Real Talk about Real Marketing artwork

#47 - The Cliffhanger for Adtech—Consent, Engage and Measure

Real Talk about Real Marketing

English - January 09, 2024 10:00 - 35 minutes - 24.6 MB - ★★★★★ - 7 ratings
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Previous Episode: 2023 Identity Wrap Up
Next Episode: #48 - The Actual Impact of AI

Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation.

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