvandoren

Company website: thetradedesk.com

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