Real Talk about Real Marketing artwork

#44 - Real Identity: Consistent and Persistent in the Cloud

Real Talk about Real Marketing

English - September 05, 2023 10:00 - 46 minutes - 31.7 MB - ★★★★★ - 7 ratings
Technology Business acxiom real identity data data guru technology marketing insights customer experience people-based Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #43 - Real Identity: Let’s Finally Deprecate Cookies!
Next Episode: #45 - Real Talk: A Single Identity Spine Opens Doors, Protects Privacy

Jason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enlightening conversation also breaks down the challenges and the integral role of identity to bring it all together – remembering it always comes back to customers and how to better engage them in the context of their lives.

LinkedIn: https://www.linkedin.com/in/jason-brown-17a61a5/

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